The recent ChatGPT Health announcement has sparked significant discussion across healthcare. With more than 40 million people asking ChatGPT a healthcare question every day, the reality is clear. Patients have already been using AI to fill a gap that has existed for years. That gap is not a lack of clinical expertise. It is a […]
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What do you do when you follow all the advice and still nothing works? Dr. Shefali Miglani is a practicing optometrist in New Jersey who did everything she was told. She invested in cutting-edge dry eye equipment. She upgraded her website. She ran ads. She tried it all. But patients were not signing up for […]
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Lead conversion is a constant challenge for ketamine clinics. Despite receiving multiple inquiries through websites, clinics often face difficulty converting leads into consultations. The delay between lead generation and follow-up, combined with a lack of personal connection, causes many potential patients to lose interest. However, there’s a solution to this problem—video marketing. By using videos […]
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In today’s digital age, word-of-mouth has evolved into online reviews and testimonials, making patient feedback a cornerstone of successful medical marketing. Showcasing real stories from satisfied patients not only builds credibility but also creates an emotional connection with potential patients. Building Trust Through Authentic Stories Patient testimonials provide a tangible way to showcase the quality […]
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As the field of ketamine therapy continues its rapid expansion in 2025, driven by growing recognition of its efficacy in addressing complex conditions such as major depressive disorder, anxiety, post-traumatic stress disorder, and chronic pain, the competitive landscape for clinics has intensified. Success in this evolving market requires a sophisticated, evidence-based approach to marketing that […]
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A smooth and efficient scheduling process is crucial for ensuring patient satisfaction and maintaining the overall efficiency of your practice. Complicated or outdated systems not only frustrate patients but can also lead to missed appointments, ultimately affecting your practice’s reputation. By modernizing and optimizing your scheduling process, you can enhance patient experiences while improving operational […]
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Patient education is a fundamental component of modern healthcare. By providing clear, accessible, and informative content, physicians can empower patients to take control of their health, leading to better decision-making and stronger patient-provider relationships. This guide explores how to create educational content that truly resonates with your audience. Choosing the Right Topics Effective patient education […]
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Social media has revolutionized how healthcare providers interact with their communities. Although navigating these platforms may feel overwhelming, embracing social media can unlock opportunities for patient engagement and practice growth. 1. Connecting Directly With Patients Social media platforms like Facebook, Instagram, and LinkedIn offer real-time communication opportunities. Engage your audience by: Sharing health tips and […]
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Branding has evolved from a nice-to-have to an absolute necessity for medical practices. Effective branding extends far beyond a logo or tagline; it embodies the entire patient journey, encompassing every interaction and touchpoint—from the initial phone call to post-treatment follow-ups. A robust brand fosters trust and confidence, ultimately making your practice a go-to choice in […]
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Marketing is not just about creating content and launching campaigns; it’s about continuously refining your strategies based on measurable results. In the healthcare sector, understanding what works and what doesn’t is crucial for improving patient acquisition, engagement, and overall satisfaction. Tracking key metrics helps ensure your efforts are yielding the best results and that you […]
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