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Your Patients Aren’t Taking Dry Eye Treatment Seriously—And It’s Costing You.

Are Your Dry Eye Patients Hesitant to Start Treatment?

Many dry eye patients don’t feel severe symptoms and underestimate the condition, leading them to delay treatment. This results in lost revenue for your practice and missed opportunities to prevent worsening eye health.

You’re Losing Revenue Because Patients
Aren’t Committing to Dry Eye Treatment

You have a steady flow of patients, but many hesitate on treatment.
Educate them effectively and boost acceptance—without extra work.

  • Patients Don’t Understand the Value of Dry Eye Treatment

  • You Don’t Have Time to Fully Explain Every Option

  • You Want to Educate,
    Not Sell

We faced the same problem

We get it. My wife, a specialist doctor, faced the same challenge with private-pay treatments. In our own practices, we saw it firsthand—patients showed interest but hesitated when it was time to move forward.

  • Brochures? Ignored.
  • Websites? Too much information.
  • Ads? Scrolled past and forgotten.
  • Staff? Too busy and not good at selling.
  • Shefali Miglani, OD

    Optometrist
    Owner of Monroe Eye Care
    Chief Medical Officer at Hoot

  • Bob Miglani

    Founder & CEO of Hoot
    Ex-Pfizer
    Marketing Expert

The Doctor and the Marketer found the solution.

We found the solution: Videos.

Sending our own videos throughout the patient journey
dramatically boosted our capture and conversion rates.

  • Todd Cohan, OD

    Optometrist
    Owner of Forsight Vision, LTD &
    Midwest Dry Eye Center
    Medical Director of Dry Eyes

  • John Kung, MD

    Ophthalmologist
    CEO of Kung Eye Center
    Medical Director of
    Ophthalmology

  • Hanish Patel, OD

    Optometrist, FAAO
    Eye Associates of
    New York

The moment a patient fills out a form or inquires at the front desk, they receive a personalized video—straight from the doctor.

It’s not just information; it’s a real connection. Video builds trust, strengthens the doctor- patient bond, and ensures patients arrive already educated and confident about their options.

The result? Increased show-up and sign-up rates for dry eye treatment.

We found the solution-and now, we're sharing it with you.

HOOT™

A marketing & education automation platform that
provides a proven system to increase consultation bookings, treatment sign-ups,
and revenue through three key strategies.

  • 1

    Educating Patients Throughout the Process

  • 2

    Visual Aids to Show Your Expertise

  • 3

    Your Automated Platform with Your Own Pre-Built Videos & Campaigns

Educating Patients Using Personalized
Videos Increases Conversion

Sample flow for Dry Eye Conversion

Patients like you, trust you and believe you're an expert when they see you on video.

Comprehensive Visit

Pre-Ocular Surface Evaluation

Ocular Surface Evaluation

Patient Signs Up for Treatment

Treatment Day

Post-Treatment

Follow-up

Choose between recording your own videos or our AI agent patient educator

When patients receive clear, educational videos about MGD and your treatment options, they gain a better understanding of their condition, trust your expertise, and feel more confident in choosing the treatment you recommend.

We Help Dry Eye Specialists

Resulting in Higher Conversion
Rates and Increase in Revenue

Stop Losing Patients. Start Educating
and Converting More Leads.