Your field force trained thousands of physicians on your therapy. But doctors only have 7 minutes per visit. Patients leave overwhelmed and confused - and confused patients don't start treatments.
Your current patient support programs aren't solving the fundamental issues driving
market underperformance.
40-50% of specialty prescriptions never filled at the pharmacy
Patients delay or avoid starting therapy despite physician recommendations
60% of patients discontinue treatment early, undermining clinical outcomes
Your therapy loses market share while competitors capture prescriber attention
Billions in unrealized revenue from prescriptions that never convert to sales
$30-75M annual PSP investments delivering diminishing returns and poor metrics
Specialty therapies are complex. Patients need extensive education about mechanisms, administration, monitoring, and side effects. But physicians only have 13-24 minutes per appointment. This gap is killing your prescription fill rates.
78% of patients leave clinical visits unclear about their diagnosis or next steps. They retain only 60% of what they heard—within 72 hours, that drops to 20%.
Then comes the real decision: at the kitchen table, after 6pm, with family who weren't in the exam room. Patients Google their medication, find Reddit horror stories, and ask ChatGPT—trained on predominantly negative health content.
People Go to ChatGPT for Health Information
ChatGPT reaches your patients before they sign up for treatment, and it’s trained mostly on negative health content.
You can't control ChatGPT. But you CAN amplify your physician network's trusted voice.
Patients don't make treatment decisions in the clinic. They make them at home, with family, days after the appointment—when they've forgotten 80% of what their doctor said.
83% of patients discuss treatment decisions with family members who weren't in the exam room.
Source: Schäfer, C., Putnik, K., Dietl, B. et al. Medical decision-making of the patient in the context of the family: results of a survey. Supportive Care in Cancer, 14, 952–959 (2006). https://doi.org/10.1007/s00520-006-0025-x
Hoot creates and delivers HCP-led patient education videos, sent directly to patients via SMS across the entire treatment journey, using the real HCP or a AI video clone.
Hoot Video 1: Disease awareness, why treatment matters, what happens if untreated. Patient understands condition, reduced confusion.
Hoot Video Series 2: How treatment works, expected benefits, common concerns addressed. Patient understands condition, reduced confusion & fear.
Hoot Video Series 3: Personal message from doctor, empathetic nudge, clear encouragement. Increased confidence, higher intent to fill prescription.
Hoot Video Series 4: What to expect when starting, side effects, when results typically appear. Recaptures stalled patients, reduces primary non-adherence.
Hoot Adherence Video Series: Periodic doctor-recorded check-ins, reinforces value of staying on therapy, short surveys, symptom check-ins. Improved persistence, sustained outcomes.
Doctor-delivered education, triggered by patient behavior and journey stage
We co-design, create, and deliver physician-led video education at every critical decision point
Zero physician burden after initial recording. Hoot manages patient interactions, support coordination, and program administration.
Your network physicians record personalized videos. One-time 15-30 minute session. Most authentic for building patient trust.
Create digital clones of key opinion leaders. Record once, deploy unlimited personalized variations at scale.
Professional AI-generated healthcare educator. Multilingual support for diverse patient demographics.
We know your Legal, Medical, and Regulatory teams will have questions. We're ready.
Built-in medical, legal, regulatory review for all physician content. Version control and audit trails. Veeva Vault PromoMats integration available.
Full compliance certification. Annual penetration testing. BAA agreements standard for all enterprise contracts. Encryption at rest and in transit.
Automatic capture, documentation, and real-time reporting to pharmacovigilance. 24-hour SLA on AE processing. Direct feed to your safety teams.
Fully branded patient experience. Your brand, your look. No visible third-party vendor presence to patients.
Off-label prevention training for all participating physicians. Documented compliance acknowledgment. Content guardrails built in.
Pre-built integrations with McKesson Specialty, AmerisourceBergen, Cardinal Health. Complements—doesn't replace—existing infrastructure.
Hoot delivers physician-led video content directly to patients' phones using the latest messaging technology—no app downloads, no patient portals, no friction.
87% of consumers ignore phone calls from unknown numbers. But text messages? 98% open rate within 3 minutes.
Hoot uses SMS and RCS (Rich Communication Services) to deliver branded, interactive, MLR-approved content directly to patients’ native messaging apps. No downloads. No logins. No friction.
RCS brings app-like experiences to text messaging: verified sender badges, rich media carousels, interactive buttons, video playback—all inside the patient’s default messaging inbox.
Works on every phone. RCS-enabled devices get rich interactive experiences. Standard SMS fallback ensures 100% delivery.
Branded messages with verification badges. Patients know exactly who's contacting them—building trust, eliminating spam concerns.
Video, images, carousels, interactive buttons—all delivered in-message. No app downloads. No patient portal logins.
Every piece of content goes through your MLR approval process. Veeva Vault integration. Full audit trails.
Patients can respond, ask questions, confirm appointments. Real engagement, not just broadcast.
Track opens, video completion, engagement, and patient responses. Data your hub partner never shows you.
Rich, interactive messaging that patients actually engage with.
Rich Interactive Content
New RCS Technology allows rich, interactive content to be shared and measured in real time. Videos, carousels, and action buttons—all in-message.
Video Education Library
Multiple videos per message. Patients choose what they need—treatment info, what to expect, side effects—all from their doctor.
Complete Analytics
See exactly how patients interact with every piece of content. Optimize based on real engagement data.
*Stock photo used to protect anonymity
Sample flow for Oncology – When information comes from their doctor, patients are more likely to move forward.
Partner with us to design, build, and deploy your patient education program at enterprise scale.
We learn your brand, therapeutic area, and patient challenges. Co-design the education journey with your team.
Create physician videos through your preferred method. Navigate MLR approval together.
Connect with your existing PSP, hub, and CRM systems. Configure patient journey triggers.
Go live with pilot, measure results, then scale across your physician network nationwide.
We'll show you how Hoot integrates into your existing workflows, brand messaging, or
organizational structure.
