INTELLIGENT PATIENT JOURNEY

A Custom Patient Journey
forYour Brand. Your Treatment.
Your Patients.

We design, produce, and deliver physician-led video education at every critical decision point — from diagnosis through long-term adherence. Every patient response triggers personalized content that keeps patients moving forward.

13+
Core Journey Videos Per Brand
15+
Branch & Rescue Videos
28–30
Surveys with Decision Logic
4
Phases Across Full Journey
THE PROBLEM

One-Size-Fits-All Patient Support Is Failing

Generic PSP programs treat every patient the same. But patients drop off for very different reasons — clinical fears, financial barriers, emotional anxiety, or simply forgetting. You need a journey that listens and adapts.

Patients Leave Overwhelmed

78% leave clinical visits unclear about next steps. Within 72 hours, they retain only 20% of what their doctor said.

They Turn to ChatGPT & Reddit

230M people use ChatGPT for health info — trained predominantly on negative content. Patients spiral into fear and inaction.

Current Programs Go Silent

When a patient hesitates, most PSP programs have no response. Silence kills adherence. Every unanswered question is a lost patient.

No Visibility Into Why Patients Drop

You spend $30–75M annually on patient support but can't tell which barrier caused a patient to abandon treatment.

40–50%
Of specialty prescriptions
are never filled
Your field force trained thousands of physicians. But doctors only have 7 minutes per visit. Patients leave confused — and confused patients don’t start treatments.
THE INTELLIGENT PATIENT JOURNEY

Every Answer Shapes the Path Forward

Each video ends with a survey. Each patient response routes to personalized content. "Wrong" answers aren't failures — they're intelligence that powers the next step.

Clinical
Financial
Emotional
On Track
Critical Alert
1

Diagnosis & Education

Hours 0–48 after diagnosis

V1: Disease Education
Doctor-led video explaining condition, treatment options, and what to expect
Survey: "How well do you understand?" · "What concerns you most?"
CLINICAL
V2A: Side Effect Myths vs Reality
"Side effects concern me"
CLINICAL
V2B: Mechanism Simplified
"How does it work?"
FINANCIAL
V2C: Financial Support & Access
"I'm worried about cost"
EMOTIONAL
V2D: Family & Caregiver Video
"My family is concerned"
V3: "Ready to Start Treatment?"
The critical conversion question — the moment of decision
Survey: "Yes" · "Talk to doctor" · "Leaning no" · "Hear from patient"
ON TRACK
Move to Phase 2
"Yes / Ready" → Treatment Prep begins
CONCERN
Alert HCP Dashboard
"Need to talk to doctor" → Hold sequence
CRITICAL
Rescue Video from Doctor
"Leaning no" → Re-engage, re-ask
EMOTIONAL
Peer Testimonial Video
"Hear from a patient" → Then re-ask

Each "wrong" answer isn't failure — it's intelligence. The system addresses the exact barrier before asking the conversion question again.

2

Treatment Prep

Days 3–14 after commitment

V4: Preparing for First Treatment
Survey: "Filled Rx?" · "Know what to expect?"
FINANCIAL
SP Alert + Access Walkthrough
"Having trouble filling"
EMOTIONAL
Day-of Preparation Walkthrough
"I'm anxious about starting"
V5: What to Expect in First Weeks
Survey: "How are you feeling about starting?"
EMOTIONAL
Peer Experience Story
"Nervous / Unsure"
ON TRACK
Advance to V6
"Confident and ready"
V6: You're Starting — We're Here
Survey: "Did you start treatment?"
ON TRACK
Time-to-Start Captured!
"Yes — I started!" → Phase 3
CONCERN
Alert HCP + Motivation Video
"Not yet" → Rescue path

The system captures exact time-to-therapy start at day-level precision. Every hesitation is met with a personalized response — never silence.

3

Early Treatment

Weeks 1–12 on therapy

V7: Week 1 Check-In
"How are you feeling?" · "Taking as prescribed?"
CRITICAL
CRITICAL ALERT to HCP
"Thinking of stopping"
CLINICAL
Side Effect Mgmt Video
"Having side effects"
V8: Month 1 Progress
"Doctor discussed progress?" · Rating 1–5
V9: Month 2 — Staying on Track
"Continuing treatment?" · "Refill issues?"
CRITICAL
Alert HCP + Benefits Video
"Probably not continuing"
FINANCIAL
Connect Financial Assistance
"Cost is an issue"
V10: 3-Month Milestone
Celebration + feedback collection
"Describe your journey" · "Recommend Hoot?"

