Cataract surgery is a life-changing procedure, restoring vision and improving quality of life for millions of patients each year. While standard intraocular lenses (IOLs) effectively replace the eye’s cloudy natural lens, premium IOLs offer superior vision correction, often reducing or eliminating the need for glasses after surgery. Despite these benefits, many patients hesitate or outright […]
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We’re excited to share that Hoot has been featured in a press release on PR Newswire, announcing the official launch of our ophthalmology platform—built specifically to help cataract surgeons increase conversions to premium intraocular lenses (IOLs) through early, automated patient education. Each year, thousands of cataract surgeries are performed, yet only a fraction of patients […]
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1. Why Authenticity Matters in Medical Marketing In today’s digital age, patients use social media to research doctors and make decisions about who they want to trust with their healthcare. When your social media presence feels genuine and authentic, it signals to patients that you are someone they can trust with their care. Authenticity isn’t […]
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In specialized healthcare fields like ketamine therapy, patient trust is paramount. To convert leads into consultations, clinics need to make a genuine connection with patients. But how can ketamine clinics build that trust, especially when many patients may be unfamiliar with the treatment? Let’s explore why trust matters and how clinics can develop it. The […]
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1. Be Authentic and Show Your Personality When doctors try to maintain a completely professional and sterile presence on social media, they risk appearing distant or impersonal. Patients want to connect with real people—not just healthcare providers. By allowing your personality to shine through in your social media posts, you create a sense of trust […]
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As an ophthalmologist, you likely receive a steady flow of cataract surgery leads. These leads come from optometrist referrals, digital marketing campaigns, and word-of-mouth recommendations. However, despite this influx of potential patients, only a small percentage schedule an evaluation, and an even smaller number opt for surgery—especially when it comes to premium intraocular lenses (IOLs). […]
Read moreBlog Post Overview:In this case study, we take a deep dive into how Dr. Jon Marashi, a well-known chiropractor, used social media to build a successful personal brand. His journey showcases how incorporating personal hobbies, like skateboarding, into professional branding can humanize a doctor and attract an engaged following. 1. The Power of Authenticity Dr. […]
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Lead conversion is a constant challenge for ketamine clinics. Despite receiving multiple inquiries through websites, clinics often face difficulty converting leads into consultations. The delay between lead generation and follow-up, combined with a lack of personal connection, causes many potential patients to lose interest. However, there’s a solution to this problem—video marketing. By using videos […]
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The patient journey includes every interaction a patient has with your practice, from their first online search to post-treatment follow-ups. Enhancing this journey goes beyond meeting expectations—it fosters satisfaction, loyalty, and positive recommendations. Let’s explore key strategies to optimize each stage of the patient experience. Mapping the Patient Journey A comprehensive understanding of the patient […]
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Ophthalmologists understand the significant advantages of premium intraocular lenses (IOLs):✅ Better vision✅ Reduced dependence on glasses✅ Improved quality of life Yet, many patients still opt for basic IOLs—even when a premium option could better suit their lifestyle. The Problem: Limited Patient Knowledge Most patients make their decision with limited knowledge. By the time they come […]
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