In the competitive landscape of optometry, effective marketing strategies play a crucial role in attracting and retaining patients. Optometrists who leverage digital marketing, social media, and community involvement can enhance their visibility, reach a targeted audience, and differentiate their practice in the market. In this blog post, we will explore the impact of marketing strategies […]
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In the field of optometry, specializing in specific services can be a game-changer for a practice. Offering specialty services not only sets a practice apart from competitors but also provides numerous advantages in a competitive market. In this blog post, we will delve into the significance of specializing in optometry and explore how it can […]
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Are you looking to expand your myopia clinic and attract more patients? Myopia, or nearsightedness, is a common eye condition that affects many individuals, especially children. Growing your myopia clinic requires strategic marketing and outreach efforts to educate both patients and referring healthcare providers about the importance of myopia management. 1. Specialize and Educate Specializing […]
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Are you looking to expand your dry eye clinic and enhance patient conversions for treatments? Here are some key strategies and insights to help you effectively educate and convert patients in your practice: Importance of Dry Eye Management Dry eye has become a prevalent issue in optometry practices, with over 50% of patients experiencing symptoms. […]
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Are you a doctor looking to enhance your marketing strategies to attract more patients and grow your practice? Look no further! In this insightful podcast episode, Bob Miglani sits down with Dr. Ted Sees, a successful optometrist with two practices in Michigan, to discuss the power of marketing for doctors. Dr. Ted Sees: A Journey […]
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Specialty care significantly enhances patient engagement by offering specialized and personalized care tailored to meet patients’ unique needs and interests. In a recent podcast, Dr. Sandeep Chander, an optometrist specializing in surgical optometry, myopia management, and dry eye care, shared how his focus on specialty care has allowed him to better connect with his patients […]
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Optometry is a field that offers a wide range of career paths and opportunities beyond the traditional role of owning a practice. Dr. Benjamin Chudner, the chief medical officer at AEG Vision, provides fascinating insights into the diverse career paths available to optometrists. Dr. Chudner’s Journey in Optometry Dr. Chudner’s journey in optometry is a […]
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Private equity values specialty care in optometry practices for a variety of reasons. In a recent podcast episode featuring Brett Davis, Executive Vice President at AEG Vision, it was discussed how having specialty care services such as myopia management, dry eye treatment, and scleral lenses can significantly increase the value of a practice in the […]
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Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Miglani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]
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In today’s fast-paced and competitive world, vulnerability is often seen as a weakness. We are taught to be strong, independent, and resilient in the face of challenges. However, what if vulnerability is actually a source of strength and power? A recent podcast episode titled “Near Me Marketing” explores the idea that embracing vulnerability can lead […]
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