Blog

How to Talk About Premium IOL Costs Without Losing Patient Trust

Premium intraocular lenses offer life changing vision improvements, but the out of pocket costs can be a stumbling block for many patients. Surgeons and referring optometrists alike often hesitate to bring up the topic, worried it might seem pushy or create tension. But the truth is, the financial conversation does not have to be awkward […]

Read more

How to Talk About Cost Without Losing the Premium IOL Patient

When patients hesitate to choose premium intraocular lenses (IOLs), it’s rarely just about the money. It’s about how the cost is communicated and whether the patient feels confident that the benefits outweigh the expense. Framing the value clearly, early, and honestly can make all the difference. Here’s how leading practices approach this critical conversation, backed by […]

Read more