Blog

How Ketamine Clinics Can Use Video to Boost Consultations and Revenue

In today’s competitive healthcare market, ketamine clinics are looking for ways to stand out and grow their patient base. One of the most effective ways to do this is by incorporating video into your marketing strategy. Video has been shown to increase conversions, build trust, and ultimately, drive revenue. Here’s a step-by-step guide on how […]

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How Doctors Can Use Instagram Reels to Attract New Patients

Step 1: Set Up Your Instagram Profile Professional Photo: Choose a clear, approachable profile picture that reflects your practice. If you’re a doctor, a professional headshot is ideal. Bio: Write a concise bio that includes your specialty and location. Add a link to your website for easy access to more information. Highlights: Create story highlights […]

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Streamlining Cataract Surgery Consultations with Pre-Education

Cataract surgery consultations are a crucial step in guiding patients toward better vision. However, many ophthalmology practices face challenges with long consultation times, patient indecision, and repeated questions—all of which slow down the process and reduce efficiency. One of the biggest contributors to these inefficiencies is a lack of patient education before the consultation. Patients […]

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The Science Behind Video Marketing and Its Effectiveness for Healthcare Clinics

Video marketing has become an essential tool for businesses across various industries, and healthcare is no exception. Ketamine clinics, in particular, can greatly benefit from video as a way to engage, educate, and convert leads. But what makes video so effective, especially in healthcare settings? Let’s explore the science behind it and how clinics can […]

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We’re Headed to ASCRS 2025 — Here’s How We’re Helping Cataract Surgeons Convert More Premium IOL Patients

ASCRS 2025 is just around the corner, and we’re excited to be there, connecting with leading ophthalmologists and practice teams looking to improve patient education, increase conversions, and grow their surgical volume — without overwhelming their staff. If you’re attending, stop by Booth #729 to see how our platform is helping cataract practices turn more consults […]

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We’re Hiring: National Account Executive at Hoot Health

Join a healthcare tech company on a mission to help doctors grow. Location: RemoteType: Full-TimeCompensation: $85,000 – $150,000/year + opportunity for equityContact: bob@gethoot.com | +1 (732) 421-4099Founder & CEO: Bob Miglani on LinkedIn About Hoot Health Hoot Health is a fast-growing marketing automation platform built specifically for specialty healthcare practices. We help doctors grow their […]

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Maximizing Your Reach: How Social Media Collaborations Can Boost Your Practice’s Visibility

Step 1: Identify Potential Collaboration Partners Target the Right Audience: Look for professionals whose audiences overlap with yours but are not direct competitors. This could include other medical professionals, wellness influencers, or local businesses. Explore Industry Leaders: Find thought leaders in your specialty or field of interest. If you’re a dermatologist, for instance, connecting with […]

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How Pre-Education Increases Premium IOL Upgrades

Cataract surgery is a life-changing procedure, restoring vision and improving quality of life for millions of patients each year. While standard intraocular lenses (IOLs) effectively replace the eye’s cloudy natural lens, premium IOLs offer superior vision correction, often reducing or eliminating the need for glasses after surgery. Despite these benefits, many patients hesitate or outright […]

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Big News: Hoot Launches Patient Education Automation for Cataract Surgeons

We’re excited to share that Hoot has been featured in a press release on PR Newswire, announcing the official launch of our ophthalmology platform—built specifically to help cataract surgeons increase conversions to premium intraocular lenses (IOLs) through early, automated patient education. Each year, thousands of cataract surgeries are performed, yet only a fraction of patients […]

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