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Tag: Ophthalmology Practice Growth

Why the IOL Conversation Needs to Start with the Optometrist

Post author By Hoot
Post date July 16, 2025

When a patient first hears about intraocular lenses during a surgical consultation, it can feel like drinking from a firehose. Words like presbyopia, toric, or multifocal are unfamiliar, and the entire process suddenly feels more complicated than expected. If that same patient had been introduced to the concept weeks or months earlier during a routine […]

Tags cataract surgery, cataract surgery comanagement, IOL patient education, Ophthalmology Practice Growth, optometry referral, Premium IOLs, toric IOLs

Why Do So Many Cataract Surgery Leads Go Unconverted?

Post author By Hoot
Post date April 2, 2025
No Comments on Why Do So Many Cataract Surgery Leads Go Unconverted?

As an ophthalmologist, you likely receive a steady flow of cataract surgery leads. These leads come from optometrist referrals, digital marketing campaigns, and word-of-mouth recommendations. However, despite this influx of potential patients, only a small percentage schedule an evaluation, and an even smaller number opt for surgery—especially when it comes to premium intraocular lenses (IOLs). […]

Tags Cataract Surgery Marketing, Lead Conversion for Surgeons, Ophthalmology Practice Growth, Patient Education, Premium IOLs