For Doctors & Specialty Practices

Doctor Practices Lose Revenue
When Patients Don't
START or STAY on Treatment

Your patients leave the exam room hesitant. They don't fully understand their condition, they underestimate the urgency, and you don't have time to explain it all over again. The result is lost conversions, missed revenue, and patients who never get the care they need.

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The Root Cause

The #1 Reason Patients Don't Move Forward is Not Cost. It's Confusion.

Whatever treatment you offer, the pattern is the same..

Patients are getting guidance from everyone else except their own doctor.

Patient
gets health guidance from…
Social Media Influencers
TikTok, Instagram, YouTube
Google and ChatGPT
Friends & Family
Reddit & Facebook Groups
Competing Providers
This fragmented ecosystem shapes patient beliefs long before they ever sit across from you in the exam room.

This isn't a marketing problem. It's a clarity problem.

The Problem
Patients hesitate after the consultation and don't commit
Low treatment sign-up rates after consultation
Patients don't understand their diagnosis or why treatment matters
Drop-off after the first visit or first treatment
You don't have time to fully explain in the exam room
Lost revenue from hesitation and no-shows
WHY THIS MATTERS

Every hesitating patient is revenue
that walked out the door

The consultation happened. The recommendation was made. But without education to bridge the gap at home, 40–50% of those patients will never start. Here's the math for a typical specialty practice.

1,000
Patients Recommended for Treatment Per Year
At $1,500–$2,000 per dry eye treatment course or $1,800/year for myopia management, strong revenue potential
→
400–500
Confused & Hesitating
Worried about cost, comparing to OTC alternatives, overwhelmed by options, go home and never schedule
→
200–300
Chose to "Wait and See"
Continued with OTC eye drops or basic glasses, declining quality of life, no treatment revenue for your practice
→
$300–600K
Lost Practice Revenue
Per year, per practice location, before factoring downstream repeat visits and long-term patient retention
The math is simple: 1,000 patients recommended → 400 hesitate → 200 never return → $160–400K in annual revenue that never materializes. Hoot closes that gap without adding to your workload or your staff's.
Our Origin

We had the same problem in our practice.

Dr. Shefali Miglani had eligible patients in her chair every day, but not the time to fully explain the value of treatment. She invested in new technology, built out new treatment programs, and still watched patients hesitate and walk out the door unconverted.

Appointments were short, questions came late, and conversations felt rushed. Brochures got ignored. Staff didn't have the right language. And there was no system to follow up after the visit with the patients who needed one more nudge.

Shefali Miglani, OD
Shefali Miglani, OD
Optometrist
Owner of Monroe Eye Care
Chief Medical Officer at Hoot
Bob Miglani
Bob Miglani
Founder & CEO of Hoot
Ex-Pfizer
Marketing Expert
We tried everything
✕
Better brochures
✕
Longer consultations
✕
More empathetic bedside manner
✕
Social media campaigns
✕
Email nurture sequences

Nothing moved the needle.

Patients still hesitated. People walked out of consultations without signing up, and never came back.

We realized patients sign up for treatment because they want education from the person they trust most: their own doctor.

A patient who doesn't understand their diagnosis will never say yes to treatment. They're not resistant. They're just not educated yet.

The challenge is time and scale. You can't re-explain everything to every patient in a 15-minute appointment. So we built the system that does it for you, automatically, after every visit.

The Solution

Doctor Video-Based Patient Education At Every Critical
Decision Point in the Treatment Journey

Hoot creates physician-led video education so patients get educated by their own doctor at every step, from diagnosis through long-term adherence. Doctor-delivered education via SMS that drives understanding, treatment initiation, and commitment.

HOW HOOT CREATES THE CONTENT
Physician video content, produced entirely by Hoot
AI Doctor Clone
Hoot builds a digital clone of your doctor. Record once, deploy to every patient at scale.
Physician-Recorded
Hoot films and produces your physician on-site or via Zoom.
AI Avatar
Hoot generates a professional AI healthcare educator. Multilingual and scalable.
HOW HOOT DELIVERS THE CONTENT
Automatically sent to the patient at every critical moment
Via SMS
Delivered directly to the patient's phone with 98% open rates. No app download required.
Via Email
Physician video emails sent to the patient's inbox with a single tap to watch.
Triggered Automatically
No manual outreach. Videos fire after consultation, before a procedure, after the first treatment, and at every follow-up milestone.
HIPAA-Compliant & Secure
Full audit trails, secure patient data handling, and zero disruption to your existing practice workflows.
Diagnosis →

Hoot Video 1: Disease awareness, why treatment matters, what happens if untreated. Patient understands their condition and feels less confused.

Treatment Decision →

Hoot Video 2: How treatment works, expected benefits, common concerns addressed. Patient understands their options, reduced confusion and fear.

Treatment Commitment →

Hoot Video 3: Personal message from doctor, empathetic nudge, clear encouragement. Increased confidence, higher intent to commit to treatment.

Treatment Start →

Hoot Video 4: What to expect when starting, side effects, when results typically appear. Recaptures stalled patients, reduces early drop-off.

Ongoing Follow-Up

Hoot Adherence Video Series: Periodic doctor-recorded check-ins, reinforces value of staying on treatment, short surveys, symptom check-ins. Improved persistence, sustained outcomes.

