Dry eye patients rarely commit to treatment after the first conversation. The diagnosis often comes as a surprise, and many people need time to process what they heard, talk to a partner, or do their own research. Without proper follow up, most of them do not return. That is where the opportunity is lost.
If your team is trying to follow up manually, the reality is this. Someone is always too busy to call, too tired to remember, or juggling too many things. Dry eye care becomes inconsistent. Automation solves that.
Instead of relying on phone calls or front desk reminders, automated follow up allows you to educate, engage, and stay top of mind without exhausting your staff. It is scalable, reliable, and creates a better experience for both doctor and patient.
Start by sending patients a short video right after the exam. This is often the best time to explain dry eye disease, not when the patient is half listening in the exam room. A short, relatable video lets them absorb the information when they are ready. They are more open, more curious, and less distracted.
Then follow up over time. Use a system that sends a new message or video every few days or weeks. Do not repeat yourself. Build a story. One message can explain what dry eye is. Another can show what happens if it goes untreated. A third can explain the benefits of IPL, RF, or in office treatment options. This layered education builds trust and makes your care feel more thoughtful.
And most importantly, track engagement. Know who opened the message, who clicked play, and who did not respond. That insight helps your team prioritize outreach instead of chasing every patient with the same message.
When automation handles consistent communication, your staff is free to focus on the experience inside the office. Less manual effort. More confident patients. A stronger dry eye practice.