Blog

Myopia Awareness Week! Live Stream Recap with Dr. Cheryl Chapman!

This week is Myopia Awareness Week (May 13th-19th, 2024), a global initiative to educate the public about the growing concern of nearsightedness, also known as myopia. Here at Hoot, we’re committed to eye health awareness, and we recently hosted a live stream on LinkedIn featuring Dr. Cheryl Chapman, a leading expert in myopia management. Did […]

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Hoot is partnering with J&J Vision TearScience Group

With the aim of improving the treatment of dry eye disease, Hoot’s advanced platform will provide ECPs nationwide with enhanced access to top-quality education in collaboration with Johnson & Johnson and their Tear Science group. At its core, Hoot will seamlessly integrate Johnson & Johnson Vision extensive educational resources on Vector Thermal Pulsation (VTP) and […]

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100+ Doctors Tune In for Engaging Webinar on Dry Eye Disease and Level Up Their Expertise

On May the 4th, we were thrilled to host a successful webinar on Dry Eye Disease that attracted over 100 doctors eager to level up their expertise. The event featured presentations by leading experts in the field, who delivered a wealth of educational content that sparked a lively Q&A session. The presentations covered a comprehensive […]

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Hootopia Dry Eyes Day: A Free Zoom Event for Eye Care Professionals

Are you an eye care professional looking to learn more about dry eye disease? Join us for our Hootopia Dry Eyes Day, a free Zoom event sponsored by InMode. This educational event will take place on May 4th, 2024, from 10:00AM to 1:00PM EST. What You Will Learn: • The latest advancements in dry eye […]

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Broadway Eye Clinic Explains Meibomian Gland Dysfunction (MGD) – Why Should You Care?

Have you ever experienced dry, itchy, or irritated eyes? These symptoms could be caused by Meibomian Gland Dysfunction (MGD), a common condition that Dr. Karri Buresh and Dr. Kaeleen Franson of Broadway Eye Clinic shed light on in this informative video. In the video, the doctors explain what MGD is, how it affects your eyes, […]

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Talk Less About You, More About Their Problems: The 80/20 Rule of Sales

No one cares about our solution. They care about their own problems.   So in sales—we must spend more time talking about THEM and their problem and less about our solution.   Sales tip: Spend 80% of your time speaking about their problem; 20% on your solution   Ask how they plan to solve their […]

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How Private Equity Can Grow in Eye Doctor Practices

Private Equity has been a major force in Eye Doctor practices. But they are losing potential revenue because their practices (like most) struggle to sign up patients into specialty care such as myopia management or dry eyes. Squeezing more juice from current practices is going to become very important for PE Eye Doctor practices especially […]

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