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How to Talk to Patients About Premium IOLs

Premium intraocular lenses (IOLs) can dramatically improve visual outcomes and reduce dependence on glasses after cataract surgery. Yet many practices still struggle to communicate their value in a way that leads to patient understanding and adoption. In this article, we explore strategies backed by clinical research and industry best practices that help doctors and staff […]

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We’re Headed to ASCRS 2025 — Here’s How We’re Helping Cataract Surgeons Convert More Premium IOL Patients

ASCRS 2025 is just around the corner, and we’re excited to be there, connecting with leading ophthalmologists and practice teams looking to improve patient education, increase conversions, and grow their surgical volume — without overwhelming their staff. If you’re attending, stop by Booth #729 to see how our platform is helping cataract practices turn more consults […]

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How Pre-Education Increases Premium IOL Upgrades

Cataract surgery is a life-changing procedure, restoring vision and improving quality of life for millions of patients each year. While standard intraocular lenses (IOLs) effectively replace the eye’s cloudy natural lens, premium IOLs offer superior vision correction, often reducing or eliminating the need for glasses after surgery. Despite these benefits, many patients hesitate or outright […]

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Big News: Hoot Launches Patient Education Automation for Cataract Surgeons

We’re excited to share that Hoot has been featured in a press release on PR Newswire, announcing the official launch of our ophthalmology platform—built specifically to help cataract surgeons increase conversions to premium intraocular lenses (IOLs) through early, automated patient education. Each year, thousands of cataract surgeries are performed, yet only a fraction of patients […]

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