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A DOCTOR’S STORY

Every year, I worked harder,
yet insurance paid less.

I needed to get away from insurance plans and do more specialty private-pay services, but it was really hard. Patients often skipped their consults, and those who did come in rarely followed through with specialty treatments.

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Dr. Shefali Miglani
Optometrist, Owner of Monroe Eye Care
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Patients came in daily, but only a few signed up for our specialty private-pay treatments.

I was frustrated because I had patients in my chair every day, but I could not effectively communicate the value of treatment. I lacked the right language to guide them, the confidence to address their questions, and a system to follow up and reach them outside the appointment. I was trapped seeing patient after patient, exhausted, and watching both revenue and patient outcomes slip away, especially since many patients were on insurance plans that kept me from making any meaningful money.

Frustrated, I turned to my husband, Bob.

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Bob Miglani
Founder & CEO of Hoot
  • As an ex-Pfizer marketer, he understood how to reach patients in a way that made them take action.

  • We tested everything.

    • Brochures? Ignored.
    • Websites? Too much information.
    • Ads? Scrolled past and forgotten.

Until finally, we figured out what really worked.

A Doctor and a Marketer
Solved the Problem

Now, The Hoot Method™ is helping hundreds of doctors capture and convert more
specialty patients. Getting patients signed up for specialty treatments is about being trusted,
liked, and seen as an expert who educates, not sells.

The Hoot Method™

By testing and refining different strategies, Dr. Shefali Miglani
and Bob Miglani discovered a game-changing program:

  • 1

    Have a Clear Process
    Give value and earn trust in each step of the patient journey, even before patients arrive.

  • 2

    Elevate Your Presentation
    Be clear about what to say, what not to say, and how to say it without overwhelming the patient.

  • 3

    Deploy the Right Platform
    Educate patients at home with your own automated, custom videos sent throughout the patient journey.

The Result?

We’ve been in the trenches.

We’ve gained the experience.

We’ve learned what works
and what doesn’t.

We’ve made the mistakes,
so you don’t have to.

  • My bookings increased
  • My revenues increased
  • I got more sign ups

We help hundreds of practices use the Hoot Method to convert more patients into specialty cash-based treatments, reduce no-show rates, and increase trust & loyalty.

Trusted by Leading Practices Across the Country

From solo private-pay practices to busy multi-location clinics, the Hoot Method is being used by specialty-focused doctors nationwide who are ready to grow.


It’s Not About Us. It’s About You.

Imagine having both Bob Miglani, who’s helped grow Fortune 500 brands, and Dr. Shefali Miglani, a practicing doctor who uses Hoot every day, standing inside your office, helping you succeed.

That’s the mindset behind everything we build at Hoot: from one-on-one coaching, staff training, and scripts, to educational videos, real tools, real strategy, and real support all designed around what doctors actually need.

Because it’s not about serving insurance plans, it’s about financial freedom, fulfillment, service, & fun. If this sounds like the position you’re in, call us at +1 (551) 955-0343.