Specialty therapies are increasingly effective, targeted, and personalized. At the same time, they are becoming more complex for patients to manage. Treatment success in specialty care often depends not only on clinical efficacy but on a patient’s ability to understand, remember, and consistently act on treatment requirements over time. These cognitive demands are rarely measured, […]
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The recent ChatGPT Health announcement has sparked significant discussion across healthcare. With more than 40 million people asking ChatGPT a healthcare question every day, the reality is clear. Patients have already been using AI to fill a gap that has existed for years. That gap is not a lack of clinical expertise. It is a […]
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Healthcare organizations invest significant time and resources into educating patients about their treatments. Clinicians explain diagnoses, outline care plans, distribute written materials, and direct patients to digital resources. Yet across specialty care, a persistent gap exists between how education is delivered and how patients actually learn. This gap has meaningful implications. Specialty therapies are often […]
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Specialty treatments now represent a growing share of healthcare utilization, cost, and clinical complexity. Hospitals, specialty practices, and pharmaceutical manufacturers invest heavily in innovation, access programs, care coordination, and clinical excellence. Yet one variable continues to receive disproportionately little measurement, governance, or accountability. Patient education.* Despite its central role in treatment initiation, adherence, and long-term […]
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The start of a new year is when many practices reassess growth. Not just revenue growth, but clinical growth. Program maturity. Patient outcomes. In pediatric eye care, few areas deserve that reflection more than myopia management. As myopia prevalence continues to rise, the question is no longer whether to intervene, but how early, how consistently, […]
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At the Hoot Specialty Treatment Success Center, we study one thing relentlessly. How patients actually get educated. Not how doctors think they educate. Not how brochures promise education works. How it really happens in the real world, inside busy practices, with distracted patients, limited time, and high financial stakes. Here is the uncomfortable truth. Most […]
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If you’re a dentist or implant provider searching for ways to increase implant case acceptance, boost implant capture rates, or convert more implant consultations into scheduled treatment, you’re exactly where you need to be. This SEO-rich guide is written specifically for practices that offer dental implants and want to understand why patients hesitate and what […]
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At Hoot’s Specialty Treatment Success Center, we study one question obsessively.How do patients actually learn? Not how we hope they learn. Not how clinical workflows assume they learn. How they truly understand a diagnosis, process treatment decisions, visualize their care journey, and stay committed long enough to see real outcomes. Across hundreds of practices, thousands […]
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What’s Working for Patient Acquisition 1. Strong online reputation + review volume Patients choose doctors the same way they choose everything else by comparing ratings and reviews. 84 percent of patients check online reviews before choosing a provider, and over half read at least six. (rater8) *~40 percent have canceled or avoided an appointment because […]
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The recent live session with Dr. Hanish Patel offered a detailed look at how to build a thriving Dry Eye practice using InMode’s Envision device. Dr. Patel, who runs a leading optometry clinic in Midtown New York City, shared practical strategies for combining clinical excellence, communication, and efficient patient workflows to deliver both results and […]
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