Blog

Unveiling the Secrets of Successful Marketing for Doctors with Dr. Ted Sees

Are you a doctor looking to enhance your marketing strategies to attract more patients and grow your practice? Look no further! In this insightful podcast episode, Bob Migliani sits down with Dr. Ted Sees, a successful optometrist with two practices in Michigan, to discuss the power of marketing for doctors. Dr. Ted Sees: A Journey […]

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How to Make Your Practice More Attractive to Private Equity

Private equity values specialty care in optometry practices for a variety of reasons. In a recent podcast episode featuring Brett Davis, Executive Vice President at AEG Vision, it was discussed how having specialty care services such as myopia management, dry eye treatment, and scleral lenses can significantly increase the value of a practice in the […]

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Words are Powerful in Marketing: Insights from Dr. David Kading

Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Migliani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]

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Near Me Marketing

In today’s fast-paced and competitive world, vulnerability is often seen as a weakness. We are taught to be strong, independent, and resilient in the face of challenges. However, what if vulnerability is actually a source of strength and power? A recent podcast episode titled “Near Me Marketing” explores the idea that embracing vulnerability can lead […]

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Elevate Your Practice at the Vision Source Exchange

Join us at Vision Source at Booth #214 this April 10th-13th in Orlando, Florida! We’re excited to connect with eyecare professionals seeking to optimize their practices and deliver exceptional patient care. Here’s what awaits you at our booth: Patient Acquisition & Conversion Strategies: Discover proven methods to attract new patients and convert them into loyal […]

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