Our Team

The People Behind Hoot

We're healthcare innovators, pharmaceutical veterans, and technology experts united by a single mission: transforming how patients connect with and understand their treatments.

Leadership

Executive Team

Decades of combined experience in healthcare, pharmaceuticals, and digital innovation.

team

Bob Miglani

Founder Chief Executive Officer

With 23 years at Pfizer spanning marketing, patient services, and reimbursement, Bob brings unparalleled insight into the pharmaceutical industry's patient engagement challenges. He founded Hoot to bridge the gap between complex treatments and patient understanding through physician-led video education.

23 Years at Pfizer Patient Services Expert Healthcare Innovator
Learn more about Bob
team

Dr. Shefali Miglani

Chief Medical Officer

Dr. Miglani is a practicing optometrist who has successfully transitioned from traditional insurance-based practice to high-value specialty treatments. Her clinical expertise and patient-centered approach guide Hoot's medical content strategy and physician engagement programs.

OD, Optometry Specialty Care Expert Clinical Advisor
Learn more about Dr. Miglani
Our Team

Meet the Hoot Team

Passionate professionals dedicated to improving patient outcomes through innovative communication.

team

Smita Deshmukh

Product Manager

Leads the strategy and development of Hoot's digital solutions, turning customer insights into intuitive products that help practices connect, grow, and deliver better patient care.

team

Justin Cholula

Manager, Customer Success

Builds lasting relationships with practices, driving growth through personalized support, strategic guidance, and a commitment to helping every partner succeed.

team

Amanda Karl

Content Manager

Oversees the creation of engaging, educational content that helps practices communicate their value, build trust with patients, and grow through compelling storytelling.

team

Ashna Bhoj

Operations Assistant

Supports the Hoot team across customer success, billing, and daily operations, bringing energy, adaptability, and a passion for learning to every part of the business.

team

Vamshi Reddy

Chief of Technology

Leads the innovation behind Hoot's digital platforms, ensuring seamless, secure, and scalable technology that empowers practices to deliver exceptional patient experiences.

Advisory Board

Our Advisors

Industry leaders guiding our mission to transform patient engagement.

advisor_image

Ian Read

Ex-CEO Pfizer Inc.

advisor_image

Dr. Todd Cohan

President of Forsight Vision and Midwest Dry Eye Center

advisor_image

Dr. Ann Hoscheit

Optometrist & CEO of Eye Bridge Consulting

advisor_image

Sandeep Bhanote

Ex-Founder & CEO Radius8 · Head of Clover Growth, Fiserv

advisor_image

Jason Grossman

Data Science Specialist, Healthcare & Pharma

advisor_image

Dr. John Kung

CEO of Kung Eye Center

Our Values

What Drives Us

The principles that guide everything we do at Hoot.

Patient-First

Every decision we make is guided by how it will improve patient outcomes and experiences.

Evidence-Based

Our approach is grounded in 3+ years of research into doctor-patient behavioral insights.

Partnership

We co-design patient journeys with pharmaceutical brands to ensure mutual success.

Innovation

We leverage physician-led video and AI to deliver education that truly resonates.

Ready to Transform Patient Engagement?

Join pharmaceutical brands achieving 7x faster treatment starts and 3x higher adherence rates with Hoot's physician-led video education.