Every patient services leader who has been pitched an AI patient calling solution has had the same first reaction: what happens when it says the wrong thing to a vulnerable patient? It is the right question to ask, and at Hub West 2026, leaders from 100ms explored the reality, the risks, and the safeguards that […]
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Patient access has traditionally been a function that happens after the clinical encounter. The physician prescribes, the patient leaves the office, and then a separate ecosystem of hub services, specialty pharmacies, and payer interactions kicks into gear. At Hub West 2026, leaders from Flora Health and Aquestive Therapeutics made the case that this model is […]
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Prior authorization remains the single most cited barrier to timely patient access in specialty pharmacy. Despite years of industry effort to streamline the process, the PA landscape has grown more complex, not less, as payer requirements evolve, new direct-to-consumer models emerge, and regulatory changes reshape the insurance environment. At Hub West 2026, leaders from SuperDial, […]
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The specialty pharma market is projected to approach $10 billion by 2035, and the companies that will capture the largest share of that market are the ones that deliver a patient experience consistent with their brand promise. The problem is that most manufacturers have a significant gap between the experience they promise and the experience […]
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Patient support programs are under more financial scrutiny than at any point in the past decade. Budgets are tightening, programs are being cut, and the leaders who run these programs are being asked to justify their existence in terms the C-suite understands. The problem is that the most important things PSPs do, keeping patients on […]
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Technology has always promised to improve patient access. In 2026, that promise is finally being delivered at scale, but not without real operational pain. At Hub and Specialty Pharmacy Models West 2026, leaders from Cardinal Health Sonexus, Sanofi, and the Otsuka Patient Assistance Foundation shared hard-won lessons on what it actually takes to integrate AI […]
Read moreAs a cancer survivor, Natasha Bagchi shares what it was like to navigate treatment, information, and patient support during one of the most difficult periods of her life. Watch Natasha share her story.
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Patient engagement is often treated as a matter of giving patients more information but the 2026 research suggests that information alone is not enough. Patients are more likely to feel engaged when education is clear, relevant, practical, easy to revisit, and connected to a real way to ask for help. The results of the following […]
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A prescription can be clinically appropriate, sent to the pharmacy, and ready for pickup. The patient can still never fill it. A study published in PLOS Digital Health examined whether personalized SMS reminders could improve medication adherence and reduce hospital readmissions among patients with congestive heart failure. The retrospective study included 1,276 patients, with a […]
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Every day, healthcare practitioners diagnose conditions, explain treatment options, and recommend evidence-based interventions. The clinical plan may be sound. The patient may leave the appointment intending to follow it. Then the patient goes home. Questions surface. Details become harder to remember. A family member raises concerns. A side effect appears. What felt clear inside the […]
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