A Step-by-Step Overview

How Hoot Works

What the practice does on the left. What the patient experiences on the right.

Step 1: In the Office

The Doctor Makes the Promise and Hands the Patient the Handout.

The doctor tells the patient to expect short videos via text and email, and hands them a branded handout before they leave the room.

The Practice
The Patient
The Doctor
"I'm going to send you short videos via text and email that explain everything, so you and your family can review it together at home."
The Handout
Handed directly to the patient. Includes a QR code. Patient scans and replies YES. Enrollment complete.
1
Doctor speaking with patient in exam room
What the patient hears
"My doctor is going to send me videos via text and email. I can watch them at home with my family."
handout design here: includes QR code, doctor intro, and condition overview
Patient phone showing opt-in text from doctor
Step 2: At the Patient's Home

The Patient Receives Their Doctor's Videos via Text and Email

Over 7 days, short videos arrive from the doctor. No app. No portal. Each video ends with a quick survey.

The [Condition] Campaign
2
How the Patient Receives It
Day 1
Talks about the patient's diagnosis.
SMS
Video Sent
Day 3
Talks about what happens if the patient does nothing.
SMS
Video Sent
Day 5
Talks about what to expect at the upcoming visit
SMS
Video Sent
Day 7
Talks about treatment options.
SMS
Video Sent
Step 3: Happening Automatically

Hoot Identifies Barriers and Responds Before They Become Drop-Offs

Survey responses are analyzed after each video. If a barrier is detected, Hoot sends a targeted follow-up via text and email within 2 hours. No one on the team has to do anything.

Clinical Concerns

Patient selects: "I'm concerned about how this medication will make me feel."

Hoot sends a video covering what the first week on [Medication] feels like, which side effects are normal, and when to call the office.

Emotional Concerns

Patient selects: "I want to talk to my family before starting."

Hoot delivers a video addressing why the doctor recommends this treatment, what the family should know, and a real patient sharing their experience.

Financial Concerns

Patient selects: "I'm not sure I can afford this treatment."

copay assistance programs, manufacturer savings cards, and a direct link to enroll in patient support.

Patient Starts Treatment

Ongoing Adherence Support. Refill reminders, side-effect check-ins, and encouragement from the doctor via text and email. Patients stay on therapy long after the first fill.

The Business Impact

What Hoot Is Worth to a Practice?

Based on a practice seeing 100 new patients per month on a specialty therapy at $400/month.

37%
Patients Lost Before Starting
Hoot cuts abandonment by half, recovering ~18 patients every month.
+20%
Improvement in Persistence
Patients stay on therapy longer, adding ~1.4 months per patient on average.
$1.09M
Annual Revenue Lift
Combined starts and adherence gains across a 12-month period.
30x
Return on Investment
Against an estimated annual Hoot cost of ~$36,000.

The bottom line: The difference between a prescription written and a prescription filled is a patient who feels ready. Hoot closes that gap, and the numbers show it.

Ready to Get Started?

Hoot handles the handout design, video production, campaign setup, and staff training. All we need is your go-ahead.

Let's Get Started
Your Hoot implementation team will reach out within 24 hours