1. Be Authentic and Show Your Personality When doctors try to maintain a completely professional and sterile presence on social media, they risk appearing distant or impersonal. Patients want to connect with real people—not just healthcare providers. By allowing your personality to shine through in your social media posts, you create a sense of trust […]
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As an ophthalmologist, you likely receive a steady flow of cataract surgery leads. These leads come from optometrist referrals, digital marketing campaigns, and word-of-mouth recommendations. However, despite this influx of potential patients, only a small percentage schedule an evaluation, and an even smaller number opt for surgery—especially when it comes to premium intraocular lenses (IOLs). […]
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Blog Post Overview:In this case study, we take a deep dive into how Dr. Jon Marashi, a well-known chiropractor, used social media to build a successful personal brand. His journey showcases how incorporating personal hobbies, like skateboarding, into professional branding can humanize a doctor and attract an engaged following. 1. The Power of Authenticity Dr. […]
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Lead conversion is a constant challenge for ketamine clinics. Despite receiving multiple inquiries through websites, clinics often face difficulty converting leads into consultations. The delay between lead generation and follow-up, combined with a lack of personal connection, causes many potential patients to lose interest. However, there’s a solution to this problem—video marketing. By using videos […]
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The patient journey includes every interaction a patient has with your practice, from their first online search to post-treatment follow-ups. Enhancing this journey goes beyond meeting expectations—it fosters satisfaction, loyalty, and positive recommendations. Let’s explore key strategies to optimize each stage of the patient experience. Mapping the Patient Journey A comprehensive understanding of the patient […]
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Ophthalmologists understand the significant advantages of premium intraocular lenses (IOLs):✅ Better vision✅ Reduced dependence on glasses✅ Improved quality of life Yet, many patients still opt for basic IOLs—even when a premium option could better suit their lifestyle. The Problem: Limited Patient Knowledge Most patients make their decision with limited knowledge. By the time they come […]
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In today’s digital age, word-of-mouth has evolved into online reviews and testimonials, making patient feedback a cornerstone of successful medical marketing. Showcasing real stories from satisfied patients not only builds credibility but also creates an emotional connection with potential patients. Building Trust Through Authentic Stories Patient testimonials provide a tangible way to showcase the quality […]
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Improving Patient Retention Through Follow-Up Care Follow-up care is a vital, yet often underestimated, element of patient retention. By prioritizing thoughtful and consistent follow-up practices, healthcare providers can foster stronger relationships, improve patient outcomes, and enhance overall satisfaction. Here’s how to create an effective follow-up care strategy. 1. Establishing Clear Follow-Up Protocols A well-structured follow-up […]
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We are thrilled to announce the launch of HootX, the latest innovation from Hoot designed to help specialty doctors take their practices to the next level. Whether you’re in ophthalmology, dentistry, plastic surgery, dermatology, vision therapy, or any other specialty, HootX is built for you. Why HootX Matters for Your Practice As a specialty doctor, […]
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As the field of ketamine therapy continues its rapid expansion in 2025, driven by growing recognition of its efficacy in addressing complex conditions such as major depressive disorder, anxiety, post-traumatic stress disorder, and chronic pain, the competitive landscape for clinics has intensified. Success in this evolving market requires a sophisticated, evidence-based approach to marketing that […]
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