Many patients don’t understand why premium IOLs are better, leading them to choose whichever lenses that insurance covers. This means lost revenue for your practice and lost opportunity for patients. Even with the thousands of cataract surgeries you perform, typically only 10-12% of patients are upgrading to premium IOLs.
You have a steady flow of cataract patients, but many hesitate to upgrade. Educate
them effectively and increase conversion—without adding to your workload.
Patients Don’t Understand the Value of Premium IOLs
You Don’t Have Time to Fully Explain Every Option
You Want to Educate,
Not Sell
We get it. My wife, a specialist doctor, faced the same challenge with private-pay treatments. In her own practice, she saw firsthand—patients showed interest but hesitated when it was time to move forward.
Owner of Monroe Eye Care
Chief Medical Officer at Hoot
Founder & CEO of Hoot
Ex-Pfizer
Marketing Expert
The Doctor and the Marketer found the solution: educate patients, build a bond of trust, and demonstrate expertise.
Owner of Forsight Vision, LTD &
Midwest Dry Eye Center
Medical Director of Dry Eyes
CEO of Kung Eye Center
Medical Director of
Ophthalmology
FAAO, Eye Associates
of New York
The moment a patient fills out a form or inquires at the front desk, they receive a personalized video—straight from the doctor.
It’s not just information; it’s a real connection. Video builds trust, strengthens the doctor- patient bond, and ensures patients arrive already educated and confident about their options.
The result? Increased show-up and sign-up rates
for premium services.
The Hoot Method™ is a marketing & education automation platform that
provides a proven system to increase consultation bookings, treatment sign-ups,
and revenue through three key strategies.
Educate Patients Throughout the Process
Visual Aids to Show Your Expertise
Simplify Your Practice With Your Own Pre-Built Videos & Campaigns
Sample flow for Cataract Surgery Conversion
Patients like you, trust you and believe you're an expert when they see you on video.
Patient Calls Front Desk
Patient Completes Form
On Your Website
Choose between recording your own videos or selecting from our library of AI agent patient educator videos.
When patients are educated before they see the doctor, they are more inclined to say YES to premium IOLs.
Dr. Cheryl Chapman
Dr. Eric Bang
Dr. Theodore Sees
Dr. Rasraj Rana
Dr. Todd Cohan
