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A DOCTOR’S STORY

Every year, I worked harder,
yet insurance paid less.

I wanted to help more specialty patients—the ones who
truly needed care—and grow my private-pay revenue.

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Dr. Shefali Miglani
Optometrist, Owner of Monroe Eye Care
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Patients with myopia and dry eye came in daily, but only a few said yes to treatment.

I knew they needed it, but they hesitated. Meanwhile, I was stuck on the medical hamster wheel—seeing patient after patient, burning out, and watching potential revenue slip away.

Frustrated, I turned to my husband, Bob.

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Bob Miglani
Founder & CEO of Hoot
  • As an ex-Pfizer marketer, he understood how to reach patients in a way that made them take action.

  • We tested everything. Trial and error. Wins and losses. Until, finally, we figured out what worked.

A Doctor and a Marketer Solved the Problem

Now, The Hoot Method™ is helping hundreds of
specialty practices convert more patients.

The Hoot Method™

By testing and refining different strategies, Dr. Shefali Miglani
and Bob Miglani discovered a game-changing approach:

  • 1

    Have a Clear Process
    Patients need a structured journey with relevant content.

  • 2

    Use Better Language
    The right language that builds a bond of trust and a halo of expertise

  • 3

    Send Videos to Patient’s Phones
    The automation platform educates patients with engaging content that boosts conversion.

The Result?

We’ve been in the trenches.

We’ve gained the experience.

We’ve learned what works—
and what doesn’t.

We’ve made the mistakes,
so you don’t have to.

  • My bookings increased
  • My revenues increased
  • I got more sign ups

Now, we help hundreds of practices use Hoot to book more patients, streamline follow-ups, and increase growth.

Trusted by Leading Practices Across the Country

From solo private-pay practices to busy multi-location clinics, Hoot is being used by forward-thinking doctors who are ready to grow.


It’s Not About Us. It’s About You.

Imagine having both Bob Miglani—who’s helped grow Fortune 500 brands—and Dr. Shefali Miglani—a practicing doctor who uses Hoot every day—standing inside your office, helping you succeed.

That’s the mindset behind everything we build at Hoot: real tools, real strategy, and real support, all designed around what doctors actually need.

Because your story—the impact you have, the patients you help—is what matters most.

Meet the team

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    Bob Miglani
    Founder & CEO

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    Dr. Shefali Miglani
    Chief Medical Officer

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    Smita Deshmukh
    Product Manager

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    Amanda Karl
    Content Manager

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    Swaroop Ranadive
    Operations Manager

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    Justin Cholula
    Marketing Associate

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    Manasi Shah
    Campaign Manager

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    Vamshi Reddy
    Chief of Technology

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    Steven Joseph
    Head of UI/UX

Advisors

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    Ian Read
    Ex-CEO Pfizer Inc.

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    Dr. Todd Cohan
    President of Forsight Vision and Midwest Dry Eye Center

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    Dr. Ann Hoscheit
    Optometrist & CEO of Eye Bridge Consulting

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    Sandeep Bhanote
    Entrepreneur (Ex-Founder & CEO Radius8), Head of Clover Growth, Fiserve

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    Jason Grossman
    Data Science Specialist, Healthcare & Pharma

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    Dr. John Kung
    CEO of Kung Eye Center