Doctors want patients to follow through on dry eye treatment plans. But in many clinics, patients hesitate. They pause at the checkout counter. They leave without buying the cleanser, the device, or the follow-up care. This is not just a sales issue. It is a perception issue. The way dry eye treatment is presented, packaged, […]
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Premium intraocular lenses offer life changing vision improvements, but the out of pocket costs can be a stumbling block for many patients. Surgeons and referring optometrists alike often hesitate to bring up the topic, worried it might seem pushy or create tension. But the truth is, the financial conversation does not have to be awkward […]
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Most practices assume growth means seeing more patients. But practices that grow sustainably know the real opportunity lies in getting more value from each patient visit. When patients are educated and confident about what is possible, they are more likely to choose higher value treatments such as implants, cosmetic options, or clear aligners. These services […]
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Dry eye is one of the most common conditions seen in optometry. It affects millions of people and yet remains one of the most underdeveloped opportunities in most practices. Doctors know dry eye is real. The science is clear. Patients want relief. So why is it still difficult to turn dry eye into a profitable […]
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Launching or scaling a dry eye clinic can feel overwhelming when it comes to equipment decisions. There are dozens of devices to choose from and limited time to evaluate them all. Many doctors delay starting their dry eye program because they are stuck comparing equipment, weighing costs, and second guessing what to invest in first. […]
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Choosing the right intraocular lens is about more than just refractive error or ocular health. It is also about understanding the patient’s personality, preferences, and tolerance for change. While clinical candidacy is essential, behavioral compatibility often determines whether a patient feels satisfied with their surgical outcome. In a world of increasingly sophisticated IOL technology, it […]
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Management Services Organizations, or MSOs, are helping physicians and specialists grow their practices without giving up ownership. They offer administrative support, financial guidance, staffing, and more.. allowing providers to focus on what they do best. But as MSOs grow, they often face a silent but serious challenge. The bigger the organization becomes, the harder it […]
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Introduction Building a thriving dry eye care program is about more than just offering treatments. Success depends heavily on how you manage your practice workflow, schedule patients, and train your team to maximize patient conversion and satisfaction. Poor scheduling and inefficient workflows lead to frustrated staff, lost revenue, and patients slipping through the cracks. This […]
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Dry eye disease diagnosis and patient education are critical pillars in building a successful dry eye treatment program. Many practices struggle with consistently diagnosing dry eye due to its multifactorial nature and sometimes subtle symptoms. Alongside accurate diagnosis, educating patients about their condition and treatment options greatly improves treatment adherence and outcomes. In this article, […]
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When a patient first hears about intraocular lenses during a surgical consultation, it can feel like drinking from a firehose. Words like presbyopia, toric, or multifocal are unfamiliar, and the entire process suddenly feels more complicated than expected. If that same patient had been introduced to the concept weeks or months earlier during a routine […]
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