New · RCS for Pharma

A richer way to
start, stay and
succeed on therapy.

Hoot is bringing RCS (Rich Communication Services) to specialty pharma. Branded, verified, media-rich conversations that guide patients from diagnosis to adherence, right inside their default messaging app. No portal. No app. No friction.

9:41●●● 5G ▮
R
Reliphor
Verified business · Your journey
Hi Maya, you were prescribed Reliphor on Tuesday. Ready to start? I'll walk you through it in 4 short steps.
This video explains the condition you have and your treatment options we talked about.
▶ Watch video
I'm ready
I have questions
+
RCS message
🎙
9:41●●● 5G ▮
N
Nevara Onc.
Verified business
Good morning, David. Time for your Week 1 check-in.
How are you feeling today?
1-tap reply · 15 sec survey
Great
Okay
Side effects

Pharma is still trying to reach patients through call centers.

Today's patient support, “the Hub,” is a room of reps dialing out to verify insurance and read education scripts. But no one picks up. An unknown 1-800 number in 2026 reads as a telemarketer, a scam, a debt collector. The call goes to voicemail, the patient never calls back, and the therapy never starts.

THE HUB · 2005–2025
•••• 5G
Incoming call
(800) 555-0144
Likely spam
?
End
Call
Swipe up to decline · tap to silence
12%
Hub outbound
pickup rate
4.2
Avg call attempts
per patient
9–5
When the Hub calls,
when patients work
  • Unknown number → ignored or blocked by carrier spam filters
  • Voicemail tag, redial, tag again: days of latency before a start
  • Light education read over the phone; nothing to show the spouse
  • One rep, one call, no memory of the thread
HOOT · RICH TEXT, MODERN PATIENT
9:41●●● 5G ▮
R
Reliphor
Verified business
Hi Maya, your Rx is ready. Here's Dr. Patel with what to expect.
Your first week
I'm ready
Save for later
98%
Open rate,
within 15 min
2.4×
Faster time
to first fill
24/7
Answers,
on the patient's schedule
  • Branded, Google-verified thread in the app every patient already opens
  • Video, PDFs and carousels they can rewatch with a spouse
  • Every tap is a signal: rescue the moment a patient hesitates
  • One verified thread that remembers every touchpoint

Healthcare decisions don't happen on a 10:30am cold call. They happen at the kitchen table, at night, with a partner, on a phone. Hoot meets patients there.

A branded, verified, app-like experience, inside the messages app every patient already has.

No download. No portal. Just a conversation that feels like a product, with your logo at the top, verified by Google, and rich media inline.

Trusted branding

Your brand name, logo and color at the top of every thread.

Rich media inline

Physician videos, PDFs and GIFs play right inside the chat.

One-tap replies

Suggested answers tailored to the patient's moment. No typing.

9:41●●● 5G ▮
R
Reliphor
Verified by Google
Welcome, Maya. Here's your Week 1 prep: three short steps.
Dr. Patel: Before your first dose
▶ Watch now
Your copay with SaveCard
Estimated out-of-pocket · As low as $5 / mo
Download card →
I'm ready
Side effects?
Cost concern
+
RCS message
🎙
Verified sender

Google-verified checkmark builds trust and prevents phishing.

Smart carousels

Swipeable cards explain mechanism of action, side effects, next steps.

Adherence signals

Every tap becomes data. Rescue paths fire the moment a patient hesitates.

Four ways a complex therapy
becomes a simple conversation.

Hoot composes your MLR-approved content into four RCS patterns, each mapped to a critical decision point in your patient journey.

01 / RICH CARDS

Physician-led video, right inside the chat.

When a patient's doctor visit ends, the explanation doesn't have to. Dr. Patel's 2-minute "what to expect" video lands in the thread within 24 hours, before fear sets in.

9:41●●● 5G ▮

R

Reliphor
Verified business
Tomorrow is Day 1. Here’s Dr. Patel with what to expect in your first week.
Your first week on Reliphor

▶ Watch video

I’m ready
Have a question

MLR approved Branded sender 98% open rate
02 / SUGGESTED REPLIES

Every tap is a signal. Never silence.

