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Tag: patient decision-making

How Pre-Education Increases Premium IOL Upgrades

Post author By Hoot
Post date April 16, 2025
No Comments on How Pre-Education Increases Premium IOL Upgrades

Cataract surgery is a life-changing procedure, restoring vision and improving quality of life for millions of patients each year. While standard intraocular lenses (IOLs) effectively replace the eye’s cloudy natural lens, premium IOLs offer superior vision correction, often reducing or eliminating the need for glasses after surgery. Despite these benefits, many patients hesitate or outright […]

Tags Cataract Surgery Education, Increasing IOL Uptake, Ophthalmology Marketing, patient decision-making, premium IOL conversion

Mapping the Patient Journey: From Discovery to Decision-Making

Post author By Hoot
Post date November 16, 2024
No Comments on Mapping the Patient Journey: From Discovery to Decision-Making

Understanding the patient journey—from initial discovery to decision-making—can transform your approach to healthcare marketing. Patients typically move through various stages before choosing a healthcare provider, and tailoring your messaging to each of these stages can make your practice stand out as a trusted choice. Stages of the Patient Journey Discovery Phase: At this stage, patients […]

Tags content for healthcare stages, healthcare content strategy, healthcare marketing, healthcare provider choice, medical practice marketing, patient consideration, patient decision-making, patient discovery, patient journey, patient testimonials