Confused patients don't start, and don't stay on treatment.
Therapies are longer, costlier and more complex than ever, and patients face them alone. They drown in ChatGPT printouts, get fed misinformation on social, and the one person they trust, their doctor, has seven minutes and no time to explain. Overwhelmed and confused, they delay, hesitate and quietly drop off.
When patients don't start, everyone loses.
Patient confusion isn't only a patient problem. It quietly erodes revenue and outcomes across every part of healthcare.
Patients don't sign up for the treatments you recommend.
High abandonment and low adherence erode your gross‑to‑net.
Confused patients come back, and readmissions cost you.
Patients decide in the kitchen, not the clinic.
Working in hundreds of clinics nationwide, we discovered something simple: patients are nudged forward into the right treatment by the voice of their own doctor, delivered as a short video, in a text message they can watch at the kitchen table, alongside their spouse.
SMS + RCS Technology
Meet patients where they already are.
87% of consumers ignore phone calls from unknown numbers. But text messages? A 98% open rate within 3 minutes.
Hoot uses SMS and RCS (Rich Communication Services) to deliver branded, interactive, compliance‑reviewed content straight to a patient’s native messaging app. No downloads. No logins. No friction.
RCS brings app‑like experiences to texting: verified sender badges, rich media carousels, interactive buttons and video playback, all inside the patient’s default inbox.
All content MLR‑approved
Measure & monitor in real time
The doctor they trust, at scale.
Patients believe their own physician, not a brand, not a call center. Hoot turns that trusted doctor into MLR-approved video sequences and delivers them in the messaging thread patients already open, so they watch on their own time instead of dodging another 1-800 call.
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An intelligent patient journey
Sample flow for oncology. When the guidance comes from their own doctor, on video, patients are far more likely to move forward.
Each “wrong” answer isn't failure. It's intelligence. The system addresses the exact barrier in the patient's own words, then asks the conversion question again.
We get complex brands (sample)
