For ophthalmology practices aiming to increase premium IOL conversion rates, the key isn’t just surgical volume, it’s communication. Many patients walk into cataract consultations unaware of what a premium intraocular lens is, why it matters, and how it could improve their quality of life. This communication gap often results in missed opportunities, unasked questions, and […]
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Every day, dentists make clinically sound recommendations that patients never follow through on. The work is diagnosed. The path is clear. But something gets lost between chairside explanation and actual case acceptance. The missing link? A clear, thoughtful treatment plan that builds trust and empowers patients to move forward. A treatment plan is not just […]
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Premium intraocular lens surgery is not just a one day event. It is a process that unfolds across multiple appointments and providers. The relationship between the optometrist and the surgeon, if managed well, can make the entire journey smoother for the patient and more successful for everyone involved. To make co-management seamless, here are the […]
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It Happens Every Day The phone rings. A potential new patient is on the line. They are anxious, maybe in pain, and they finally worked up the courage to call. And then… they hang up without booking. “We get tons of calls, but not all of them turn into appointments.”Operations Manager, 7 location DSO That […]
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Most doctors think growing dry eye revenue means adding more lasers, more devices, or more treatment types. But the fastest path to real growth might already be in your office. It is not about expanding the number of services. It is about maximizing what you already have and improving the systems around patient follow-through. Why […]
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Doctors want patients to follow through on dry eye treatment plans. But in many clinics, patients hesitate. They pause at the checkout counter. They leave without buying the cleanser, the device, or the follow-up care. This is not just a sales issue. It is a perception issue. The way dry eye treatment is presented, packaged, […]
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Premium intraocular lenses offer life changing vision improvements, but the out of pocket costs can be a stumbling block for many patients. Surgeons and referring optometrists alike often hesitate to bring up the topic, worried it might seem pushy or create tension. But the truth is, the financial conversation does not have to be awkward […]
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Most practices assume growth means seeing more patients. But practices that grow sustainably know the real opportunity lies in getting more value from each patient visit. When patients are educated and confident about what is possible, they are more likely to choose higher value treatments such as implants, cosmetic options, or clear aligners. These services […]
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Dry eye is one of the most common conditions seen in optometry. It affects millions of people and yet remains one of the most underdeveloped opportunities in most practices. Doctors know dry eye is real. The science is clear. Patients want relief. So why is it still difficult to turn dry eye into a profitable […]
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Launching or scaling a dry eye clinic can feel overwhelming when it comes to equipment decisions. There are dozens of devices to choose from and limited time to evaluate them all. Many doctors delay starting their dry eye program because they are stuck comparing equipment, weighing costs, and second guessing what to invest in first. […]
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