Category: Uncategorized

Alliance Orthopedics Bets Big on Physician-Led Patient Education in Practice-Wide Hoot Partnership

Post author By Hoot
Post date June 23, 2026

When a patient leaves the exam room, the confidence they felt sitting across from their physician often fades by the time they get home. That hesitation is where high-end specialty procedures get postponed, second-guessed, or quietly abandoned. Alliance Orthopedics is doing something about it. The multi-location specialty practice has announced a two-year, practice-wide partnership with […]

Tags Alliance Orthopedics, healthcare partnership, Hoot Health, orthopedics, patient adherence, patient education videos, patient engagement, patient experience, physician-led patient education, specialty practice growth

40% Abandonment Rate in Specialty Pharma

Post author By Hoot
Post date June 9, 2026

The Abandonment Rate is Getting Worse. Here’s Why. *By Bob Miglani, CEO of Hoot | Former Pfizer Leader, 23 Years* Watch video clip here: — I spent 23 years at Pfizer watching something that should have been unacceptable become normalized. A drug gets approved. Clinical trials prove it works. Physicians prescribe it. And then somewhere […]

The 72-Hour Gap: Why Prescriptions Get Written but Medications Go Unfilled

Post author By Hoot
Post date May 28, 2026

Three new research signals reveal a widening chasm between prescription intent and patient action, and point toward what actually closes it. Every day, physicians write prescriptions that patients never fill. Some never even pick them up. Others start, stop, and disappear from therapy within 90 days. The clinical encounter works. The commercial infrastructure behind it […]

Tags copay accumulators, mHealth engagement, patient adherence, patient support programs, prescription abandonment

Why Patient Education Is Becoming the Most Important Part of Dry Eye Care

Post author By Hoot
Post date May 18, 2026

The Communication Gap in Dry Eye Care Dry eye disease continues to grow as one of the most common and frustrating conditions seen in eye care practices today. At the same time, many providers still face the same challenge: patients often do not fully understand the severity of their condition or why treatment matters. For […]

Tags dry eye disease, meibography, ocular surface disease, optometry, Patient Education

The $356 Billion Margin Trap Is Reshaping Patient Persistence

Post author By Hoot
Post date May 15, 2026

Gross-to-net pressure has become one of the defining commercial realities in specialty pharma. According to Hoot’s latest executive briefing, manufacturers gave back an estimated $356 billion in rebates, government discounts, 340B obligations, and chargebacks before net revenue was ever recognized. That number alone changes how commercial leaders think about growth. The challenge is no longer […]

Tags commercial strategy, gross to net, Patient Education, patient persistence, Specialty Pharma

AI Is Changing Patient Engagement. But Not in the Way Most Teams Think

Post author By Hoot
Post date May 11, 2026

AI has moved out of the experimental phase in healthcare. It is no longer something teams are exploring on the side. It is now embedded in how organizations think about patient engagement, communication, and scale. But as adoption accelerates, something more subtle is happening beneath the surface. Patients are not just receiving more information. They […]

Tags AI in healthcare, digital health, generative AI healthcare, healthcare AI, healthcare communication, patient behavior, Patient Education, patient engagement, patient experience, pharma strategy

You’re Measuring Patient Engagement Wrong

Post author By Hoot
Post date May 4, 2026

Over the past week, several new data points reinforced something that has been quietly undermining patient engagement strategies for years. It is not that healthcare organizations are failing to engage patients. It is that they are measuring the wrong signals entirely. A 2026 study published in BMC Health Services Research reaffirmed that the quality of […]

Tags healthcare analytics, patient adherence, Patient Communication, patient engagement, patient experience, patient journey

AI Is Entering Drug Development Faster Than the Industry Is Ready For

Post author By Hoot
Post date April 22, 2026

Over the past week, one thing has become increasingly clear. Artificial intelligence is no longer sitting on the sidelines of pharma. It is actively reshaping how drugs are discovered, how trials are run, and how quickly therapies move through regulatory pathways. The FDA is now preparing to expand its use of generative AI to accelerate […]

Tags AI in pharma, digital health, patient adherence, patient engagement, pharma strategy

Leadership in the Age of Patient Confusion

Post author By Hoot
Post date April 9, 2026

Healthcare is entering a new era, and it is not being shaped by innovation alone. It is being shaped by confusion. Patients today are navigating a level of complexity that has never existed before. Specialty therapies are more advanced, treatment pathways are more nuanced, and the volume of information available online is overwhelming. While this […]

Tags healthcare communication, patient adherence, Patient Education, pharma leadership, physician engagement

The Patient Services Hub Call Center Crisis Is Breaking Patient Access

Post author By Hoot
Post date April 2, 2026

Pharma has invested billions into patient services over the past decade. Call centers, hub programs, nurse educators, and enrollment teams have all been built with the same goal in mind: help patients start and stay on therapy. On paper, the infrastructure is strong. In reality, it is quietly breaking down. The issue is not effort, […]

Tags healthcare engagement, patient adherence, Patient Services, pharma marketing, specialty pharmacy