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Learn to Convert

Free live sessions and a growing library of expert recordings to help your practice capture and convert more patients.

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Don't miss our next live event. Space is limited, so secure your spot today.

Don't miss our next live event. Space is limited, so secure your spot today.

The Dry Eye Conversion Clinic
Live Event
July 15th, 2026
Virtual Live Event

The Dry Eye Conversion Clinic

Most dry eye patients do not leave the exam room without booking IPL or RF because they do not need treatment. They leave without booking because the conversation did not create enough clarity or confidence. In this live session, Dr. Shefali Miglani, Optometrist and Owner of Monroe Eye Care, will share the exact language, framing, and decision-making strategies she has learned from years of building a dry eye practice with InMode RF and Lumenis IPL. You will learn what to say, what not to say, and how to help patients move from “let me think about it".

Register Here
Archive

Past Recordings

Missed a session? Every event is recorded. Browse the full library below and watch at your own pace.

2026
Inside The Patient Mind: Patient psychology and its impact on pharma
June 25, 2026
Inside The Patient Mind: Patient psychology and its impact on pharma
Watch Recording
How to Build a Profitable Dry Eye Practice
April 23, 2026
How to Build a Profitable Dry Eye Practice
Watch Recording
Pharma’s Direct to Patient Pivot: What to Expect in 2026
January 26, 2026
Pharma’s Direct to Patient Pivot: What to Expect in 2026
Watch Recording
2025
Steps to a Successful Dry Eye Specialty Clinic
December 1, 2025
Steps to a Successful Dry Eye Specialty Clinic
Watch Recording
Guide to Converting More Patients with InMode Envision
November 10, 2025
Guide to Converting More Patients with InMode Envision
Watch Recording
How to Handle Dry Eye Objections
November 6, 2025
How to Handle Dry Eye Objections
Watch Recording
The Buzz Around Stellest
November 3, 2025
The Buzz Around Stellest
Watch Recording
YouTube for Doctors
October 23, 2025
YouTube for Doctors
Watch Recording
Dry Eye Growth Academy: Protocol, Technology & Profit for a Successful Dry Eye Practice
October 12, 2025
Dry Eye Growth Academy: Protocol, Technology & Profit for a Successful Dry Eye Practice
Watch Recording
Lessons I Learned from Building a Successful Dry Eyes Practice
September 22, 2025
Lessons I Learned from Building a Successful Dry Eyes Practice
Watch Recording
Marketing Gurus LYING to You (How to Actually Convert)
June 25, 2025
Marketing Gurus LYING to You (How to Actually Convert)
Watch Recording
Converting More Dry Eye Patients with Dr. Joelle Holland
June 4, 2025
Converting More Dry Eye Patients with Dr. Joelle Holland
Watch Recording
Make Your Dry Eye Specialty Financially & Professionally Rewarding
May 20, 2025
Make Your Dry Eye Specialty Financially & Professionally Rewarding
Watch Recording
Becoming a Doctor-Preneur: How to Scale Your Clinic, Reclaim Your Time, and Build Real Wealth
May 13, 2025
Becoming a Doctor-Preneur: How to Scale Your Clinic, Reclaim Your Time, and Build Real Wealth
Watch Recording
My Myopia Journey ft. Dr. Theodore Sees
May 7, 2025
My Myopia Journey ft. Dr. Theodore Sees
Watch Recording
My Dry Eye Journey ft. Dr. Corey Langford
April 30, 2025
My Dry Eye Journey ft. Dr. Corey Langford
Watch Recording
Why Patients Are Ghosting Their Appointments
April 17, 2025
Why Patients Are Ghosting Their Appointments
Watch Recording
How to Market Your Ketamine/TMS & Spravato Clinic
April 9, 2025
How to Market Your Ketamine/TMS & Spravato Clinic
Watch Recording
Marketing Your VT, Scleral & BVD Practices
March 12, 2025
Marketing Your VT, Scleral & BVD Practices
Watch Recording
Optimizing Dry Eye Management from Within
