There is a big shift happening in dry eye care. The most successful practices are moving away from the old model of explaining everything during the exam and hoping the patient remembers. Instead, they are creating systems to educate patients before and after they leave the chair. That shift from reactive explanation to proactive education […]
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When it comes to specialty care, few areas are more complex to explain than vision therapy. The treatment itself is powerful… helping patients with conditions like convergence insufficiency, eye tracking disorders, and visual processing problems. But getting patients and parents to truly understand what vision therapy is and why it matters has always been a […]
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Premium IOLs promise better vision, but not perfect vision. Patients expect a lot from advanced lenses, and if their real-world experience doesn’t match the promise, dissatisfaction can set in quickly. Managing those expectations early, clearly, and honestly isn’t just good medicine. It’s essential to maintaining trust, boosting satisfaction, and reducing refund or re-treatment requests. 1. […]
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If you have invested in dry eye equipment, trained your staff, and dedicated time during exams to identify meibomian gland dysfunction, you have already done the hard part. But if your treatment room still sits empty and your calendar has too many gaps, the issue is not with your diagnosis. The issue is with what […]
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As we celebrate freedom and fireworks this Fourth of July it is a great reminder that clear vision and comfort are freedoms many of us take for granted especially when it comes to our eyes. Yet in your exam room the conversation around dry eye disease can sometimes feel like a different kind of spark […]
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When patients hesitate to choose premium intraocular lenses (IOLs), it’s rarely just about the money. It’s about how the cost is communicated and whether the patient feels confident that the benefits outweigh the expense. Framing the value clearly, early, and honestly can make all the difference. Here’s how leading practices approach this critical conversation, backed by […]
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When a patient visits your office for a routine eye exam, they walk in expecting a prescription update or maybe a new pair of glasses. What they are not expecting is a new diagnosis, especially one they have never heard of before. That is exactly what happens when you diagnose dry eye disease. For you, […]
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When a patient walks into your office for a routine eye exam, dry eye disease is often the last thing on their mind. They are juggling a full schedule, work deadlines, childcare pickups, and maybe a dozen unanswered texts. So when you tell them they have Meibomian Gland Dysfunction or evaporative dry eye, their first […]
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You can’t carry the conversation alone. No matter how well you explain the benefits of premium intraocular lenses (IOLs), patients still spend more time talking to your staff, your optometrist, or even their family than they do with you. That’s why practices that succeed with premium IOLs rely on a team-based communication strategy, not just a […]
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What do you do when you follow all the advice and still nothing works? Dr. Shefali Miglani is a practicing optometrist in New Jersey who did everything she was told. She invested in cutting-edge dry eye equipment. She upgraded her website. She ran ads. She tried it all. But patients were not signing up for […]
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