In the realm of optometry, the management of dry eye disease has become a prevalent concern, impacting a significant portion of patients seeking eye care. As optometrists strive to provide comprehensive and specialized treatments for this condition, adopting a patient-centered approach is paramount to ensuring optimal care and treatment outcomes. Understanding the Patient Experience When […]
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Beyond the traditional office visit, optometry practices are constantly seeking innovative ways to enhance patient care. Automated patient education campaigns offer a convenient and efficient way to deliver targeted information, even when patients are not physically in the office. The Benefits of Automated Campaigns Enhanced Patient Engagement: Automated campaigns help keep patients informed and engaged […]
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In the field of optometry, establishing an emotional connection with patients is as essential as providing accurate diagnoses and effective treatments. Beyond the technical aspects of eye care, the way information is conveyed and the environment created can significantly impact a patient’s experience and overall well-being. The Importance of Empathy A patient’s journey with dry […]
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Dry eye disease (DED) is a prevalent condition in clinical practice, affecting millions of patients and significantly impacting their quality of life. As optometrists on the front lines of eye care, we play a crucial role in diagnosing, managing, and educating patients about DED. Understanding Tear Film Dynamics A healthy tear film is essential for […]
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With the aim of improving the treatment of dry eye disease, Hoot’s advanced platform will provide ECPs nationwide with enhanced access to top-quality education in collaboration with Johnson & Johnson and their Tear Science group. At its core, Hoot will seamlessly integrate Johnson & Johnson Vision extensive educational resources on Vector Thermal Pulsation (VTP) and […]
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On May the 4th, we were thrilled to host a successful webinar on Dry Eye Disease that attracted over 100 doctors eager to level up their expertise. The event featured presentations by leading experts in the field, who delivered a wealth of educational content that sparked a lively Q&A session. The presentations covered a comprehensive […]
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Are you an eye care professional looking to learn more about dry eye disease? Join us for our Hootopia Dry Eyes Day, a free Zoom event sponsored by InMode. This educational event will take place on May 4th, 2024, from 10:00AM to 1:00PM EST. What You Will Learn: The latest advancements in dry eye diagnosis […]
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Have you ever experienced dry, itchy, or irritated eyes? These symptoms could be caused by Meibomian Gland Dysfunction (MGD), a common condition that Dr. Karri Buresh and Dr. Kaeleen Franson of Broadway Eye Clinic shed light on in this informative video. In the video, the doctors explain what MGD is, how it affects your eyes, […]
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No one cares about our solution. They care about their own problems. So in sales—we must spend more time talking about THEM and their problem and less about our solution. Sales Tip: Spend 80% of your time speaking about their problem; 20% on your solution Ask how they plan to solve their problem. What’s their […]
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Private Equity has been a major force in Eye Doctor practices. But they are losing potential revenue because their practices (like most) struggle to sign up patients into specialty care such as myopia management or dry eyes. Squeezing more juice from current practices is going to become very important for PE Eye Doctor practices especially […]
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