Blog

Hoot Empowers ECPs on Facebook

Feeling overwhelmed by the ever-growing field of dry eye management? You’re not alone! Dry Eye Doctors, our dedicated Facebook group (3,000 members strong!), provides a supportive space for ophthalmologists like you to connect, share knowledge, and stay ahead of the curve. Why Dry Eye Doctors is the Perfect Group for You: Imagine a vibrant online […]

Read more

External Marketing Strategies for Optometrists: Boosting Your Dry Eye/Myopia Management Practice

In the competitive world of optometry, it’s crucial for practitioners to utilize external marketing strategies to grow their specialty practices. One effective approach is to focus on Near Me Marketing, leveraging tools like Google Maps to reach potential patients in your area. However, in addition to digital tactics, external marketing can play a significant role […]

Read more

Conquer Myopia Management this Summer with Euclid’s Free Webinar Series!

Hey there, eye care professionals! Euclid is thrilled to announce our brand new Summer Series, a lineup of free webinars designed to empower you with the knowledge and tools to excel in Myopia Management. The first webinar in this exciting series kicks off on Wednesday, June 12th, 2024, from 8:00 PM to 9:00 PM EST. […]

Read more

Partnering with Pediatricians for Myopia Management

Myopia, or nearsightedness, is a growing concern affecting a significant portion of the younger generation. Early detection and intervention are crucial for slowing its progression and protecting future vision health.  That’s why Hoot is thrilled to be working hand-in-hand with pediatricians! This innovative partnership allows us to reach a wider audience of children who might […]

Read more

Myopia Awareness Week! Live Stream Recap with Dr. Cheryl Chapman!

This week is Myopia Awareness Week (May 13th-19th, 2024), a global initiative to educate the public about the growing concern of nearsightedness, also known as myopia. Here at Hoot, we’re committed to eye health awareness, and we recently hosted a live stream on LinkedIn featuring Dr. Cheryl Chapman, a leading expert in myopia management. Did […]

Read more

Hoot is Partnering with J&J Vision TearScience Group

With the aim of improving the treatment of dry eye disease, Hoot’s advanced platform will provide ECPs nationwide with enhanced access to top-quality education in collaboration with Johnson & Johnson and their Tear Science group. At its core, Hoot will seamlessly integrate Johnson & Johnson Vision extensive educational resources on Vector Thermal Pulsation (VTP) and […]

Read more

100+ Doctors Tune In for Engaging Webinar on Dry Eye Disease and Level Up Their Expertise

On May the 4th, we were thrilled to host a successful webinar on Dry Eye Disease that attracted over 100 doctors eager to level up their expertise. The event featured presentations by leading experts in the field, who delivered a wealth of educational content that sparked a lively Q&A session. The presentations covered a comprehensive […]

Read more

Hootopia Dry Eyes Day: A Free Zoom Event for Eye Care Professionals

Are you an eye care professional looking to learn more about dry eye disease? Join us for our Hootopia Dry Eyes Day, a free Zoom event sponsored by InMode. This educational event will take place on May 4th, 2024, from 10:00AM to 1:00PM EST. What You Will Learn: The latest advancements in dry eye diagnosis […]

Read more

Broadway Eye Clinic Explains Meibomian Gland Dysfunction (MGD) – Why Should You Care?

Have you ever experienced dry, itchy, or irritated eyes? These symptoms could be caused by Meibomian Gland Dysfunction (MGD), a common condition that Dr. Karri Buresh and Dr. Kaeleen Franson of Broadway Eye Clinic shed light on in this informative video. In the video, the doctors explain what MGD is, how it affects your eyes, […]

Read more

The Power of Video Education in Patient Care

Have you ever left a doctor’s appointment feeling overwhelmed and confused? You’re not alone. Medical information can be complex, and traditional written materials don’t always do the trick. That’s where video education comes in! In this blog post, we’ll explore how well-crafted videos are revolutionizing patient care. From boosting understanding to empowering patients, here’s how […]

Read more