Optometry is a field that offers a wide range of career paths and opportunities beyond the traditional role of owning a practice. Dr. Benjamin Chudner, the chief medical officer at AEG Vision, provides fascinating insights into the diverse career paths available to optometrists. Dr. Chudner’s Journey in Optometry Dr. Chudner’s journey in optometry is a […]
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Private equity values specialty care in optometry practices for a variety of reasons. In a recent podcast episode featuring Brett Davis, Executive Vice President at AEG Vision, it was discussed how having specialty care services such as myopia management, dry eye treatment, and scleral lenses can significantly increase the value of a practice in the […]
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Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Miglani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]
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In today’s fast-paced and competitive world, vulnerability is often seen as a weakness. We are taught to be strong, independent, and resilient in the face of challenges. However, what if vulnerability is actually a source of strength and power? A recent podcast episode titled “Near Me Marketing” explores the idea that embracing vulnerability can lead […]
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In a recent episode of the Marketing for Doctors podcast, host Bob Miglani sat down with Dr. Brianna Rhue, an optometrist and tech entrepreneur, to discuss her journey from being a doctor to becoming a successful entrepreneur in the optometry field. Dr. Rhue shared valuable insights and tips for doctors looking to improve their marketing […]
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Feeling the pinch of unfilled appointments and patients who hesitate to commit to treatments? You’re not alone. In today’s competitive healthcare landscape, simply being a great doctor isn’t enough. You need a winning marketing strategy to convert patients and keep your practice thriving. Introducing The Marketing for Doctors Podcast, your one-stop shop for actionable marketing […]
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Dry eye disease (DED) is a prevalent condition in clinical practice, affecting millions of patients and significantly impacting their quality of life. As optometrists on the front lines of eye care, we play a crucial role in diagnosing, managing, and educating patients about DED. Understanding Tear Film Dynamics A healthy tear film is essential for […]
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Myopia, also known as nearsightedness, is a rising global concern affecting an increasing number of children and adults. As optometrists, we play a vital role in not only correcting myopia but also managing its progression to ensure long-term visual health. Understanding Myopia and Its Progression Myopia occurs when the eyeball elongates, or the cornea becomes […]
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Feeling overwhelmed by the ever-growing field of dry eye management? You’re not alone! Dry Eye Doctors, our dedicated Facebook group (3,000 members strong!), provides a supportive space for ophthalmologists like you to connect, share knowledge, and stay ahead of the curve. Why Dry Eye Doctors is the Perfect Group for You: Imagine a vibrant online […]
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In the competitive world of optometry, it’s crucial for practitioners to utilize external marketing strategies to grow their specialty practices. One effective approach is to focus on Near Me Marketing, leveraging tools like Google Maps to reach potential patients in your area. However, in addition to digital tactics, external marketing can play a significant role […]
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