Management Services Organizations, or MSOs, are helping physicians and specialists grow their practices without giving up ownership. They offer administrative support, financial guidance, staffing, and more.. allowing providers to focus on what they do best. But as MSOs grow, they often face a silent but serious challenge. The bigger the organization becomes, the harder it […]
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Introduction Building a thriving dry eye care program is about more than just offering treatments. Success depends heavily on how you manage your practice workflow, schedule patients, and train your team to maximize patient conversion and satisfaction. Poor scheduling and inefficient workflows lead to frustrated staff, lost revenue, and patients slipping through the cracks. This […]
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Introduction Dry eye disease is one of the fastest growing areas in eye care and presents a significant opportunity for both clinical improvement and practice growth. For many ophthalmologists and optometrists, creating a focused dry eye treatment program can be a turning point for the practice. It improves patient outcomes and builds a sustainable source […]
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What do you do when you follow all the advice and still nothing works? Dr. Shefali Miglani is a practicing optometrist in New Jersey who did everything she was told. She invested in cutting-edge dry eye equipment. She upgraded her website. She ran ads. She tried it all. But patients were not signing up for […]
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Improving Patient Retention Through Follow-Up Care Follow-up care is a vital, yet often underestimated, element of patient retention. By prioritizing thoughtful and consistent follow-up practices, healthcare providers can foster stronger relationships, improve patient outcomes, and enhance overall satisfaction. Here’s how to create an effective follow-up care strategy. 1. Establishing Clear Follow-Up Protocols A well-structured follow-up […]
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Sustaining long-term success in a medical practice requires more than just providing excellent care—it demands thoughtful planning and a proactive approach to business management. To achieve lasting growth, doctors must combine clinical excellence with strategic planning focused on key performance metrics, patient engagement, and marketing. Core Strategies for Sustainable Practice Growth 1. Set Clear, Measurable […]
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In today’s medical landscape, particularly for optometrists, the traditional model of hard work—defined by long hours and routine tasks—is no longer enough to sustain a thriving practice. Many doctors find themselves stuck in a cycle of performing low-reimbursement procedures, such as standard eye exams, which often leads to burnout, financial strain, and dissatisfaction. To break […]
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A Practitioner’s Reality Check Running an optometry practice is rewarding but not without its challenges. From managing administrative burdens to staying current with technological advancements, optometrists often face hurdles that can make or break the success of their practice. Let’s take a deep dive into these challenges and explore practical solutions to overcome them. Challenge […]
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For many optometrists, the path of clinical practice offers rewarding patient interactions, but for some, it also opens the door to entrepreneurship. Optometrists today are discovering new opportunities to expand their roles from traditional care providers to innovative business leaders, creating new ventures that enhance the profession. Key Lessons in Optometric Entrepreneurship: Understanding the journey […]
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Why Planning Your Exit Matters Selling your optometry practice isn’t just another business transaction; it’s the culmination of years—or even decades—of hard work. A well-crafted exit strategy can make all the difference between a smooth, profitable transition and a chaotic, stressful experience. Whether you’re considering retirement, moving into a different role, or simply ready for […]
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