Hoot is bringing RCS (Rich Communication Services) to specialty pharma. Branded, verified, media-rich conversations that guide patients from diagnosis to adherence, right inside their default messaging app. No portal. No app. No friction.
Today's patient support, “the Hub,” is a room of reps dialing out to verify insurance and read education scripts. But no one picks up. An unknown 1-800 number in 2026 reads as a telemarketer, a scam, a debt collector. The call goes to voicemail, the patient never calls back, and the therapy never starts.
Healthcare decisions don't happen on a 10:30am cold call. They happen at the kitchen table, at night, with a partner, on a phone. Hoot meets patients there.
No download. No portal. Just a conversation that feels like a product, with your logo at the top, verified by Google, and rich media inline.
Your brand name, logo and color at the top of every thread.
Physician videos, PDFs and GIFs play right inside the chat.
Suggested answers tailored to the patient's moment. No typing.
Google-verified checkmark builds trust and prevents phishing.
Swipeable cards explain mechanism of action, side effects, next steps.
Every tap becomes data. Rescue paths fire the moment a patient hesitates.
Hoot composes your MLR-approved content into four RCS patterns, each mapped to a critical decision point in your patient journey.
When a patient's doctor visit ends, the explanation doesn't have to. Dr. Patel's 2-minute "what to expect" video lands in the thread within 24 hours, before fear sets in.
Pre-approved one-tap replies surface the clinical, financial or emotional barrier and route to the exact rescue content that addresses it.
Injection training, copay paperwork, refill reminders: a swipeable carousel walks the patient through each step without ever leaving their messages app.
Google Wallet and QR-coded assets live inside the conversation. Patients save their savings card, check in at the specialty pharmacy, or book the next infusion, without switching apps.
Branded video + verified sender + rescue replies address the exact clinical, financial or emotional barrier before the patient quietly drops off.
First message lands within 24–48 hours of diagnosis. Day-of-Rx carousels and copay cards remove the paperwork friction that delays first fills.
Adaptive cadence keeps the conversation going through month 12 and beyond. Every tap is data. Every hesitation gets a response, never silence.
Healthcare decisions are made with the people we love. Hoot lands as a message the patient can open when they're ready, to rewatch Dr. Patel with a spouse, share the copay card with a daughter, pause to talk it through. The thread waits.
See Hoot's RCS patient journey mapped to your therapy in a 30-minute call. No commitment. Just a live demo of what a rich, branded conversation looks like for your brand.
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