Forget boring eye charts! In today’s digital age, video marketing is a secret weapon for optometry practices to skyrocket engagement, attract new patients, and build trust. In this post, we’ll break down the eye-opening power of video marketing, just like a recent webinar did for optometrists everywhere. We’ll also dive into proven strategies to create […]
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Are you looking to expand your myopia clinic and attract more patients? Myopia, or nearsightedness, is a common eye condition that affects many individuals, especially children. Growing your myopia clinic requires strategic marketing and outreach efforts to educate both patients and referring healthcare providers about the importance of myopia management. 1. Specialize and Educate Specializing […]
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Are you looking to expand your dry eye clinic and enhance patient conversions for treatments? Here are some key strategies and insights to help you effectively educate and convert patients in your practice: Importance of Dry Eye Management Dry eye has become a prevalent issue in optometry practices, with over 50% of patients experiencing symptoms. […]
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Optometry is a field that offers a wide range of career paths and opportunities beyond the traditional role of owning a practice. Dr. Benjamin Chudner, the chief medical officer at AEG Vision, provides fascinating insights into the diverse career paths available to optometrists. Dr. Chudner’s Journey in Optometry Dr. Chudner’s journey in optometry is […]
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Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Migliani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]
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Dry eye disease (DED) is a prevalent condition in clinical practice, affecting millions of patients and significantly impacting their quality of life. As optometrists on the front lines of eye care, we play a crucial role in diagnosing, managing, and educating patients about DED. Understanding Tear Film Dynamics A healthy tear film is essential for […]
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Myopia, also known as nearsightedness, is a rising global concern affecting an increasing number of children and adults. As optometrists, we play a vital role in not only correcting myopia but also managing its progression to ensure long-term visual health. Understanding Myopia and Its Progression Myopia occurs when the eyeball elongates, or the cornea becomes […]
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Have you ever experienced dry, itchy, or irritated eyes? These symptoms could be caused by Meibomian Gland Dysfunction (MGD), a common condition that Dr. Karri Buresh and Dr. Kaeleen Franson of Broadway Eye Clinic shed light on in this informative video. In the video, the doctors explain what MGD is, how it affects your eyes, […]
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Have you ever left a doctor’s appointment feeling overwhelmed and confused? You’re not alone. Medical information can be complex, and traditional written materials don’t always do the trick. That’s where video education comes in! In this blog post, we’ll explore how well-crafted videos are revolutionizing patient care. From boosting understanding to empowering patients, here’s how […]
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No one cares about our solution. They care about their own problems. So in sales—we must spend more time talking about THEM and their problem and less about our solution. Sales tip: Spend 80% of your time speaking about their problem; 20% on your solution Ask how they plan to solve their […]
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