Patients are abandoning prescriptions and dropping off therapy because education stops at the exam room.
The result is delayed care, lower adherence, and lost revenue.
Across every healthcare segment, the pattern is the same.
Patients are getting guidance from everyone else except their own doctor.
Social Media Influencers
TikTok, Instagram, YouTube
Google and ChatGPT
And this fragmented ecosystem shapes patient beliefs long before they interact with your brand or your providers.
Ads and Sponsored Content
Competing Providers
Reddit and Facebook Groups
Friends and Family
This isn’t a marketing problem. It’s a clarity problem.
Dr. Shefali Miglani had eligible patients in her chair every day, but not the time to fully explain the value of treatment. Appointments were short, questions came late, and conversations felt rushed.
She did not have the right language to guide patients, the confidence that their concerns were fully addressed, or a system to follow up and continue the conversation outside the visit.
Shefali Miglani, OD
Optometrist
Owner of Monroe Eye Care
Chief Medical Officer at Hoot
Bob Miglani
Founder & CEO of Hoot
Ex-Pfizer
Marketing Expert
Nothing moved the needle.
Patients still didn’t START treatment. They ghosted consultations, didn’t fill prescriptions, showed up inconsistently and dropped out of therapy early.
We realized patients enroll in care because they want education from the person they trust most: their own doctor.
They are not looking for generic blog posts, AI explanations, or call centers reading scripts. They want their doctor explaining their condition in a clear, credible way.
The challenge is time and scale. Doctors cannot educate every patient individually. And health systems and brands have no reliable way to control when education happens, confirm it was consumed, or measure its impact on conversion and adherence.
and a Marketer 
Automated Patient Education Designed to Increase Initiation and Adherence
Educate patients about the problem on their device, in
their language, and at their pace.
We deliver physician-aligned education that increases prescription fills and keeps patients engaged in therapy. These videos are sourced from professional on-site shooting, AI generation, or recordings from platforms like Zoom.
Pre-consultation. Post-consultation. Before procedures. During treatment protocols. After patient support program enrollment. Hoot sends the right video to the right patient at exactly the right time in their journey.
Patients see clear explanations that help them commit to therapy and understand its value. No more Dr. TikTok. No more impersonal call centers. Just physician-led education that actually builds trust.
Sample flow for Oncology
Patients like you, trust you and believe you're an expert when they see you on video.
1st Visit
Evaluation
Pre-Treatment
Treatment
Post-Treatment
Adherence Follow-Up
Choose between recording
your own videos or our AI
agent patient educator
When patients are educated before they see the doctor, they arrive informed and aligned, improving treatment initiation and adherence.
Low prescription abandonment
Higher treatment initiation
Strong long-term treatment adherence
Sustained engagement beyond 6 months
Faster market growth vs competitors
Recaptured revenue and improved ROI
Practices will keep losing consultations to confusion while their competitors figure out how to educate at scale.
MSOs/DSOs will keep throwing money at marketing to acquire new patients instead of converting the ones already in the pipeline.
Pharma brands will keep losing patients at the pharmacy, falling short on adherence, and failing to prove measurable return on patient support spend.
Patients continue to STAY CONFUSED and don’t START treatment.
And you’ll keep losing revenue to the most fixable problem in healthcare: confusion.
Because the winners in care, whether you’re a practice, an
MSO, or pharma brand, aren’t the ones doing ads.
They’re the ones whose patients actually understand what they’re buying.
And stay on it long enough to get results.
Dr. Cheryl Chapman
Dr. Eric Bang
Dr. Theodore Sees
Dr. Rasraj Rana
Dr. Todd Cohan
We’ll show you how Hoot integrates into your existing workflows, brand
messaging, or organizational structure.