Every "wrong" answer triggers a rescue path — never silence. Critical alerts go directly to the HCP dashboard for immediate intervention.

4

Long-Term Adherence

Month 4+ — ongoing adaptive support

MONTHLY
Months 4–6
Refill reminders, new research, lifestyle tips, peer stories
QUARTERLY
Months 7–12
Milestones, annual check-in, doctor updates
QUARTERLY
Year 2+
Long-term support, new data, community
IMMEDIATE
Rescue Video
Any "Stopped" or "Paused" triggers immediate intervention

Cadence adapts based on survey responses. Higher-risk patients get more frequent touchpoints. The system never loses touch with the patient.

HOW IT WORKS

We Build Your Entire Patient Journey — End to End

From strategy through delivery, we handle everything. Your team stays focused on what they do best while we create a living, adaptive journey for your patients.

01

Co-Design Your Journey

We work with your brand, medical, and PSP teams to map every critical decision point. We identify the clinical, financial, and emotional barriers unique to your therapy and design branching logic for each.

02

Produce Video Content

We create 13+ core videos and 15+ branch/rescue videos through physician recordings, AI doctor clones, or AI avatars. Every piece goes through your MLR approval process. Multilingual support included.

03

Deploy Smart Surveys

Each video ends with a targeted survey. Patient responses determine what comes next — no two patients get the same journey. 28–30 surveys with decision logic power the adaptive engine.

04

Deliver via SMS at Scale

Videos reach patients within 24–48 hours of diagnosis via SMS/RCS. 98% open rate. No app downloads, no portals, no friction. Delivered directly to the patient's native messaging app.

05

Alert HCPs in Real Time

When patients signal concern, anxiety, or risk of discontinuation, alerts go directly to the HCP dashboard. Doctors intervene at the moment it matters most — before the patient is lost.

06

Track, Measure & Optimize

Monitor engagement, time-to-therapy, adherence rates, and barrier types in real time. Know exactly which barriers are costing you patients — and prove ROI back to leadership.

ENTERPRISE DELIVERY

Delivered at Scale via SMS — Right to Their Phone

98% open rate. No app downloads. No patient portals. Physician-led videos land directly in the patient's messaging inbox using SMS and RCS technology.

SMS + RCS Rich Media

Branded, interactive, MLR-approved video content delivered to every phone. RCS brings app-like experiences — carousels, buttons, verified sender.

24–48 Hour Activation

Patients receive their first video within hours of diagnosis. No waiting, no signup, no friction. The journey begins while the doctor visit is still fresh.

Adaptive Response Engine

Survey answers trigger the next video automatically. The system branches, rescues, and re-engages — 24/7 without manual intervention.

Real-Time HCP Dashboard

Critical alerts notify physicians instantly when a patient signals risk. Complete visibility into patient journey status, barrier types, and engagement.

Hub & PSP Integration

Pre-built integrations with McKesson, AmerisourceBergen, and Cardinal Health. Complements your existing infrastructure — doesn't replace it.

BUILT FOR PHARMA

Enterprise Compliance & Security — Ready on Day One

We know your Legal, Medical, and Regulatory teams will have questions. We're ready.

MLR Approval Workflows

Built-in medical, legal, regulatory review for all content. Veeva Vault PromoMats integration. Full version control and audit trails.

HIPAA / SOC 2 / HITRUST

Full compliance certification. Annual penetration testing. BAA agreements standard. Encryption at rest and in transit.

Adverse Event Reporting

Automatic capture and real-time reporting to pharmacovigilance. 24-hour SLA on AE processing. Direct feed to your safety teams.

White-Label Branding

Fully branded patient experience. Your brand, your look. No visible third-party vendor presence to patients.

Physician Training

Off-label prevention training for all participating physicians. Documented compliance acknowledgment. Content guardrails built in.

Hub Integration

Pre-built integrations with McKesson Specialty, AmerisourceBergen, Cardinal Health. Complements existing infrastructure.

LET'S BUILD YOUR JOURNEY

Patients START and STAY on Treatment

Every day without an intelligent patient journey is another day of lost prescriptions, lost patients, and lost revenue. Let's design yours.

30-minute call · No commitment · See a live demo of your therapy's journey