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Parents Aren’t Taking Myopia Treatment Seriously—And It’s Costing Their Children.

Are Parents Hesitant to Start Myopia Treatment for Their Kids?

Parents bring their kids in for eye exams but often hesitate on myopia treatment. Many don’t realize it worsens over time, and that glasses can't stop its progression—leading to stronger prescriptions and higher risks of serious eye diseases. Without proper education, they delay care and miss the opportunity to slow myopia’s progression.

You’re Losing Opportunities Because Parents
Aren’t Committing to Ortho-K or MiSight®

You diagnose children with myopia regularly, but many parents hesitate on
treatment. Educate them effectively and increase acceptance—without extra work.

  • Parents Don’t Understand the Long-Term Risks of Myopia

  • You Don’t Have Time to Fully Explain Myopia

  • You Want to Educate,
    Not Sell

We faced the same problem

We get it. My wife, a specialist doctor, faced the same challenge when first starting out with myopia management. In her own practice, she saw firsthand that parents didn't understand myopia and often hesitated with signing their children up for ortho-k.

  • Brochures? Ignored.
  • Websites? Too much information.
  • Ads? Scrolled past and forgotten.
  • Staff? Too busy and not good at selling.
  • Shefali Miglani, OD

    Top U.S. Myopia Specialist
    Owner of Monroe Eye Care
    CMO at Hoot

  • Bob Miglani

    Founder & CEO of Hoot
    Ex-Pfizer
    Marketing Expert

The Doctor and the Marketer found the solution: educate parents, build a bond of trust, and demonstrate expertise.

We found the solution: Educational Videos.

  • Todd Cohan, OD

    Owner of Forsight Vision, LTD &
    Midwest Dry Eye Center
    Medical Director of Dry Eyes

  • John Kung, MD

    CEO of Kung Eye Center
    Medical Director of
    Ophthalmology

  • Hanish Patel, OD

    FAAO, Eye Associates
    of New York

The moment a parent discovers their child has myopia, they receive a personalized video—straight from the doctor.

It’s not just information; it’s a real connection. Video builds trust, strengthens the doctor- patient bond, and ensures parents arrive already educated and confident about the options for their children.

The result? Increased show-up and sign-up rates for ortho-k, MiSight®, and other myopia management services.

We found the solution-and now, we're sharing it with you.

The Hoot Method™

The Hoot Method™ is a marketing & education automation platform that
provides a proven system to increase consultation bookings, treatment sign-ups,
and revenue through three key strategies.

  • 1

    Visual Aids to Show Your Expertise

  • 2

    Expert Language Training

  • 3

    Simplify Your Practice With Your Own Pre-Built Videos & Campaigns

Educating Parents Using Personalized
Videos Increases Conversion

Sample flow for Myopia Management Conversion

Parents like you, trust you and believe you're an expert when they see you on video.

Comprehensive Exam

Pre-Consultation

Consultation Day

I&R Training Videos

Automatic Follow Up

Choose between recording your own videos or selecting from our library of AI agent patient educator videos.

When parents receive clear, educational videos, they’re more likely to recognize their child’s condition, trust your expertise, and feel confident in proceeding with the recommended treatment.

We Help Myopia Specialists

Resulting in Higher Conversion
Rates and Increase in Revenue

Stop Losing Patients. Start Educating
and Converting More Leads.