If you have invested in dry eye equipment, trained your staff, and dedicated time during exams to identify meibomian gland dysfunction, you have already done the hard part. But if your treatment room still sits empty and your calendar has too many gaps, the issue is not with your diagnosis. The issue is with what […]
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Patient education is a fundamental component of modern healthcare. By providing clear, accessible, and informative content, physicians can empower patients to take control of their health, leading to better decision-making and stronger patient-provider relationships. This guide explores how to create educational content that truly resonates with your audience. Choosing the Right Topics Effective patient education […]
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Sustaining long-term success in a medical practice requires more than just providing excellent care—it demands thoughtful planning and a proactive approach to business management. To achieve lasting growth, doctors must combine clinical excellence with strategic planning focused on key performance metrics, patient engagement, and marketing. Core Strategies for Sustainable Practice Growth 1. Set Clear, Measurable […]
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Don’t Let Your Patients Ghost You! 👻 In the world of optometry, losing patients can feel like they’ve disappeared into thin air. As we approach the spooky season, we’re here to ensure your patients don’t vanish like a phantom! Developing solid retention strategies isn’t just good for your practice—it’s vital for long-term success. As an […]
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The Power of Optometry Specialization Today’s optometry landscape is competitive. Specialization can be a game-changer, impacting patient retention and practice growth. By focusing on areas like surgical optometry or myopia management, optometrists can create a loyal patient base, increase referrals, and build long-term relationships with patients seeking expert care. Let’s delve into the benefits of […]
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Specialty care significantly enhances patient engagement by offering specialized and personalized care tailored to meet patients’ unique needs and interests. In a recent podcast, Dr. Sandeep Chander, an optometrist specializing in surgical optometry, myopia management, and dry eye care, shared how his focus on specialty care has allowed him to better connect with his patients […]
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Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Miglani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]
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