For Oncology Practices

Are Your Cancer Patients
Abandoning Treatment Before It Works?

Fear, side effects, and information overload cause cancer patients to delay, pause, or abandon therapy. When patients stop treatment early, outcomes suffer and your practice loses revenue it shouldn't. Hoot closes the education gap before patients walk out the door.

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1.9 Million
new cancer diagnoses in the US every year, each requiring a treatment decision
Up to 30%
of patients prescribed oral oncology medications never fill their first prescription
~48%
of patients on oral cancer therapy are non-adherent to their prescribed regimen
59%
of cancer patients report moderate to severe fear of progression, driving treatment delay and abandonment
The Problem

You're Losing Patients Because Fear and Confusion Are Winning the Conversation at Home

Your patients leave the consultation room with a treatment plan they barely understand and a fear they haven't processed.

Research shows 59% of cancer patients experience moderate fear of progression, and 19% experience severe fear. That fear drives a predictable behavior: they go home, search the internet, encounter alarming information, and talk themselves out of starting.

Delayed Treatment Has Clinical Consequences

Every week a cancer patient delays initiating therapy, disease can progress. Treatment hesitation is not just a revenue problem. It is a patient outcomes problem. And it is preventable with the right education at the right moment.

Why Oncology Patients Don't Move Forward
Fear of side effects outweighs their understanding of the therapy's benefit
The consultation is too short to cover everything a frightened patient needs to hear
They go home, search online, and encounter alarming, unvetted information
Cost and insurance complexity create hesitation and missed first fills
Feeling depressed or overwhelmed causes patients to stop taking medications
Practices have no standard system to follow up once the patient leaves the building
WHY THIS MATTERS

Every hesitating patient is revenue
that walked out the door

The consultation happened. The recommendation was made. But without education to bridge the gap at home, up to 30% of those patients will never fill their first prescription. Here's the math for a typical oncology practice.

1,000
Patients Prescribed Oral Oncology Therapy Per Year
At $2,000–$8,000+ per treatment course in visits, labs, and monitoring, strong long-term revenue potential
→
250–300
Fearful & Confused at Home
Worried about side effects, overwhelmed by what they read online, deterred by cost. They never fill the prescription.
→
150–200
Abandon Within the First Few Cycles
Side effects without proactive education, depression, forgetfulness. They stop early, no follow-up revenue for your practice.
→
$1M–$2.5M
Lost Practice Revenue
Per year, per practice location, before factoring downstream repeat visits, monitoring, and long-term patient retention
The math is simple: 1,000 patients prescribed therapy → 300 never start → 200 more abandon early → $1M–$2.5M in annual revenue that never materializes. Hoot closes that gap without adding to your workload or your staff's.
Our Origin

We saw the same problem in our own practice.

Dr. Shefali Miglani saw what happens when patients leave a consultation without truly understanding their condition. Even when the clinical case for treatment was clear, patients hesitated. They went home, got scared, and didn't come back.

Appointments were short, fear was high, and there was no system to follow up with patients in the critical hours and days after the visit. The education gap was costing patients outcomes and practices revenue.

Shefali Miglani, OD
Shefali Miglani, OD
Physician
Chief Medical Officer at Hoot
Bob Miglani
Bob Miglani
Founder & CEO of Hoot
Ex-Pfizer
Marketing Expert
We tried everything
✕
Better patient handouts
✕
Longer consultations
✕
Patient navigator follow-up calls
✕
Printed treatment guides
✕
Email reminders

Nothing moved the needle.

Patients still hesitated. They still went home, got overwhelmed, and delayed starting treatment. We needed a different approach entirely.

The Solution

Doctor Video-Based Patient Education At Every Critical Decision Point in the Oncology Journey

Hoot creates physician-led video education so oncology patients hear from their own doctor at every step, from diagnosis through long-term adherence. Delivered via SMS automatically, at the exact moments patients are most likely to hesitate or quit.

HOW HOOT CREATES THE CONTENT
Physician video content, produced entirely by Hoot
AI Doctor Clone
Hoot builds a digital clone of your doctor. Record once, deploy to every patient at scale.
Physician-Recorded
Hoot films and produces your oncologist on-site or via Zoom. Familiar face, trusted voice.
AI Avatar
Hoot generates a professional AI healthcare educator. Available in 175+ languages for diverse patient populations.
HOW HOOT DELIVERS THE CONTENT
Automatically sent to the patient at every critical moment
Via SMS
Delivered directly to the patient's phone with 98% open rates. No app download required.
Via Email
Physician video emails sent to the patient's inbox with a single tap to watch.
Triggered Automatically
No manual outreach. Videos fire after diagnosis, before treatment starts, after each cycle, and at every follow-up milestone.
How Hoot Works

Complete Patient Education Platform & Service

Co-Design the Patient Journey
1

Co-Design the Patient Journey

We map every critical decision point in your oncology patient's journey and build education sequences around diagnosis, treatment initiation, and adherence.

Create Physician Video Content
2

Create Physician Video Content

Record on Zoom, film on-site, or let our AI generate content in your likeness. Every video is built around your voice and protocols so patients hear it from their own doctor.

Deliver, Track & Optimize
3

Deliver, Track & Optimize

Education reaches patients within 24 to 48 hours via SMS and email, at every key moment. Real-time analytics show open rates, video completion, and engagement.

Sample Patient Journey

Video-Based Patient Journey

Sample flow for Oncology. When education comes from their own doctor, patients are more likely to start and stay on treatment.

1
Diagnosis
SMSVideo Sent
2
Treatment Plan
SMSVideo Sent
3
Pre-Treatment
SMSVideo Sent
4
Treatment Start
SMSVideo Sent
5
Mid-Cycle
SMSVideo Sent
6
Adherence
SMSVideo Sent
Choose between recording your own videos or selecting from Hoot's library of AI agent patient educator videos
Ready to Grow?

Stop Losing Patients.
Start Educating and Converting More.

Join oncology practices using Hoot to close the education gap, reduce treatment abandonment, and turn every consultation into a committed patient start.

Book a Discovery Call