March 4, 2025
Optimizing Dry Eye Management from Within
Watch Recording
How to Increase Conversion for IPL, RF & InMode
February 26, 2025
How to Increase Conversion for IPL, RF & InMode
Watch Recording
How to Increase Conversion for Premium IOLs in Cataract Surgery
February 19, 2025
How to Increase Conversion for Premium IOLs in Cataract Surgery
Watch Recording
Launching into Any Specialty Practice!
February 4, 2025
Launching into Any Specialty Practice!
Watch Recording
2024
The Foundations of Dry Eye Management
December 10, 2024
The Foundations of Dry Eye Management
Watch Recording
How to Market Your IPL/RF
December 3, 2024
How to Market Your IPL/RF
Watch Recording
Decoding the Myopia Parent Mindset
November 18, 2024
Decoding the Myopia Parent Mindset
Watch Recording
How to Close a Dry Eye Conversation
November 12, 2024
How to Close a Dry Eye Conversation
Watch Recording
How to Close: Dry Eyes
November 7, 2024
How to Close: Dry Eyes
Watch Recording
How to Start Paying Off Your IPL/InMode
October 22, 2024
How to Start Paying Off Your IPL/InMode
Watch Recording
How Buyers Have Changed: Myopia & Dry Eyes and How to Convert Them
September 26, 2024
How Buyers Have Changed: Myopia & Dry Eyes and How to Convert Them
Watch Recording
How to Convert Myopia & Dry Eye Patients in Canada
September 4, 2024
How to Convert Myopia & Dry Eye Patients in Canada
Watch Recording
Social Media Marketing Summit for Doctors
August 20, 2024
Social Media Marketing Summit for Doctors
Watch Recording
How to Answer the Top 5 Most Difficult Questions Parents Have About Myopia
August 7, 2024
How to Answer the Top 5 Most Difficult Questions Parents Have About Myopia
Watch Recording
How to Market Your LipiFlow™ with Dr. Ryan Beck
July 25, 2024
How to Market Your LipiFlow™ with Dr. Ryan Beck
Watch Recording
Best Practices for Ortho-K
July 16, 2024
Best Practices for Ortho-K
Watch Recording
A Guide to Your InMode IPL & RF Treatments
July 11, 2024
A Guide to Your InMode IPL & RF Treatments
Watch Recording
My Dry Eye Protocol with Dr. Todd Cohan
June 26, 2024
My Dry Eye Protocol with Dr. Todd Cohan
Watch Recording
Dry Eyes Staff Training ft. Lisa Good | Dry Eyes Sales Expert
June 25, 2024
Dry Eyes Staff Training ft. Lisa Good | Dry Eyes Sales Expert
Watch Recording
How to Attract More Dry Eye Patients by Talking About Lid Hygiene with Tom Chapman
June 13, 2024
How to Attract More Dry Eye Patients by Talking About Lid Hygiene with Tom Chapman
Watch Recording
Euclid Summer Series: Money of Myopia Webinar
June 12, 2024
Euclid Summer Series: Money of Myopia Webinar
Watch Recording
Myopia Awareness Live Stream
May 16, 2024
Myopia Awareness Live Stream
Watch Recording
Hootopia: Dry Eyes University
May 4, 2024
Hootopia: Dry Eyes University
Watch Recording
How to Make Your Practice More Attractive to Private Equity
April 25, 2024
How to Make Your Practice More Attractive to Private Equity
Watch Recording
Words That Capture New Dry Eye Patients
March 12, 2024
Words That Capture New Dry Eye Patients
Watch Recording
How to Handle Staffing Problems in Your Specialty Optometry Practice
March 7, 2024
How to Handle Staffing Problems in Your Specialty Optometry Practice
Watch Recording
Marketing Automation for Optometrists Focused on Pediatrician Collaboration
February 1, 2024
Marketing Automation for Optometrists Focused on Pediatrician Collaboration
Watch Recording
2023
Gear Up 2024
November 1, 2023
Gear Up 2024
Watch Recording
Marketing Automation for Dry Eyes
July 12, 2023
Marketing Automation for Dry Eyes
Watch Recording
Charge Your Worth
May 16, 2023
Charge Your Worth
Watch Recording
'Near Me' Marketing
March 8, 2023
'Near Me' Marketing
Watch Recording
The Parent is the Hero
February 27, 2023
The Parent is the Hero
Watch Recording
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