What do you do when you follow all the advice and still nothing works? Dr. Shefali Miglani is a practicing optometrist in New Jersey who did everything she was told. She invested in cutting-edge dry eye equipment. She upgraded her website. She ran ads. She tried it all. But patients were not signing up for […]
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Dry eye patients rarely commit to treatment after the first conversation. The diagnosis often comes as a surprise, and many people need time to process what they heard, talk to a partner, or do their own research. Without proper follow up, most of them do not return. That is where the opportunity is lost. If […]
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Today’s patients are more skeptical than ever. When you tell a younger patient that they have dry eye disease and mention a treatment they have never heard of, their first instinct may be to feel suspicious. They think, “I don’t feel anything. Is this really necessary? Is my doctor trying to sell me something?” This […]
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Your patients are talking. Not just in the exam room, but online. And what they’re saying about premium intraocular lenses (IOLs) on forums, in reviews, and on social media may be quietly undermining your conversations in clinic. Sentiment analysis research shows skepticism, confusion, and fear about self-pay lenses persist, even among well-educated patients. So how […]
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Premium intraocular lenses (IOLs) can dramatically improve visual outcomes and reduce dependence on glasses after cataract surgery. Yet many practices still struggle to communicate their value in a way that leads to patient understanding and adoption. In this article, we explore strategies backed by clinical research and industry best practices that help doctors and staff […]
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At Hoot, we’ve helped doctors in a wide range of specialties educate and motivate patients through personalized video. Now, we’re bringing that same success to dental practices. The Problem: Patients Don’t Convert for Specialty Procedures Every day, dental practices diagnose issues that require specialty treatment—implants, root canals, aligners, cosmetic procedures, and more. But even after […]
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One of the biggest hurdles ketamine clinics face is converting online leads into actual consultations. Despite receiving many inquiries, many leads never result in scheduled appointments. In this post, we’ll dive into the most common lead conversion challenges and how video marketing can be a game-changer in overcoming them. Challenge #1: Delayed Response Times The […]
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In today’s competitive healthcare market, ketamine clinics are looking for ways to stand out and grow their patient base. One of the most effective ways to do this is by incorporating video into your marketing strategy. Video has been shown to increase conversions, build trust, and ultimately, drive revenue. Here’s a step-by-step guide on how […]
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Step 1: Set Up Your Instagram Profile Professional Photo: Choose a clear, approachable profile picture that reflects your practice. If you’re a doctor, a professional headshot is ideal. Bio: Write a concise bio that includes your specialty and location. Add a link to your website for easy access to more information. Highlights: Create story highlights […]
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Cataract surgery consultations are a crucial step in guiding patients toward better vision. However, many ophthalmology practices face challenges with long consultation times, patient indecision, and repeated questions—all of which slow down the process and reduce efficiency. One of the biggest contributors to these inefficiencies is a lack of patient education before the consultation. Patients […]
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