Blog

The Role of Social Media in Optometry Marketing

In the realm of optometry marketing, social media has emerged as a powerful tool for connecting with patients, promoting services, and building a strong online presence. Optometrists who harness the potential of platforms like Facebook and Instagram can effectively engage with their audience, share valuable content, and drive practice growth. In this blog post, we […]

Read more

Marketing Strategies for Optometrists

In the competitive landscape of optometry, effective marketing strategies play a crucial role in attracting and retaining patients. Optometrists who leverage digital marketing, social media, and community involvement can enhance their visibility, reach a targeted audience, and differentiate their practice in the market. In this blog post, we will explore the impact of marketing strategies […]

Read more

The Power of Specialty Care in Optometry

In the field of optometry, specializing in specific services can be a game-changer for a practice. Offering specialty services not only sets a practice apart from competitors but also provides numerous advantages in a competitive market. In this blog post, we will delve into the significance of specializing in optometry and explore how it can […]

Read more

How to Grow Your Myopia Clinic

Are you looking to expand your myopia clinic and attract more patients? Myopia, or nearsightedness, is a common eye condition that affects many individuals, especially children. Growing your myopia clinic requires strategic marketing and outreach efforts to educate both patients and referring healthcare providers about the importance of myopia management. 1. Specialize and Educate Specializing […]

Read more

How to Grow a Dry Eye Clinic

Are you looking to expand your dry eye clinic and enhance patient conversions for treatments? Here are some key strategies and insights to help you effectively educate and convert patients in your practice: Importance of Dry Eye Management Dry eye has become a prevalent issue in optometry practices, with over 50% of patients experiencing symptoms. […]

Read more

Unveiling the Secrets of Successful Marketing for Doctors with Dr. Ted Sees

Are you a doctor looking to enhance your marketing strategies to attract more patients and grow your practice? Look no further! In this insightful podcast episode, Bob Migliani sits down with Dr. Ted Sees, a successful optometrist with two practices in Michigan, to discuss the power of marketing for doctors. Dr. Ted Sees: A Journey […]

Read more

How to Medically Influence without Selling

Specialty care significantly enhances patient engagement by offering specialized and personalized care tailored to meet patients’ unique needs and interests. In a recent podcast, Dr. Sandeep Chander, an optometrist specializing in surgical optometry, myopia management, and dry eye care, shared how his focus on specialty care has allowed him to better connect with his patients […]

Read more

Exploring Diverse Career Paths in Optometry: Insights from Dr. Benjamin Chudner

Optometry is a field that offers a wide range of career paths and opportunities beyond the traditional role of owning a practice. Dr. Benjamin Chudner, the chief medical officer at AEG Vision, provides fascinating insights into the diverse career paths available to optometrists.   Dr. Chudner’s Journey in Optometry Dr. Chudner’s journey in optometry is […]

Read more

How to Make Your Practice More Attractive to Private Equity

Private equity values specialty care in optometry practices for a variety of reasons. In a recent podcast episode featuring Brett Davis, Executive Vice President at AEG Vision, it was discussed how having specialty care services such as myopia management, dry eye treatment, and scleral lenses can significantly increase the value of a practice in the […]

Read more

Words are Powerful in Marketing: Insights from Dr. David Kading

Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Migliani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]

Read more