Blog

Navigating the Complexity of Prior Authorization: Simplifying Access in a Shifting Insurance Landscape

Prior authorization remains the single most cited barrier to timely patient access in specialty pharmacy. Despite years of industry effort to streamline the process, the PA landscape has grown more complex, not less, as payer requirements evolve, new direct-to-consumer models emerge, and regulatory changes reshape the insurance environment. At Hub West 2026, leaders from SuperDial, […]

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Every Patient Interaction Reflects Your Brand: The Gap Between Brand Promise and Patient Experience

The specialty pharma market is projected to approach $10 billion by 2035, and the companies that will capture the largest share of that market are the ones that deliver a patient experience consistent with their brand promise. The problem is that most manufacturers have a significant gap between the experience they promise and the experience […]

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Transforming Data into Impact: Storytelling to Demonstrate Patient Support Program Value

Patient support programs are under more financial scrutiny than at any point in the past decade. Budgets are tightening, programs are being cut, and the leaders who run these programs are being asked to justify their existence in terms the C-suite understands. The problem is that the most important things PSPs do, keeping patients on […]

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Automation and AI to Transform Patient Access: An Industry Panel on Patient Support Innovation

Technology has always promised to improve patient access. In 2026, that promise is finally being delivered at scale, but not without real operational pain. At Hub and Specialty Pharmacy Models West 2026, leaders from Cardinal Health Sonexus, Sanofi, and the Otsuka Patient Assistance Foundation shared hard-won lessons on what it actually takes to integrate AI […]

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Natasha’s Story

As a cancer survivor, Natasha Bagchi shares what it was like to navigate treatment, information, and patient support during one of the most difficult periods of her life. Watch Natasha share her story.

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What Five 2026 Studies Reveal About Patient Engagement

Patient engagement is often treated as a matter of giving patients more information but the 2026 research suggests that information alone is not enough. Patients are more likely to feel engaged when education is clear, relevant, practical, easy to revisit, and connected to a real way to ask for help. The results of the following […]

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Patient sitting at the table at home, looking at a message from the Care Team, reminding the patient to take their medicine. On the table, there is a notebook, paper, pen, medicine bottle and a glass of water. The patient is sitting in their kitchen.

SMS Engagement Was Linked to 19% Higher Prescription-Fill Odds

A prescription can be clinically appropriate, sent to the pharmacy, and ready for pickup. The patient can still never fill it. A study published in PLOS Digital Health examined whether personalized SMS reminders could improve medication adherence and reduce hospital readmissions among patients with congestive heart failure. The retrospective study included 1,276 patients, with a […]

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The Patient Adherence Gap: From Clinical Recommendation to At-Home Action

Every day, healthcare practitioners diagnose conditions, explain treatment options, and recommend evidence-based interventions. The clinical plan may be sound. The patient may leave the appointment intending to follow it. Then the patient goes home. Questions surface. Details become harder to remember. A family member raises concerns. A side effect appears. What felt clear inside the […]

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The Comeback Pharma Keeps Missing

A figure presented at ENDO 2026 in Chicago has stayed with me for weeks. In the largest claims analysis of its kind, researchers tracked more than 60,000 adults who started a GLP-1 for type 2 diabetes. By the two-year mark, most had stopped at some point. Here is the part our industry tends to skip […]

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Alliance Orthopedics Bets Big on Physician-Led Patient Education in Practice-Wide Hoot Partnership

When a patient leaves the exam room, the confidence they felt sitting across from their physician often fades by the time they get home. That hesitation is where high-end specialty procedures get postponed, second-guessed, or quietly abandoned. Alliance Orthopedics is doing something about it. The multi-location specialty practice has announced a two-year, practice-wide partnership with […]

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