Patients don't sign up for the treatments you recommend.
Your patients leave the exam room hesitant. They don't fully understand their condition, they underestimate the urgency, and you don't have time to explain it all over again. The result is lost conversions, missed revenue, and patients who never get the care they need.
Optometrist · Owner, Monroe Eye Care Co-Founder & CMO of Hoot
Bob Miglani
Founder & CEO of Hoot Ex-Pfizer · 23 years in patient access
We get it. We had the same problem in our own clinic.
Dr. Shefali Miglani had eligible patients in her chair every single day, but never enough time to fully explain why treatment mattered. She invested in the technology. She built the programs. And she still watched patients hesitate and walk out the door.
Better brochures. Longer consultations. More empathy. Social campaigns. Email follow-ups. We tried all of it.
Nothing moved the needle.
We paid $125,000 for a Lumenis IPL device that just sat there gathering dust.
Then it clicked
Patients don't decide in your exam room. They decide in the kitchen.
A patient who doesn't understand their diagnosis will never say yes. They're not resistant. They just aren't educated yet. The real decision happens hours later, at home, at the kitchen table, talking it over with their spouse.
The clinic · 15 min
Where you have no time to explain.
The kitchen · that evening
Where the decision actually gets made.
We started educating patients in the kitchen.
Patient Education Builds Trust.
The result
What happened in our own clinic.
"My sign-ups went up because we built trust by focusing on their need to be educated, not our need to pay off the IPL. Oh, and btw, I paid off our IPL in 7 months!" Dr. Shefali Miglani
Specialty Revenue In Our Clinic Grew
Before
$3,200/mo · 1-2 sign-ups
After
$32,000/mo · 15-20 sign-ups
Watch a 2-Min Demo
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See what earning trust could do for your practice.
Our solution
Your Hoot portal sends your own videos to your patients at key stages of their journey.
Hoot creates physician-led video education in your voice and sends it by text and email at every decision point, so patients hear it from the doctor they trust at exactly the moment they're deciding.
1
We build your videos — Real or an AI Clone
Record your videos on Zoom, we shoot professionally in your practice, or our AI generates content in your likeness. Every video is built around your voice, your expertise, and your specific treatments, so patients hear it from their doctor, not a stranger.
2
We create videos for the Patient Journey.
We map every critical decision point in your patient's journey, design the messaging strategy, and build education sequences around the treatments you offer, so the right content reaches patients at exactly the moment hesitation is highest.
3
You enroll patients.
Add a patient to the system in seconds — no new software to learn, no extra work for your staff. From that moment, the education journey begins automatically: the right videos arrive on their phone at every key moment, from diagnosis through follow-up. That's it.
Video Based Patient Journey.
Patients get educated with relevant content. Measured watch time and engagement to see if patients are ready to sign up or not.
Example Sequence
Meibomian Gland Dysfunction/Dry Eye Disease
First Exam
Day 1
"Dry Eye Disease MGD"
Day 3
"What if I Do Nothing for My MGD?"
Day 7
"What to Expect During Your Ocular Surface Exam"+ "Treatment Options for MGD"
When patients understand their treatment from their own doctor, they book sooner, follow through, and stay on therapy.
Higher Signup Rates
Longer Adherence
Better Patient Reviews
Who we work with
We work with any doctor's practice.
If you see patients who need to understand a treatment before they commit to it, Hoot can build the journey. We work with a growing range of practice types, with verified processes ready to deploy.
