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Your Patients Aren’t Choosing Premium Lenses–And It’s Costing You.

Are Your Cataract Patients Saying No to Premium Lenses?

Many patients don’t understand why premium IOLs are better, leading them to choose whichever lenses that insurance covers. This means lost revenue for your practice and lost opportunity for patients. Even with the thousands of cataract surgeries you perform, typically only 10-12% of patients are upgrading to premium IOLs.

You’re Losing Revenue Because Patients
Aren’t Choosing Premium IOLs

You have a steady flow of cataract patients, but many hesitate to upgrade. Educate
them effectively and increase conversion—without adding to your workload.

  • Patients Don’t Understand the Value of Premium IOLs

  • You Don’t Have Time to Fully Explain Every Option

  • You Want to Educate,
    Not Sell

We faced the same problem

We get it. My wife, a specialist doctor, faced the same challenge with private-pay treatments. In her own practice, she saw firsthand—patients showed interest but hesitated when it was time to move forward.

  • Brochures? Ignored.
  • Websites? Too much information.
  • Ads? Scrolled past and forgotten.
  • Staff? Too busy and not good at selling.
  • Shefali Miglani, OD

    Owner of Monroe Eye Care
    CMO at Hoot

  • Bob Miglani

    Founder & CEO of Hoot
    Ex-Pfizer
    Marketing Expert

The Doctor and the Marketer found the solution: educate patients, build a bond of trust, and demonstrate expertise.

We found the solution: Educational Videos.

Sending personalized videos using Hoot's proprietary algorithm throughout
the patient journey significantly increased our capture and conversion rates.

  • Todd Cohan, OD

    Owner of Forsight Vision, LTD &
    Midwest Dry Eye Center
    Medical Director of Dry Eyes

  • John Kung, MD

    CEO of Kung Eye Center
    Medical Director of
    Ophthalmology

  • Hanish Patel, OD

    FAAO, Eye Associates
    of New York

The moment a patient fills out a form or inquires at the front desk, they receive a personalized video—straight from the doctor.

It’s not just information; it’s a real connection. Video builds trust, strengthens the doctor- patient bond, and ensures patients arrive already educated and confident about their options.

The result? Increased show-up and sign-up rates
for premium services.

We found the solution-and now, we're sharing it with you.

HOOT™

The Hoot Method™ is a marketing & education automation platform that
provides a proven system to increase consultation bookings, treatment sign-ups,
and revenue through three key strategies.

  • 1

    Educate Patients Throughout the Process

  • 2

    Visual Aids to Show Your Expertise

  • 3

    Simplify Your Practice With Your Own Pre-Built Videos & Campaigns

Educating Patients Using Personalized
Videos Increases Conversion

Sample flow for Cataract Surgery Conversion

Patients like you, trust you and believe you're an expert when they see you on video.

Patient Calls Front Desk

Patient Completes Form
On Your Website

Evaluation

Surgery

Follow-up

Choose between recording your own videos or selecting from our library of AI agent patient educator videos.

When patients are educated before they see the doctor, they are more inclined to say YES to premium IOLs.

Resulting in Higher Conversion
Rates and Increase in Revenue

Stop Losing Premium Lens Upgrades.
Start Educating Patients Automatically.