Blog

We’re Headed to ASCRS 2025 — Here’s How We’re Helping Cataract Surgeons Convert More Premium IOL Patients

ASCRS 2025 is just around the corner, and we’re excited to be there, connecting with leading ophthalmologists and practice teams looking to improve patient education, increase conversions, and grow their surgical volume — without overwhelming their staff. If you’re attending, stop by Booth #729 to see how our platform is helping cataract practices turn more consults […]

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Big News: Hoot Launches Patient Education Automation for Cataract Surgeons

We’re excited to share that Hoot has been featured in a press release on PR Newswire, announcing the official launch of our ophthalmology platform—built specifically to help cataract surgeons increase conversions to premium intraocular lenses (IOLs) through early, automated patient education. Each year, thousands of cataract surgeries are performed, yet only a fraction of patients […]

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Why Do So Many Cataract Surgery Leads Go Unconverted?

As an ophthalmologist, you likely receive a steady flow of cataract surgery leads. These leads come from optometrist referrals, digital marketing campaigns, and word-of-mouth recommendations. However, despite this influx of potential patients, only a small percentage schedule an evaluation, and an even smaller number opt for surgery—especially when it comes to premium intraocular lenses (IOLs). […]

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Why Aren’t More Patients Choosing Premium IOLs?

Ophthalmologists understand the significant advantages of premium intraocular lenses (IOLs):✅ Better vision✅ Reduced dependence on glasses✅ Improved quality of life Yet, many patients still opt for basic IOLs—even when a premium option could better suit their lifestyle. The Problem: Limited Patient Knowledge Most patients make their decision with limited knowledge. By the time they come […]

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Introducing HootX: The Future of Specialty Practice Growth

We are thrilled to announce the launch of HootX, the latest innovation from Hoot designed to help specialty doctors take their practices to the next level. Whether you’re in ophthalmology, dentistry, plastic surgery, dermatology, vision therapy, or any other specialty, HootX is built for you. Why HootX Matters for Your Practice As a specialty doctor, […]

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Streamlining Appointment Scheduling for Better Patient Satisfaction

A smooth and efficient scheduling process is crucial for ensuring patient satisfaction and maintaining the overall efficiency of your practice. Complicated or outdated systems not only frustrate patients but can also lead to missed appointments, ultimately affecting your practice’s reputation. By modernizing and optimizing your scheduling process, you can enhance patient experiences while improving operational […]

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Embracing the Future of Optometry: Emerging Trends and How to Stay Ahead

The field of optometry is experiencing rapid transformation, fueled by technological advancements and changing patient expectations. As patient demands evolve and new tools reshape the industry, optometrists must stay informed and adapt to remain competitive. By embracing emerging trends and leveraging innovation, you can position your practice as a leader in the future of eye […]

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The Power of Community Engagement for Healthcare Practices

Engaging with your local community is not just a marketing tactic—it’s a fundamental strategy for establishing a healthcare practice that patients feel connected to and trust. When patients see that their healthcare provider cares about their well-being beyond the office visit, it fosters a sense of loyalty and strengthens the bond between provider and patient. […]

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Creating Valuable Content for Your Patients

Patients are increasingly turning to online resources to understand their health conditions and explore treatment options. Healthcare professionals who provide valuable, accessible content not only help their patients but also build trust, educate their audience, and establish themselves as authoritative figures in their field. Why Content Matters 1. Educating Patients Patients often feel overwhelmed by […]

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Strategies for Long-Term Growth in Medical Practices

Sustaining long-term success in a medical practice requires more than just providing excellent care—it demands thoughtful planning and a proactive approach to business management. To achieve lasting growth, doctors must combine clinical excellence with strategic planning focused on key performance metrics, patient engagement, and marketing. Core Strategies for Sustainable Practice Growth 1. Set Clear, Measurable […]

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