Location: Virtual Live Stream
One of the biggest challenges practices face with IPL and RF treatments is not the price itself, but how patients perceive value. In this recorded discussion, Bob Miglani explores the psychology behind patient objections and reveals why skepticism about Dry Eye remains common. He explains how to respond to patient concerns with clarity, empathy, and confidence, helping you turn uncertainty into understanding. You will learn how to answer key questions such as “Why do I really need to do this?”, “What happens if I don’t treat it?”, and “Why can’t I just use drops?”. By the end of this session, you will have practical communication tools to help patients recognize the true medical importance of Dry Eye treatments and make confident decisions about their care.
