As we celebrate freedom and fireworks this Fourth of July it is a great reminder that clear vision and comfort are freedoms many of us take for granted especially when it comes to our eyes. Yet in your exam room the conversation around dry eye disease can sometimes feel like a different kind of spark […]
Read more
When patients hesitate to choose premium intraocular lenses (IOLs), it’s rarely just about the money. It’s about how the cost is communicated and whether the patient feels confident that the benefits outweigh the expense. Framing the value clearly, early, and honestly can make all the difference. Here’s how leading practices approach this critical conversation, backed by […]
Read more
When a patient visits your office for a routine eye exam, they walk in expecting a prescription update or maybe a new pair of glasses. What they are not expecting is a new diagnosis, especially one they have never heard of before. That is exactly what happens when you diagnose dry eye disease. For you, […]
Read more
When a patient walks into your office for a routine eye exam, dry eye disease is often the last thing on their mind. They are juggling a full schedule, work deadlines, childcare pickups, and maybe a dozen unanswered texts. So when you tell them they have Meibomian Gland Dysfunction or evaporative dry eye, their first […]
Read more
You can’t carry the conversation alone. No matter how well you explain the benefits of premium intraocular lenses (IOLs), patients still spend more time talking to your staff, your optometrist, or even their family than they do with you. That’s why practices that succeed with premium IOLs rely on a team-based communication strategy, not just a […]
Read more
What do you do when you follow all the advice and still nothing works? Dr. Shefali Miglani is a practicing optometrist in New Jersey who did everything she was told. She invested in cutting-edge dry eye equipment. She upgraded her website. She ran ads. She tried it all. But patients were not signing up for […]
Read more
Dry eye patients rarely commit to treatment after the first conversation. The diagnosis often comes as a surprise, and many people need time to process what they heard, talk to a partner, or do their own research. Without proper follow up, most of them do not return. That is where the opportunity is lost. If […]
Read more
Today’s patients are more skeptical than ever. When you tell a younger patient that they have dry eye disease and mention a treatment they have never heard of, their first instinct may be to feel suspicious. They think, “I don’t feel anything. Is this really necessary? Is my doctor trying to sell me something?” This […]
Read more
Your patients are talking. Not just in the exam room, but online. And what they’re saying about premium intraocular lenses (IOLs) on forums, in reviews, and on social media may be quietly undermining your conversations in clinic. Sentiment analysis research shows skepticism, confusion, and fear about self-pay lenses persist, even among well-educated patients. So how […]
Read more
Premium intraocular lenses (IOLs) can dramatically improve visual outcomes and reduce dependence on glasses after cataract surgery. Yet many practices still struggle to communicate their value in a way that leads to patient understanding and adoption. In this article, we explore strategies backed by clinical research and industry best practices that help doctors and staff […]
Read more