Blog

Matching IOL Options to Patient Personalities for Better Surgical Outcomes

Choosing the right intraocular lens is about more than just refractive error or ocular health. It is also about understanding the patient’s personality, preferences, and tolerance for change. While clinical candidacy is essential, behavioral compatibility often determines whether a patient feels satisfied with their surgical outcome. In a world of increasingly sophisticated IOL technology, it […]

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What MSOs Are Really Struggling With

Management Services Organizations, or MSOs, are helping physicians and specialists grow their practices without giving up ownership. They offer administrative support, financial guidance, staffing, and more.. allowing providers to focus on what they do best. But as MSOs grow, they often face a silent but serious challenge. The bigger the organization becomes, the harder it […]

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Optimizing Your Dry Eye Practice Workflow for Greater Efficiency and Patient Conversion

Introduction Building a thriving dry eye care program is about more than just offering treatments. Success depends heavily on how you manage your practice workflow, schedule patients, and train your team to maximize patient conversion and satisfaction. Poor scheduling and inefficient workflows lead to frustrated staff, lost revenue, and patients slipping through the cracks. This […]

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Building a Strong Foundation for Dry Eye Care: Diagnostics and Patient Education

Dry eye disease diagnosis and patient education are critical pillars in building a successful dry eye treatment program. Many practices struggle with consistently diagnosing dry eye due to its multifactorial nature and sometimes subtle symptoms. Alongside accurate diagnosis, educating patients about their condition and treatment options greatly improves treatment adherence and outcomes. In this article, […]

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Why the IOL Conversation Needs to Start with the Optometrist

When a patient first hears about intraocular lenses during a surgical consultation, it can feel like drinking from a firehose. Words like presbyopia, toric, or multifocal are unfamiliar, and the entire process suddenly feels more complicated than expected. If that same patient had been introduced to the concept weeks or months earlier during a routine […]

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The DSO Dilemma: Why Scale Alone Does Not Solve Everything

Dental Support Organizations, or DSOs, have become a major force in dentistry. They promise efficiency, consistency, and growth by centralizing operations like billing, marketing, and human resources. With the right structure, DSOs give dental providers the freedom to focus more on clinical care while the business side runs smoothly in the background. But as many […]

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Implementing a Successful Dry Eye Treatment Program in Your Practice: Practical Protocols and Workflow Tips

Introduction Dry eye disease is one of the fastest growing areas in eye care and presents a significant opportunity for both clinical improvement and practice growth. For many ophthalmologists and optometrists, creating a focused dry eye treatment program can be a turning point for the practice. It improves patient outcomes and builds a sustainable source […]

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From Explaining to Educating: How Dry Eye Practices Are Evolving

There is a big shift happening in dry eye care. The most successful practices are moving away from the old model of explaining everything during the exam and hoping the patient remembers. Instead, they are creating systems to educate patients before and after they leave the chair. That shift from reactive explanation to proactive education […]

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Dr. Jill Schultz Becomes First Vision Therapy Practice in the U.S. to Launch Fully Immersive Video Education System with Hoot

When it comes to specialty care, few areas are more complex to explain than vision therapy. The treatment itself is powerful… helping patients with conditions like convergence insufficiency, eye tracking disorders, and visual processing problems. But getting patients and parents to truly understand what vision therapy is and why it matters has always been a […]

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How to Set Expectations Without Losing Trust (or the Sale)

Premium IOLs promise better vision, but not perfect vision. Patients expect a lot from advanced lenses, and if their real-world experience doesn’t match the promise, dissatisfaction can set in quickly. Managing those expectations early, clearly, and honestly isn’t just good medicine. It’s essential to maintaining trust, boosting satisfaction, and reducing refund or re-treatment requests. 1. […]

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