Our Team

The People Behind Hoot

We're healthcare innovators, pharmaceutical veterans, and technology experts united by a single mission: transforming how patients connect with and understand their treatments.

Our Team

Meet the Hoot Team

Passionate professionals dedicated to improving patient outcomes through innovative communication.

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Bob Miglani

Founder Chief Executive Officer

With 23 years at Pfizer spanning marketing, patient services, and reimbursement, Bob brings unparalleled insight into the pharmaceutical industry's patient engagement challenges. He founded Hoot to bridge the gap between complex treatments and patient understanding through physician-led video education.

Learn more about Bob
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Dr. Shefali Miglani

Chief Medical Officer

Dr. Miglani is a practicing optometrist who has successfully transitioned from traditional insurance-based practice to high-value specialty treatments. Her clinical expertise and patient-centered approach guide Hoot's medical content strategy and physician engagement programs.

Learn more about Dr. Miglani
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Dr. Todd Cohan

Head of Doctor-Patient Experience

Dr. Todd Cohan leads our Doctor-Patient Experience, bringing over 24 years of clinical and patient-care leadership in optometry. A graduate of the Illinois College of Optometry, he built and directed successful practices focused on personalized care, advanced dry eye treatment, and clinical innovation. Dr. Cohan is known for simplifying complex care, elevating patient outcomes, and helping clinicians deliver clear, compassionate care experiences.

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Smita Deshmukh

Product Manager

Leads the strategy and development of Hoot's digital solutions, turning customer insights into intuitive products that help practices connect, grow, and deliver better patient care.

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Justin Cholula

Director of Medical Partnerships

Builds lasting relationships with practices, driving growth through personalized support, strategic guidance, and a commitment to helping every partner succeed.

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Amanda Karl

Content Manager

Oversees the creation of engaging, educational content that helps practices communicate their value, build trust with patients, and grow through compelling storytelling.

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Ashna Bhoj

AI Sophie Development Lead

Leads the development and evolution of Sophie, Hoot’s AI-powered chatbot agent. Oversees AI strategy, conversation design, model training, and continuous optimization to ensure intelligent, compliant, and human-centered patient interactions at scale.

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Vamshi Reddy

Chief of Technology

Leads the innovation behind Hoot's digital platforms, ensuring seamless, secure, and scalable technology that empowers practices to deliver exceptional patient experiences.

Advisory Board

Our Advisors

Industry leaders guiding our mission to transform patient engagement.

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Ian Read

Ex-CEO Pfizer Inc.

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Sandeep Bhanote

Ex-Founder & CEO Radius8 · Head of Clover Growth, Fiserv

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Natasha Bagchi

Pharma Marketing & Patient Services Expert

Our Values

What Drives Us

The principles that guide everything we do at Hoot.

Patient-First

Every decision we make is guided by how it will improve patient outcomes and experiences.

Evidence-Based

Our approach is grounded in 3+ years of research into doctor-patient behavioral insights.

Partnership

We co-design patient journeys with pharmaceutical brands to ensure mutual success.

Innovation

We leverage physician-led video and AI to deliver education that truly resonates.

Ready to Transform Patient Engagement?

Join pharmaceutical brands achieving 7x faster treatment starts and 3x higher adherence rates with Hoot's physician-led video education.