Are you looking to expand your myopia clinic and attract more patients? Myopia, or nearsightedness, is a common eye condition that affects many individuals, especially children. Growing your myopia clinic requires strategic marketing and outreach efforts to educate both patients and referring healthcare providers about the importance of myopia management. 1. Specialize and Educate Specializing […]
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Specialty care significantly enhances patient engagement by offering specialized and personalized care tailored to meet patients’ unique needs and interests. In a recent podcast, Dr. Sandeep Chander, an optometrist specializing in surgical optometry, myopia management, and dry eye care, shared how his focus on specialty care has allowed him to better connect with his patients […]
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Optometry is a field that offers a wide range of career paths and opportunities beyond the traditional role of owning a practice. Dr. Benjamin Chudner, the chief medical officer at AEG Vision, provides fascinating insights into the diverse career paths available to optometrists. Dr. Chudner’s Journey in Optometry Dr. Chudner’s journey in optometry is […]
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Private equity values specialty care in optometry practices for a variety of reasons. In a recent podcast episode featuring Brett Davis, Executive Vice President at AEG Vision, it was discussed how having specialty care services such as myopia management, dry eye treatment, and scleral lenses can significantly increase the value of a practice in the […]
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Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Migliani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]
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In today’s fast-paced and competitive world, vulnerability is often seen as a weakness. We are taught to be strong, independent, and resilient in the face of challenges. However, what if vulnerability is actually a source of strength and power? A recent podcast episode titled “Near Me Marketing” explores the idea that embracing vulnerability can lead […]
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Myopia, also known as nearsightedness, is a rising global concern affecting an increasing number of children and adults. As optometrists, we play a vital role in not only correcting myopia but also managing its progression to ensure long-term visual health. Understanding Myopia and Its Progression Myopia occurs when the eyeball elongates, or the cornea becomes […]
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In the competitive world of optometry, it’s crucial for practitioners to utilize external marketing strategies to grow their specialty practices. One effective approach is to focus on Near Me Marketing, leveraging tools like Google Maps to reach potential patients in your area. However, in addition to digital tactics, external marketing can play a significant role […]
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Hey there, eye care professionals! Euclid is thrilled to announce our brand new Summer Series, a lineup of free webinars designed to empower you with the knowledge and tools to excel in Myopia Management. The first webinar in this exciting series kicks off on Wednesday, June 12th, 2024, from 8:00 PM to 9:00 PM EST. […]
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Myopia, or nearsightedness, is a growing concern affecting a significant portion of the younger generation. Early detection and intervention are crucial for slowing its progression and protecting future vision health. That’s why Hoot is thrilled to be working hand-in-hand with pediatricians! This innovative partnership allows us to reach a wider audience of children who might […]
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