This week is Myopia Awareness Week (May 13th-19th, 2024), a global initiative to educate the public about the growing concern of nearsightedness, also known as myopia. Here at Hoot, we’re committed to eye health awareness, and we recently hosted a live stream on LinkedIn featuring Dr. Cheryl Chapman, a leading expert in myopia management. Did […]
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With the aim of improving the treatment of dry eye disease, Hoot’s advanced platform will provide ECPs nationwide with enhanced access to top-quality education in collaboration with Johnson & Johnson and their Tear Science group. At its core, Hoot will seamlessly integrate Johnson & Johnson Vision extensive educational resources on Vector Thermal Pulsation (VTP) and […]
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On May the 4th, we were thrilled to host a successful webinar on Dry Eye Disease that attracted over 100 doctors eager to level up their expertise. The event featured presentations by leading experts in the field, who delivered a wealth of educational content that sparked a lively Q&A session. The presentations covered a comprehensive […]
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Are you an eye care professional looking to learn more about dry eye disease? Join us for our Hootopia Dry Eyes Day, a free Zoom event sponsored by InMode. This educational event will take place on May 4th, 2024, from 10:00AM to 1:00PM EST. What You Will Learn: • The latest advancements in dry eye […]
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Have you ever experienced dry, itchy, or irritated eyes? These symptoms could be caused by Meibomian Gland Dysfunction (MGD), a common condition that Dr. Karri Buresh and Dr. Kaeleen Franson of Broadway Eye Clinic shed light on in this informative video. In the video, the doctors explain what MGD is, how it affects your eyes, […]
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Have you ever left a doctor’s appointment feeling overwhelmed and confused? You’re not alone. Medical information can be complex, and traditional written materials don’t always do the trick. That’s where video education comes in! In this blog post, we’ll explore how well-crafted videos are revolutionizing patient care. From boosting understanding to empowering patients, here’s how […]
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Join us at Vision Source at Booth #214 this April 10th-13th in Orlando, Florida! We’re excited to connect with eyecare professionals seeking to optimize their practices and deliver exceptional patient care. Here’s what awaits you at our booth: Patient Acquisition & Conversion Strategies: Discover proven methods to attract new patients and convert them into loyal […]
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No one cares about our solution. They care about their own problems. So in sales—we must spend more time talking about THEM and their problem and less about our solution. Sales tip: Spend 80% of your time speaking about their problem; 20% on your solution Ask how they plan to solve their […]
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Private Equity has been a major force in Eye Doctor practices. But they are losing potential revenue because their practices (like most) struggle to sign up patients into specialty care such as myopia management or dry eyes. Squeezing more juice from current practices is going to become very important for PE Eye Doctor practices especially […]
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Today, I would like to share two concepts that I have come to realize are important in helping us move forward in times of change and unce 1. We are more likely to get what we want – when we are clear about – what the outcome looks like. How do we define success? Is […]
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