For ophthalmology practices aiming to increase premium IOL conversion rates, the key isn’t just surgical volume, it’s communication. Many patients walk into cataract consultations unaware of what a premium intraocular lens is, why it matters, and how it could improve their quality of life. This communication gap often results in missed opportunities, unasked questions, and […]
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Every day, dentists make clinically sound recommendations that patients never follow through on. The work is diagnosed. The path is clear. But something gets lost between chairside explanation and actual case acceptance. The missing link? A clear, thoughtful treatment plan that builds trust and empowers patients to move forward. A treatment plan is not just […]
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Most practices assume growth means seeing more patients. But practices that grow sustainably know the real opportunity lies in getting more value from each patient visit. When patients are educated and confident about what is possible, they are more likely to choose higher value treatments such as implants, cosmetic options, or clear aligners. These services […]
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Dry eye disease diagnosis and patient education are critical pillars in building a successful dry eye treatment program. Many practices struggle with consistently diagnosing dry eye due to its multifactorial nature and sometimes subtle symptoms. Alongside accurate diagnosis, educating patients about their condition and treatment options greatly improves treatment adherence and outcomes. In this article, […]
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There is a big shift happening in dry eye care. The most successful practices are moving away from the old model of explaining everything during the exam and hoping the patient remembers. Instead, they are creating systems to educate patients before and after they leave the chair. That shift from reactive explanation to proactive education […]
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When it comes to specialty care, few areas are more complex to explain than vision therapy. The treatment itself is powerful… helping patients with conditions like convergence insufficiency, eye tracking disorders, and visual processing problems. But getting patients and parents to truly understand what vision therapy is and why it matters has always been a […]
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What do you do when you follow all the advice and still nothing works? Dr. Shefali Miglani is a practicing optometrist in New Jersey who did everything she was told. She invested in cutting-edge dry eye equipment. She upgraded her website. She ran ads. She tried it all. But patients were not signing up for […]
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Dry eye patients rarely commit to treatment after the first conversation. The diagnosis often comes as a surprise, and many people need time to process what they heard, talk to a partner, or do their own research. Without proper follow up, most of them do not return. That is where the opportunity is lost. If […]
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At Hoot, we’ve helped doctors in a wide range of specialties educate and motivate patients through personalized video. Now, we’re bringing that same success to dental practices. The Problem: Patients Don’t Convert for Specialty Procedures Every day, dental practices diagnose issues that require specialty treatment—implants, root canals, aligners, cosmetic procedures, and more. But even after […]
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In today’s competitive healthcare market, ketamine clinics are looking for ways to stand out and grow their patient base. One of the most effective ways to do this is by incorporating video into your marketing strategy. Video has been shown to increase conversions, build trust, and ultimately, drive revenue. Here’s a step-by-step guide on how […]
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