Blog

Broadway Eye Clinic Explains Meibomian Gland Dysfunction (MGD) – Why Should You Care?

Have you ever experienced dry, itchy, or irritated eyes? These symptoms could be caused by Meibomian Gland Dysfunction (MGD), a common condition that Dr. Karri Buresh and Dr. Kaeleen Franson of Broadway Eye Clinic shed light on in this informative video. In the video, the doctors explain what MGD is, how it affects your eyes, […]

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The Power of Video Education in Patient Care

Have you ever left a doctor’s appointment feeling overwhelmed and confused? You’re not alone. Medical information can be complex, and traditional written materials don’t always do the trick. That’s where video education comes in! In this blog post, we’ll explore how well-crafted videos are revolutionizing patient care. From boosting understanding to empowering patients, here’s how […]

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Elevate Your Practice at the Vision Source Exchange

Join us at Vision Source at Booth #214 this April 10th-13th in Orlando, Florida! We’re excited to connect with eyecare professionals seeking to optimize their practices and deliver exceptional patient care. Here’s what awaits you at our booth: Patient Acquisition & Conversion Strategies: Discover proven methods to attract new patients and convert them into loyal […]

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Talk Less About You, More About Their Problems: The 80/20 Rule of Sales

No one cares about our solution. They care about their own problems.   So in sales—we must spend more time talking about THEM and their problem and less about our solution.   Sales tip: Spend 80% of your time speaking about their problem; 20% on your solution   Ask how they plan to solve their […]

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How Private Equity Can Grow in Eye Doctor

Private Equity has been a major force in Eye Doctor. But they are losing potential revenue because their practices (like most) struggle to sign up patients into specialty care such as myopia management or dry eyes. Squeezing more juice from current practices is going to become very important for PE Eye Doctor especially in a […]

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Defining Success in Times of Change and Disruption

Today, I would like to share two concepts that I have come to realize are important in helping us move forward in times of change and unce 1. We are more likely to get what we want – when we are clear about – what the outcome looks like. How do we define success? Is […]

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Create Certainty in Times of Change

Change is difficult because well, our future is uncertain. We get overwhelmed because we have what I call “Clarity of the Current”. We know the problems we face. Change in our job. Loss of customers. More competition. A sudden shock or surprise. We know our current situation really well. But we don’t know what the […]

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