Intelligent Patient Journey

A journey that listens.
A journey that adapts.

Physician-led video education at every critical decision point, from diagnosis through long-term adherence. Every patient response shapes what comes next.

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Day 1 · Diagnosis
Hi Maya, your doctor mentioned a new treatment today. Let's talk.
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Message
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Understanding your diagnosis
Watched
Later
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Message
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Today
Maya, your doctor prescribed treatment yesterday. I'll guide you, step by step.
A short video from Dr. Patel about your treatment.
▶ Watch now
I'm ready
I have questions
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Message
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How are you feeling this week?
Great: no issues
Some side effects
Anxious
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Message
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Maya, 3 months in.

You're doing it. Here's a video on why you should stay on this treatment.
Why staying matters
▶ Watch now
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12+
Core journey videos per brand
15+
Branch & rescue videos
2830
Surveys with decision logic
4
Phases across full journey

A patient experience
that's actually beautiful.

Hubs send PDFs. Call centers leave voicemails. Hoot deploys RCS, the new messaging standard embraced by Google and Apple iOS, to deliver verified, branded, video-rich conversations directly inside the patient's native messages app. No download. No login. Just a message that feels like it's from someone who actually cares.

Because we know that patients make decisions in the kitchen with their spouse, not in the clinic.
RCS
Verified sender, branded experience
Brand logo, colors, and a blue ✓, not an unknown number.
play_fill
Native video, surveys, rich cards
Patients tap to watch and answer, never leave the inbox.
Endorsed by Google & Apple iOS
Built into iMessage and Google Messages. No app to install.

Every answer
shapes the path forward.

Each video ends with a survey. Each response routes to personalized content. "Wrong" answers aren't failures; they're intelligence that powers what comes next.

01

Diagnosis & education.

A doctor-led video explaining the condition, treatment options, and what to expect. Then we ask: how well do you understand?

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VIDEO 1 · DIAGNOSIS
Hi Maya, your doctor mentioned a new treatment. Let's start with what it is.
Disease education from Dr. Patel
▶ Watch now
Watched. I have questions.
Side effects
Cost
My family
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Message
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BRANCH · SIDE EFFECTS
Side effects concern me
Maya, side effects are real but often manageable. Let's separate myth from reality.
Myths vs reality
Show me
Helpful
Got it
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RCS
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BRANCH · COST
I'm worried about cost
Cost is real. Most patients pay less than they expect. Here's how.
Financial assistance
Let's try
Later
Connect me
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RCS
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BRANCH · MY FAMILY
My family is concerned
A short video your family can watch together: what to expect, how to help.
For loved ones
Thanks
Thanks
More
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RCS
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Each "wrong" answer isn't failure; it's intelligence. The system addresses the exact barrier before asking the conversion question again.

02

Treatment prep.

From commitment to first dose. We capture the exact day-level time-to-therapy start. Every hesitation is met with a personalized response, never silence.

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VIDEO 4 · TREATMENT PREP
Maya, you said yes yesterday. Here's what to expect at your first dose.
Your first dose: a walkthrough
▶ Watch now
Watched. Quick question →
Trouble filling
Confident
Anxious
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Message
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BRANCH · TROUBLE FILLING
Trouble filling
We've alerted your specialty pharmacy. Here's a step-by-step to fill your script today.
Filling your prescription
I would
Not now
Yes
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RCS
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BRANCH · CONFIDENT
Confident and ready
Great. Here's what to expect in the first two weeks: what's normal, what to watch.
Your first weeks
Read it
Watched
Save
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RCS
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BRANCH · ANXIOUS
I'm anxious
Sarah was nervous before her first dose. Here's how she felt one week in.
Sarah's first week
Yes please
Maybe
Yes
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RCS
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The system captures exact time-to-therapy start at day-level precision. Every hesitation is met with a response, never silence.

03

Early treatment.

Weekly check-ins capture how the patient feels and whether they're taking as prescribed. Critical alerts go straight to the HCP dashboard, never silence.

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VIDEO 7 · WEEK 1
Maya, congrats on starting. How are you feeling? A few quick questions.
Your first week, debriefed
Some side effects this week.
Stopping
Side effects
Cost
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Message
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BRANCH · STOPPING
Thinking of stopping
Maya, your doctor will call you today. While you wait, here's a 60-second video.
Why staying matters
Sounds good
Read
Later
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RCS
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BRANCH · SIDE EFFECTS
Some side effects
Most side effects fade in 2–3 weeks. Here's what helps right now.
Side effect playbook
Watching now
Skip
Open
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RCS
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BRANCH · COST
Cost is an issue
There are options we haven't tried yet. Let's connect you to financial support.
Assistance programs
Got it
Thank you
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RCS
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"wrong" answer triggers a rescue path, never silence. Critical alerts go directly to the HCP dashboard for immediate intervention.

04

Long-term adherence.

Cadence adapts based on response history. Higher-risk patients get more frequent touchpoints. The system never loses touch.

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MILESTONE · 3 MONTHS
Maya, you did it.
Three months in. Here's a note from Dr. Patel.
A message from Dr. Patel
▶ Watch now
Monthly
Quarterly
Pause for now
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Message
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BRANCH · MONTHLY
Months 4 – 6
Refill window opens Tuesday. New research on long-term outcomes: 60 sec.
Latest research
Show me
Helpful
Got it
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RCS
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BRANCH · QUARTERLY
Months 7 – 12
One year strong. Here's how to talk with your doctor about progress.
Your annual visit
Tell me more
Skip
Watch now
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RCS
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BRANCH · PAUSE FOR NOW
Pause for Now
Maya, we noticed you paused.
Here's a 60-second video, and a path forward, no judgment.
Restarting, gently
Thanks
Thanks
More
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RCS
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Higher-risk patients get more frequent touchpoints. The system never loses touch with the patient.

We build your entire patient journey end to end.

From strategy through delivery, we handle everything. Your team stays focused on what they do best while we create a living, adaptive journey for your patients.

1

Map every decision point

We work with your brand, medical, and PSP teams to identify the clinical, financial, and emotional barriers unique to your therapy, and design branching logic for each.

2

Physician-led video content

12+ core videos and 15+ branch & rescue videos through physician recordings, AI doctor clones, or AI avatars. Every piece goes through your MLR approval. Multilingual.

3

Smart adaptive surveys

Each video ends with a targeted survey. 28–30 surveys with decision logic power the engine. No two patients get the same journey.

4

SMS & RCS at scale

Videos reach patients within 24–48 hours of diagnosis. 98% open rate. No app downloads, no portals. Delivered to the patient's native messaging app.

5

Real-time HCP intervention

When patients signal concern, alerts go to the HCP dashboard instantly. Doctors intervene at the moment it matters most, before the patient is lost.

6

Track, measure, prove ROI

Monitor engagement, time-to-therapy, adherence, and barrier types in real time. Know exactly which barriers are costing you patients, and prove ROI back to leadership.

Patients start.
And stay.

Every day without an intelligent patient journey is another day of lost prescriptions, lost patients, and lost revenue. Let's design yours together.

30-minute call · No commitment · See a live demo of your therapy's journey