pharma patient services Archives

The Evolution of the Patient Journey: Why Pharma Leaders Must Rethink Patient Education in a Direct-to-Patient World

Post author By Hoot
Post date March 4, 2026

The patient journey has changed dramatically over the past decade. What was once a relatively simple path, visit the doctor, receive a diagnosis, pick up a prescription, and start treatment, has evolved into a much more complex experience for patients. Today, patients must navigate a series of steps that often include genetic testing, specialist referrals, […]

Why Physician-Led Education Is the Most Powerful Driver of Therapy Starts and Adherence

Post author By Hoot
Post date March 4, 2026

Every year, millions of prescriptions are written that patients never start. Some patients never pick up their medication. Others start therapy but stop within weeks. For healthcare systems, pharmaceutical companies, and providers alike, this represents one of the most expensive and preventable failures in modern medicine. In the United States alone, roughly one in four […]