Pre-approved one-tap replies surface the clinical, financial or emotional barrier and route to the exact rescue content that addresses it.

How are you feeling about starting treatment this week?
Confident & ready
Sends: Starting your therapy video
A little nervous
Sends: Patient experience video
Thinking of stopping
Sends: Doctor check-in video
Worried about cost
Sends: Savings & copay video

ADAPTIVE BRANCHING · 28 DECISION POINTS

1-tap reply Rescue routing
03 / CAROUSEL

Multi-step prep, one swipe at a time.

Injection training, copay paperwork, refill reminders: a swipeable carousel walks the patient through each step without ever leaving their messages app.

9:41●●● 5G ▮

R

Reliphor
Verified business
Your 4-step prep for Day 1: swipe to get started.

Self-injection training Day-of prep Refill flow
04 / RICH MEDIA + WALLET

Copay cards, refill QRs, next appointment. One tap away.

Google Wallet and QR-coded assets live inside the conversation. Patients save their savings card, check in at the specialty pharmacy, or book the next infusion, without switching apps.

9:41●●● 5G ▮

R

Reliphor
RELIPHOR · SAVECARD
Pay as low as $5
Maya C · Exp 12/27
BIN 610014
GRP HT4821

Add to Google Wallet

QR at pharmacy
Scan to pick up Rx
Book next infusion
Opens your calendar
MLR-approved PDF
Patient guide · 12 pages

Google Wallet QR codes PDF · GIF · video
THE PATIENT JOURNEY

From diagnosis to adherence, every touchpoint lives in one verified thread.

1
Diagnosis
SMSVideo Sent
Diagnosis
2
Prep
SMSVideo Sent
Prep
3
Early Treatment
SMSVideo Sent
Early Treatment
4
Adherence
SMSVideo Sent
Adherence

Trust, rich features and patient preference, finally on the channel they already use.

89%
of consumers want to connect with businesses via messaging
98%
open rate for RCS + SMS in specialty pharma, inside 15 minutes
30-40%
reduction in prescription abandonment in Hoot pilots
2.4×
faster time-to-therapy start vs. traditional PSP SMS

Built for the three moments that move the number.

Reduce abandonment

Branded video + verified sender + rescue replies address the exact clinical, financial or emotional barrier before the patient quietly drops off.

Get faster STARTS

First message lands within 24–48 hours of diagnosis. Day-of-Rx carousels and copay cards remove the paperwork friction that delays first fills.

=

Increase adherence

Adaptive cadence keeps the conversation going through month 12 and beyond. Every tap is data. Every hesitation gets a response, never silence.

Not on a cold call.
At the kitchen table, after dinner, together.

Healthcare decisions are made with the people we love. Hoot lands as a message the patient can open when they're ready, to rewatch Dr. Patel with a spouse, share the copay card with a daughter, pause to talk it through. The thread waits.

R

Reliphor
Verified business

Hi Maya, here’s a short video about your first week on Reliphor.

What to Expect on Your First Week of Reliphor

Tuesday · 7:42 PM

"Let's watch this one together."

Maya and her husband rewatch her doctor's video twice before bed.

N

Nevara Onc.
Verified business

Your copay with SaveCard is $5/mo. Add it to your wallet now.

Nevara · SaveCard
Pay as low as $5
David C · Exp 12/27
↓ Add to Google Wallet

Thursday · 11:14 AM

"We can actually afford this."

David shows his wife the card. The shoulder drops. The Rx gets filled Monday.

R

Reliphor
Verified business

Week 2 check-in: how are you doing?

Great
Okay
Side effect
Friday · 3:08 PM

"Mom, just tap this one."

Her daughter helps her answer. A rescue path fires within seconds.

This is what reducing abandonment actually looks like. Not another phone call. A conversation that fits into real life.

Meet patients where they already are.

See Hoot's RCS patient journey mapped to your therapy in a 30-minute call. No commitment. Just a live demo of what a rich, branded conversation looks like for your brand.

Book a Discovery Call →
HIPAA · SOC 2 · HITRUST · MLR WORKFLOWS BUILT-IN
Tweaks
Accent color
Background
Headline style