In the field of optometry, specializing in specific services can be a game-changer for a practice. Offering specialty services not only sets a practice apart from competitors but also provides numerous advantages in a competitive market. In this blog post, we will delve into the significance of specializing in optometry and explore how it can […]
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In today’s fast-paced and competitive world, vulnerability is often seen as a weakness. We are taught to be strong, independent, and resilient in the face of challenges. However, what if vulnerability is actually a source of strength and power? A recent podcast episode titled “Near Me Marketing” explores the idea that embracing vulnerability can lead […]
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Dry eye disease (DED) is a prevalent condition in clinical practice, affecting millions of patients and significantly impacting their quality of life. As optometrists on the front lines of eye care, we play a crucial role in diagnosing, managing, and educating patients about DED. Understanding Tear Film Dynamics A healthy tear film is essential for […]
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Myopia, also known as nearsightedness, is a rising global concern affecting an increasing number of children and adults. As optometrists, we play a vital role in not only correcting myopia but also managing its progression to ensure long-term visual health. Understanding Myopia and Its Progression Myopia occurs when the eyeball elongates, or the cornea becomes […]
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Myopia, or nearsightedness, is a growing concern affecting a significant portion of the younger generation. Early detection and intervention are crucial for slowing its progression and protecting future vision health. That’s why Hoot is thrilled to be working hand-in-hand with pediatricians! This innovative partnership allows us to reach a wider audience of children who might […]
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This week is Myopia Awareness Week (May 13th-19th, 2024), a global initiative to educate the public about the growing concern of nearsightedness, also known as myopia. Here at Hoot, we’re committed to eye health awareness, and we recently hosted a live stream on LinkedIn featuring Dr. Cheryl Chapman, a leading expert in myopia management. Did […]
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With the aim of improving the treatment of dry eye disease, Hoot’s advanced platform will provide ECPs nationwide with enhanced access to top-quality education in collaboration with Johnson & Johnson and their Tear Science group. At its core, Hoot will seamlessly integrate Johnson & Johnson Vision extensive educational resources on Vector Thermal Pulsation (VTP) and […]
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On May the 4th, we were thrilled to host a successful webinar on Dry Eye Disease that attracted over 100 doctors eager to level up their expertise. The event featured presentations by leading experts in the field, who delivered a wealth of educational content that sparked a lively Q&A session. The presentations covered a comprehensive […]
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Are you an eye care professional looking to learn more about dry eye disease? Join us for our Hootopia Dry Eyes Day, a free Zoom event sponsored by InMode. This educational event will take place on May 4th, 2024, from 10:00AM to 1:00PM EST. What You Will Learn: • The latest advancements in dry eye […]
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Have you ever experienced dry, itchy, or irritated eyes? These symptoms could be caused by Meibomian Gland Dysfunction (MGD), a common condition that Dr. Karri Buresh and Dr. Kaeleen Franson of Broadway Eye Clinic shed light on in this informative video. In the video, the doctors explain what MGD is, how it affects your eyes, […]
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