What do you do when you follow all the advice and still nothing works?
Dr. Shefali Miglani is a practicing optometrist in New Jersey who did everything she was told. She invested in cutting-edge dry eye equipment. She upgraded her website. She ran ads. She tried it all. But patients were not signing up for private pay treatments.
The frustration was real. She had the right tools, the right training, and the right intentions, but none of it was clicking.
That is when she teamed up with her husband, Bob Miglani, a seasoned marketer with over 20 years of experience in sales and branding. Together, they stopped listening to the noise and started looking closely at what was actually happening inside the exam room.
And that is when everything changed.
Instead of pushing treatments, Dr. Shefali started educating her patients. She focused less on the solution and more on helping patients understand their problem. The more she educated, the more patients said yes.
Today, Dr. Shefali regularly brings in over 30 new private pay patients each month. No pressure. No sales pitch. Just trust, clarity, and a smarter process.
Join the Live Event
Now, Dr. Shefali Miglani and Bob Miglani are going live to share the full story. They will walk through what did not work, what finally did, and how you can apply the same approach to your own practice.
If you are feeling stuck or unsure how to grow your private pay services, this is the event you need to see.
Register now to get a reminder before we go live
Click here to register for the event.
You can watch live on Dr. Shefali Miglani’s LinkedIn.
Can’t make it live?
You can watch the full recording afterward at GetHoot.com/events
This is not just about marketing. It is about a doctor finding her voice, leading her patients with confidence, and growing a thriving practice the right way.