We’re excited to share that Hoot has been featured in a press release on PR Newswire, announcing the official launch of our ophthalmology platform—built specifically to help cataract surgeons increase conversions to premium intraocular lenses (IOLs) through early, automated patient education.
Each year, thousands of cataract surgeries are performed, yet only a fraction of patients opt for premium IOLs, despite the superior visual outcomes and lifestyle benefits they offer. This gap stems from one persistent challenge: patients often arrive at their consultations under-informed.
The Hoot platform addresses this by delivering a series of short, personalized, doctor-branded videos to patients before their evaluation. These videos explain:
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What cataracts are and how surgery can restore vision
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The different types of IOLs, including the benefits of premium lenses
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What to expect at the cataract consultation and how to prepare for it
By educating patients early—through their own doctor’s voice—Hoot helps practices build trust, improve understanding, and drive confident decisions.
As Dr. John Kung, ophthalmologist and advisor to Hoot, shared:
“Hoot will allow my patients—and their spouses—to understand their options before they get to our office. That will make the appointment smoother, our staff more efficient, and most importantly, the patient more confident.”
Practices using Hoot report higher conversion rates, better-prepared patients, shorter consultation times, and increased revenue.
Read the full press release here:
Hoot Launches Patient Education Automation to Help Ophthalmologists Increase Premium IOL Conversion Rates
If you’re attending the ASCRS Annual Meeting (April 25–28 in Los Angeles), visit us at Booth #729 to experience a live demo and create your 2-minute video on site. If you’re unable to attend, you can schedule a demo anytime at www.gethoot.com.
We look forward to helping your practice simplify the premium IOL conversation and deliver a better experience for your patients.