Marketing is a critical yet often overlooked element of running a successful optometry practice. While many optometrists devote their time and energy to refining clinical skills, they frequently neglect the role that effective marketing plays in attracting and retaining patients. This oversight can result in underutilized resources—such as advanced equipment like OCT scanners or Intense […]
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For optometrists, a strong referral network isn’t just a nice-to-have—it’s a cornerstone for sustainable practice growth. Beyond increasing patient volume, referral networks enhance your credibility within the community, establish trust among patients, and position your practice as a leader in eye care. Whether you’re just starting or looking to grow your practice, building a referral […]
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Let’s be honest, most eye care blogs are about as exciting as a blurry vision test. But what if your content could be as clear and captivating as seeing the world perfectly? This post will show you how to ditch the dull text and create content that keeps patients glued to your screen (in a […]
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Optometry is a field that offers a wide range of career paths and opportunities beyond the traditional role of owning a practice. Dr. Benjamin Chudner, the chief medical officer at AEG Vision, provides fascinating insights into the diverse career paths available to optometrists. Dr. Chudner’s Journey in Optometry Dr. Chudner’s journey in optometry is a […]
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