Blog

Broadway Eye Clinic Explains Meibomian Gland Dysfunction (MGD) – Why Should You Care?

Have you ever experienced dry, itchy, or irritated eyes? These symptoms could be caused by Meibomian Gland Dysfunction (MGD), a common condition that Dr. Karri Buresh and Dr. Kaeleen Franson of Broadway Eye Clinic shed light on in this informative video. In the video, the doctors explain what MGD is, how it affects your eyes, […]

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The Power of Video Education in Patient Care

Have you ever left a doctor’s appointment feeling overwhelmed and confused? You’re not alone. Medical information can be complex, and traditional written materials don’t always do the trick. That’s where video education comes in! In this blog post, we’ll explore how well-crafted videos are revolutionizing patient care. From boosting understanding to empowering patients, here’s how […]

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Talk Less About You, More About Their Problems: The 80/20 Rule of Sales

No one cares about our solution. They care about their own problems.   So in sales—we must spend more time talking about THEM and their problem and less about our solution.   Sales tip: Spend 80% of your time speaking about their problem; 20% on your solution   Ask how they plan to solve their […]

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How Private Equity Can Grow in Eye Doctor Practices

Private Equity has been a major force in Eye Doctor practices. But they are losing potential revenue because their practices (like most) struggle to sign up patients into specialty care such as myopia management or dry eyes. Squeezing more juice from current practices is going to become very important for PE Eye Doctor practices especially […]

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