Blog

How to Leverage the Power of Google Maps for Optometry Practice Success

Dominate Your Local Market: Gone are the days of flipping through phone books. Today, patients rely on Google Maps to find everything they need, including eye care! This blog post, packed with SEO goodness, will show you how to leverage the power of Google Maps to transform your optometry practice into a local search magnet. […]

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How Video Marketing Can Transform Your Optometry Practice

Forget boring eye charts! In today’s digital age, video marketing is a secret weapon for optometry practices to skyrocket engagement, attract new patients, and build trust. In this post, we’ll break down the eye-opening power of video marketing, just like a recent webinar did for optometrists everywhere. We’ll also dive into proven strategies to create […]

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How to Medically Influence without Selling

Specialty care significantly enhances patient engagement by offering specialized and personalized care tailored to meet patients’ unique needs and interests. In a recent podcast, Dr. Sandeep Chander, an optometrist specializing in surgical optometry, myopia management, and dry eye care, shared how his focus on specialty care has allowed him to better connect with his patients […]

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Evolve and Adapt to Succeed: A Journey of Transformation in Optometry

Dr. Rhue recognized the need to embrace technology and innovation in her practice. This realization led her to venture into entrepreneurship, where she founded a tech startup aimed at providing solutions for optometrists. This bold move required her to step out of her comfort zone, take risks, and navigate the complexities of starting and running […]

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