Doctor-delivered education, triggered by patient behavior and journey stage
How Hoot Works

Complete Patient Education Platform & Service

Co-Design the Patient Journey
1

Co-Design the Patient Journey

We map every critical decision point in your patient's journey, design the messaging strategy, and build education sequences around the treatments you offer, so the right content reaches patients at exactly the moment hesitation is highest.

Create Physician Video Content
2

Create Physician Video Content

You record videos on Zoom, we shoot professionally in your practice, or our AI generates content in your likeness. Every video is built around your voice, your expertise, and your specific treatments, so patients hear it from their doctor, not a stranger.

Deliver, Track & Optimize
3

Deliver, Track & Optimize

Education reaches patients within 24–48 hours of leaving your office, via SMS and email, at every key moment: post-consultation, before a procedure, after the first treatment. Real-time analytics show open rates, video completion, and patient engagement so you can see what's working.

Who We Work With

We Work With Any Doctor Practice

If you have patients who need to understand a treatment before they commit to it, Hoot can build the journey. We've already developed and verified processes for these treatments, and we're expanding into new specialties every month.

Verified processes ready to deploy:
Dry Eye Disease
IPL, RF, meibomian gland therapy, and long-term management
Myopia Management
Ortho-k, MiSight®, atropine, and progressive myopia education for parents
Cataract Surgery
Pre-op education, IOL decision support, post-op recovery and adherence
Vision Therapy
Patient and parent education on binocular vision, compliance, and program completion
Don't see your treatment? Book a Discovery Call, we'll build the journey for you.
Live Example
Video Based Patient Journey
Sample patient journey, what a patient receives from first visit to long-term adherence
Patients like you, trust you and believe you're an expert when they see you on video.
1st Visit
SMS
→
SMS
→
SMS
→
Evaluation
SMS
→
Pre-Treatment
SMS
→
SMS
→
Treatment
SMS
→
Post-Treatment
SMS
→
Follow-Up
SMS
→
Choose how to deliver:
Dr. Jonah Miller
Optometrist
Record Your Own Videos
AI
Dr. Jonah Miller
AI Optometrist
Create a Doctor Clone
AI
Leah
Patient Education Coordinator
Use Hoot's AI Agent

Want to see a patient journey designed for your practice?

Book a Discovery Call
The Result

If just 10% more of your
hesitating patients commit to treatment,
here's what that means in dollars

Right now, 40–50% of patients you recommend for treatment walk out and never start. You don't need all of them to convert, just 10% more saying yes is enough to meaningfully change your bottom line. And most Hoot practices see improvements well beyond that.

Without Hoot, Today
40–50%
of patients who are recommended treatment never start it
✕
400–500 patients per year walk out and never return
✕
Each lost patient = $800–$2,000 in uncaptured revenue
✕
$300–600K left on the table annually per location
✕
No visibility into why patients aren't converting
✕
Your IPL device and myopia program sitting underutilized
With Hoot, 10%+ More Patients Say Yes to Treatment
+40–50
patients per year follow through on recommended treatment
$40–100K recovered annually, from patients who would have walked
Higher lifetime value, adherent patients return for follow-ups
Your equipment and programs run at fuller capacity
Doctor-recorded education, no new staff time needed
Compounding ROI, adherent patients refer others

Run the numbers
for your own practice.

01
Patients Recommended for Treatment
1,000 / year
Dry eye, myopia management, post-surgical care, or any treatment requiring patient commitment beyond the exam room
→
02
Patients Lost to Hesitation
400–500 / year
Leave the exam room unsure. Google their diagnosis. Watch a YouTube video. Decide to "wait and see." Never schedule the follow-up.
→
03
Revenue Walking Out the Door
$320–800K / year
At $800–$2,000 per patient per treatment course, before factoring repeat visits, long-term adherence revenue, or referrals
The Hoot Effect, If just 10% more hesitating patients commit to treatment
40–50
More patients commit to treatment annually
+
$40–100K
Recovered revenue in year one
+
2–3×
Higher lifetime patient value from long-term adherence
The Opportunity

You already did
the hard part.
Don't lose it here.

You invested in your equipment. You trained your staff. You built the expertise. The only thing standing between your recommendation and your revenue is what happens after the patient walks out.

Hoot puts your voice back in the room, at home, that evening, when the decision actually gets made.

Book a Discovery Call
✦ ✦ ✦
✦ ✦ ✦
$40–200K in recoverable revenue
already exists in your practice
No new patients. No new equipment. No new staff. Just the patients you're already recommending treatment to, finally committing to it.
Hoot deploys around your existing workflows, with no new staff tasks and no disruption to how your practice operates.

Book a Demo

We'll show you how Hoot integrates into your existing workflows, brand messaging, or organizational structure.

Book a Demo
Design and Launch Your
Patient Journeys
Patients START and STAY
on Treatment

Trusted by Healthcare Systems, MSOs,
DSOs, & Medical Organizations Nationwide

From solo practices to large health systems, Hoot fits the way you work.

Doctor Practices
Doctors and clinics educating patients at scale
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MSOs & DSOs
Multi-site organizations standardizing patient education
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Healthcare Systems
Hospital networks improving adherence at scale
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Pharma Brands
Life science companies driving treatment initiation
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