Many dry eye patients don’t feel severe symptoms and underestimate the condition, leading them to delay treatment. This results in lost revenue for your practice and missed opportunities to prevent MGD from getting worse.
You have a steady flow of patients, but many hesitate on treatment.
Educate them effectively and boost acceptance—without extra work.
Patients Don’t Understand MGD or Dry Eye Disease
You Don’t Have Time to Fully Explain MGD
You Want to Educate,
Not Sell
We get it. My wife, a specialist doctor, faced the same challenge when she bought her $100,000 IPL device. In her own practice, she saw it firsthand—patients showed interest but hesitated when it was time to move forward.
Owner of Monroe Eye Care
CMO at Hoot
Founder & CEO of Hoot
Ex-Pfizer
Marketing Expert
The Doctor and the Marketer found the solution: educate patients, build a bond of trust, and demonstrate expertise.
Owner of Forsight Vision, LTD &
Midwest Dry Eye Center
Medical Director of Dry Eyes
CEO of Kung Eye Center
Medical Director of
Ophthalmology
FAAO, Eye Associates
of New York
The moment a patient fills out a form or inquires at the front desk, they receive a personalized video—straight from the doctor.
It’s not just information; it’s a real connection. Video builds trust, strengthens the doctor- patient bond, and ensures patients arrive already educated and confident about their options.
The result? Increased show-up and sign-up rates for dry eye treatment.
The Hoot Method™ is a marketing & education automation platform that
provides a proven system to increase consultation bookings, treatment sign-ups,
and revenue through three key strategies.
Educate Patients Throughout the Process
Visual Aids to Show Your Expertise
Simplify Your Practice With Your Own Pre-Built Videos & Campaigns
Sample flow for Dry Eye Conversion
Patients like you, trust you and believe you're an expert when they see you on video.
Comprehensive Visit
Pre-Ocular Surface Evaluation
Ocular Surface Evaluation
Patient Signs Up for Treatment
Treatment Day
Post-Treatment
Follow-up
Choose between recording your own videos or selecting from our library of AI agent patient educator videos.
When patients receive clear, educational videos about MGD and your treatment options, they gain a better understanding of their condition, trust your expertise, and feel more confident in choosing the treatment you prescribe.
Dr. Cheryl Chapman
Dr. Eric Bang
Dr. Theodore Sees
Dr. Rasraj Rana
Dr. Todd Cohan
