Blog Post Overview:
In this case study, we take a deep dive into how Dr. Jon Marashi, a well-known chiropractor, used social media to build a successful personal brand. His journey showcases how incorporating personal hobbies, like skateboarding, into professional branding can humanize a doctor and attract an engaged following.
1. The Power of Authenticity
Dr. Marashi’s approach started with one key principle: authenticity. As a chiropractor with a passion for skateboarding, he began sharing clips of himself skating on his Instagram. These posts weren’t just about showing his skills—they allowed his followers to see a side of him beyond his professional title.
By showing his real-life interests, Dr. Marashi created a connection with his audience. It’s this authenticity that helped him build a loyal following, as his posts were relatable and humanized him in a way that a purely professional profile never could.
2. Bridging Personal and Professional Branding
Doctors often feel the pressure to keep their social media content strictly professional. However, as Dr. Marashi discovered, blending personal interests with professional knowledge can lead to a more well-rounded brand. He shared tips on health, chiropractic care, and fitness, but also included personal content, such as videos of his skateboarding adventures.
For doctors looking to build their personal brand, finding this balance can set you apart from the crowd. It allows patients to see you as more than just a medical professional—patients want to connect with people, not just titles.
3. Growing the Brand: From Hobby to Professional Recognition
Dr. Marashi’s skateboarding posts didn’t just draw the attention of his existing patients—they helped him get recognized by a wider audience. He received invitations to collaborate with skateboarding brands and other influencers. This expanded exposure ultimately brought new patients to his practice.
4. Takeaways for Building Your Brand
- Be Authentic: Show your true self to your audience. Share your hobbies, interests, and personal experiences.
- Blend Personal & Professional: Share professional knowledge but don’t shy away from sharing your personal life.
- Leverage Social Media: Use platforms like Instagram to build your brand and connect with a larger audience.
- Stay Consistent: Post regularly and engage with your followers to keep your audience engaged.