Blog

Optimizing Your Dry Eye Practice Workflow for Greater Efficiency and Patient Conversion

Introduction Building a thriving dry eye care program is about more than just offering treatments. Success depends heavily on how you manage your practice workflow, schedule patients, and train your team to maximize patient conversion and satisfaction. Poor scheduling and inefficient workflows lead to frustrated staff, lost revenue, and patients slipping through the cracks. This […]

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Building a Strong Foundation for Dry Eye Care: Diagnostics and Patient Education

Dry eye disease diagnosis and patient education are critical pillars in building a successful dry eye treatment program. Many practices struggle with consistently diagnosing dry eye due to its multifactorial nature and sometimes subtle symptoms. Alongside accurate diagnosis, educating patients about their condition and treatment options greatly improves treatment adherence and outcomes. In this article, […]

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Why the IOL Conversation Needs to Start with the Optometrist

When a patient first hears about intraocular lenses during a surgical consultation, it can feel like drinking from a firehose. Words like presbyopia, toric, or multifocal are unfamiliar, and the entire process suddenly feels more complicated than expected. If that same patient had been introduced to the concept weeks or months earlier during a routine […]

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The DSO Dilemma: Why Scale Alone Does Not Solve Everything

Dental Support Organizations, or DSOs, have become a major force in dentistry. They promise efficiency, consistency, and growth by centralizing operations like billing, marketing, and human resources. With the right structure, DSOs give dental providers the freedom to focus more on clinical care while the business side runs smoothly in the background. But as many […]

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Implementing a Successful Dry Eye Treatment Program in Your Practice: Practical Protocols and Workflow Tips

Introduction Dry eye disease is one of the fastest growing areas in eye care and presents a significant opportunity for both clinical improvement and practice growth. For many ophthalmologists and optometrists, creating a focused dry eye treatment program can be a turning point for the practice. It improves patient outcomes and builds a sustainable source […]

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From Explaining to Educating: How Dry Eye Practices Are Evolving

There is a big shift happening in dry eye care. The most successful practices are moving away from the old model of explaining everything during the exam and hoping the patient remembers. Instead, they are creating systems to educate patients before and after they leave the chair. That shift from reactive explanation to proactive education […]

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Dr. Jill Schultz Becomes First Vision Therapy Practice in the U.S. to Launch Fully Immersive Video Education System with Hoot

When it comes to specialty care, few areas are more complex to explain than vision therapy. The treatment itself is powerful… helping patients with conditions like convergence insufficiency, eye tracking disorders, and visual processing problems. But getting patients and parents to truly understand what vision therapy is and why it matters has always been a […]

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How to Set Expectations Without Losing Trust (or the Sale)

Premium IOLs promise better vision, but not perfect vision. Patients expect a lot from advanced lenses, and if their real-world experience doesn’t match the promise, dissatisfaction can set in quickly. Managing those expectations early, clearly, and honestly isn’t just good medicine. It’s essential to maintaining trust, boosting satisfaction, and reducing refund or re-treatment requests. 1. […]

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The Dry Eye Goldmine Most Practices Are Sitting On and Ignoring

If you have invested in dry eye equipment, trained your staff, and dedicated time during exams to identify meibomian gland dysfunction, you have already done the hard part. But if your treatment room still sits empty and your calendar has too many gaps, the issue is not with your diagnosis. The issue is with what […]

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What Your Dry Eye Patients Are Really Thinking (And Why It Matters)

As we celebrate freedom and fireworks this Fourth of July it is a great reminder that clear vision and comfort are freedoms many of us take for granted especially when it comes to our eyes. Yet in your exam room the conversation around dry eye disease can sometimes feel like a different kind of spark […]

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