There is a big shift happening in dry eye care. The most successful practices are moving away from the old model of explaining everything during the exam and hoping the patient remembers. Instead, they are creating systems to educate patients before and after they leave the chair. That shift from reactive explanation to proactive education […]
Read more
When it comes to specialty care, few areas are more complex to explain than vision therapy. The treatment itself is powerful… helping patients with conditions like convergence insufficiency, eye tracking disorders, and visual processing problems. But getting patients and parents to truly understand what vision therapy is and why it matters has always been a […]
Read more
What do you do when you follow all the advice and still nothing works? Dr. Shefali Miglani is a practicing optometrist in New Jersey who did everything she was told. She invested in cutting-edge dry eye equipment. She upgraded her website. She ran ads. She tried it all. But patients were not signing up for […]
Read more
Dry eye patients rarely commit to treatment after the first conversation. The diagnosis often comes as a surprise, and many people need time to process what they heard, talk to a partner, or do their own research. Without proper follow up, most of them do not return. That is where the opportunity is lost. If […]
Read more
At Hoot, we’ve helped doctors in a wide range of specialties educate and motivate patients through personalized video. Now, we’re bringing that same success to dental practices. The Problem: Patients Don’t Convert for Specialty Procedures Every day, dental practices diagnose issues that require specialty treatment—implants, root canals, aligners, cosmetic procedures, and more. But even after […]
Read more
In today’s competitive healthcare market, ketamine clinics are looking for ways to stand out and grow their patient base. One of the most effective ways to do this is by incorporating video into your marketing strategy. Video has been shown to increase conversions, build trust, and ultimately, drive revenue. Here’s a step-by-step guide on how […]
Read more
Video marketing has become an essential tool for businesses across various industries, and healthcare is no exception. Ketamine clinics, in particular, can greatly benefit from video as a way to engage, educate, and convert leads. But what makes video so effective, especially in healthcare settings? Let’s explore the science behind it and how clinics can […]
Read more
ASCRS 2025 is just around the corner, and we’re excited to be there, connecting with leading ophthalmologists and practice teams looking to improve patient education, increase conversions, and grow their surgical volume — without overwhelming their staff. If you’re attending, stop by Booth #729 to see how our platform is helping cataract practices turn more consults […]
Read more
We’re excited to share that Hoot has been featured in a press release on PR Newswire, announcing the official launch of our ophthalmology platform—built specifically to help cataract surgeons increase conversions to premium intraocular lenses (IOLs) through early, automated patient education. Each year, thousands of cataract surgeries are performed, yet only a fraction of patients […]
Read more
As an ophthalmologist, you likely receive a steady flow of cataract surgery leads. These leads come from optometrist referrals, digital marketing campaigns, and word-of-mouth recommendations. However, despite this influx of potential patients, only a small percentage schedule an evaluation, and an even smaller number opt for surgery—especially when it comes to premium intraocular lenses (IOLs). […]
Read more