We're healthcare innovators, pharmaceutical veterans, and technology experts united by a single mission: transforming how patients connect with and understand their treatments.
Passionate professionals dedicated to improving patient outcomes through innovative communication.
Founder Chief Executive Officer
With 23 years at Pfizer spanning marketing, patient services, and reimbursement, Bob brings unparalleled insight into the pharmaceutical industry's patient engagement challenges. He founded Hoot to bridge the gap between complex treatments and patient understanding through physician-led video education.
Learn more about Bob
Chief of Technology
Leads the innovation behind Hoot's digital platforms, ensuring seamless, secure, and scalable technology that empowers practices to deliver exceptional patient experiences.
Head of Doctor-Patient Experience
Dr. Todd Cohan leads our Doctor-Patient Experience, bringing over 24 years of clinical and patient-care leadership in optometry. A graduate of the Illinois College of Optometry, he built and directed successful practices focused on personalized care, advanced dry eye treatment, and clinical innovation. Dr. Cohan is known for simplifying complex care, elevating patient outcomes, and helping clinicians deliver clear, compassionate care experiences.
Chief Medical Officer
Dr. Miglani is a practicing optometrist who has successfully transitioned from traditional insurance-based practice to high-value specialty treatments. Her clinical expertise and patient-centered approach guide Hoot's medical content strategy and physician engagement programs.
Learn more about Dr. Miglani
Product Manager
Leads the strategy and development of Hoot's digital solutions, turning customer insights into intuitive products that help practices connect, grow, and deliver better patient care.
Director of Medical Partnerships
Builds lasting relationships with practices, driving growth through personalized support, strategic guidance, and a commitment to helping every partner succeed.
Content Manager
Oversees the creation of engaging, educational content that helps practices communicate their value, build trust with patients, and grow through compelling storytelling.
AI Sophie Development Lead
Leads the development and evolution of Sophie, Hoot’s AI-powered chatbot agent. Oversees AI strategy, conversation design, model training, and continuous optimization to ensure intelligent, compliant, and human-centered patient interactions at scale.
Software Developer
Brings 19+ years of experience developing and scaling enterprise SaaS applications, with expertise in cloud computing, full-stack development, and building high-performing engineering teams focused on reliable, customer-centric innovation.
Software Developer
Full Stack Software Developer with 5 years of experience building seamless web and mobile experiences that support patient engagement, strengthen digital communication, and help deliver innovative, user-focused solutions across the company’s platform.
Software Developer
Develops and optimizes scalable digital solutions that support seamless user experiences, improve platform performance, and help drive reliable, business-focused innovation across the company.
Industry leaders guiding our mission to transform patient engagement.
Ex-CEO Pfizer Inc.
Ex-Founder & CEO Radius8 · Head of Clover Growth, Fiserv
The principles that guide everything we do at Hoot.
Every decision we make is guided by how it will improve patient outcomes and experiences.
Our approach is grounded in 3+ years of research into doctor-patient behavioral insights.
We co-design patient journeys with pharmaceutical brands to ensure mutual success.
We leverage physician-led video and AI to deliver education that truly resonates.
Join pharmaceutical brands achieving 7x faster treatment starts and 3x higher adherence rates with Hoot's physician-led video education.
